Previous research within the field of advertising creativity has been based on the point of view of professional advertisers, deciding the norms of creativity without wondering how consumers define creativity. Thus, the main purpose of our thesis has been to investigate which dimensions advertising creativity consists of and the driving forces behind them. All based on a consumers? point of view. The secondary purpose has been to show how creativity affects efficiency through purchase intentions and Word- of-Mouth.

Today many companies and municipalities requires that their suppliers should have an environmental management system to work by. This might be one of the reasons to the increasing number of companies that today are implementing environmental management systems. Care of Haus is one of the companies that thinks that the benefits are bigger than the disadvantages, when it comes to environmental management systems, therefore they have made the choice to work with ISO 14001.The ISO 14001 standard is deified on the PDCA- cycle. PDCA stands for Plan, do check and act. Care of Haus choose to work with the ISO 14001 standard since it is a well-known standard for the companies that?s Care of Haus collaborates with and it is also well-known within their clienteleWithin this report an environmental investigation has been made.

A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students.

Syftet med studien är att få en ökad förståelse för vilka faktorer som påverkar konsumentens butiksupplevelse. Detta för att få kunskap om hur butiker kan möta kundens behov, genom utformning av butiksutrymmet samt personalens bemötande. Studien ämnar ta reda på vilka faktorer som skapar en positiv respektive negativ respons från konsumenten. Undersökningen genomfördes genom deltagande observationer, där en person åt gången observerades och intervjuades under en shoppingtur. Detta för att ta del av både konsumentens åsikter samt agerande i miljön.Ett ord som var återkommande i samtliga deltagande observationer var struktur, då deltagarna ansåg att butikens struktur var mycket viktig för helhetsintrycket.

The workplace is for many associated with joy and commitment, for others it is associated with fatigue, inadequacy and cynicism that is explained as the three dimensions of burnout. A general view of burnout is that it is an individual problem that many companies ignore, because a preventive task does not generate immediate profits. This has been a growing problem for years. Burnout costs not only money but also time and knowledge. Unfortunately, the popular belief is that "If it ain?t broke, don?t fix it." Organizations that think this way are sacrificing future benefits for short-term gains.

The hypocrisy of democracy is to help autocratic rulers to stay in power because it benefits their own country. This thesis examines how the United States of America justified their cooperation with the Iranian Shah Mohammad Reza Pahlavi during the period of 1953-1979, until he was overthrown by his own people. This case-study doesn´t make general conclusions about the US foreign policy towards other countries except Iran.The theoretical starting point for the empirical analysis is the political dilemma of dirty hands. With the analytical instrument, constructed with a normative analysis about the concept of dirty hands, it´s possible to discover which ethical discipline the American presidents had to uphold to justify their actions.There are three different aspects of their cooperation which are lifted in this thesis. The first one is about the circumstances that made them begin their cooperation, the second regards the features of the cooperation.

The marketing strategies discussed in today?s literature are often developed for larger compa-nies and are therefore poorly fitted for smaller businesses with little resources, such as the small resort Enaforsholm Fjällgård in Jämtland. Hence, this paper focuses on presenting and discussing the marketing strategy storytelling and whether it is applicable to Enaforsholm Fjällgård. This mountain resort was given to the Royal Swedish Academy of Agriculture and Forestry (KSLA) in 1937 as a trust fund to be managed in the spirit of the grantor A.W. Bergsten.

Huvudsyftet med denna uppsats är att undersöka effekterna av aggressionsersättningsträning (ART) program på tre kriminalvårdsanstalter och två frivårdskontor. Huvudfrågeställningen som belyses i studien är: förändras deltagarna i ART-program med avseende på empati och attityder till kriminalitet? För att besvara dessa frågor har vi utfört för- och eftertester på tre kriminalvårdsanstalter och två frivårdskontor. Instrumenten som användes i testerna är Davis Interpersonal Reactivity Index (IRI) och Mill's Measures of Criminal Attitudes and Associates (MCAA).Slutsatserna som kan dras utifrån denna studie är att den emotionella empati-komponenten "personal distress" visar en minskning som kan förklaras av interaktionen med ART.The aim of this study is to investigate the effects of Aggression Replacement Training (ART) program in some of the prisons and probation authorities of the Swedish correctional system. The specific questions we are trying to answer are: (1) does ART-program change the clients' empathic concern and (2) does ART-program help in changing participants' attitudes towards criminality? This investigation is based on a quantitative inquiry consisting of Interpersonal Reactivity Index (IRI) and Measures of Criminal Attitudes and Associates (MCAA) tests.The overall results of this study indicate that the emotional empathy-component "personal distress" shows a statistically significant reduction, which can be explained by the interaction with ART..

The aim of the present literature study was to describe the significant factors contributing to the development of moral distress and the consequences of moral distress can lead to in the nurse profession. A literature search was performed in the databases Medline through PubMed and Academic Search Elite on the basis of in advanced defined criterions. A total of 19 articles was reviewed and included in the study. The main result revealed that nurses experience moral distress and that it is frequent within the nurse profession. The findings revealed that there seem to be several significant factors in the development of moral distress, such as providing life-sustaining care, competing loyalties, conflicts with the physician, communication barriers, emotional barriers, cultural barriers, regulation and rules and working environment that gives the nurse difficult or unsolved ethical dilemmas.

To dress in used clothes is no longer considered as unfashionable. The acceptance of thesecond hand market has increased over the years. Vintage clothing has becomefashionable because you get the opportunity to create your own individual style. Vintagehas been given status. It has become a trend.

Ground construction has to a large extent been dominated by traditional meth-ods during the last 50 years. Although the construction has been changed meanwhile innovations are not accepted. In collaboration with NCC Ltd Region South, I have examined a modern con-struction methodology that has been developed by NCC for future large pro-jects. The method is divided into two central phases. Phase 1 is? Single Pro-duction? which is a preliminary period for ground constructions to come.

Since the late 1900s, the consultancy has taken a firm grip on the labor market. The consultants' work profile has been secured through agreements such as guaranteed wages. The collective has been shattered as well as higher demands are required of the employee. This results in higher work demands, workload, a reduced staffing resource and hopeless wages which can lead to health problems and depressions. Previous research shows that consultants find it stressful to be associated with two companies and some clients can also point out consultant through different attributes.

Delaktigheten på den öppna arbetsmarknaden är låg för personer med psykisk funktionsnedsättning. Metoden Supported employment (SE) har visat sig vara framgångsrik i att hjälpa denna målgrupp att nå, få och behålla ett arbete på den reguljära arbetsmarknaden. Fokus har i forskning riktats mot metodens effektivitet men denna studie inriktar sig på arbetskonsulentens stöd inom SE och syftet i studien är att utforska vad dennes stöd betyder för deltagaren i metoden. Kvalitativa intervjuer har genomförts med tre deltagare och en gruppintervju med tre arbetskonsulenter. Det skräddarsydda, det instrumentella och det emotionella stödet samverkar och leder till empowerment för två deltagare, som har nått en praktikplats där de trivs och kommer till sin rätt.

This study aims to discover pedagogues perceptions of children?s sedentary behavior linked to the school and its activities. Questions that the study sought to answer was: What do pedagogues think of when they hear ?sedentary children?. How do the pedagogues look at their own and the schools responsibility? Advantages and disadvantages with sedentary behavior? Relationship between physical activity and sedentary behavior and the impact of environment connected to sedentary behavior? The study is qualitative and implemented through seven interviews with pedagogues in the schools earlier years.

The main thing we wanted to find out with this thesis was, can reading aloud help the natural language development. We also wanted to know how libraries in Sweden work with reading aloud and if children with reading and writing problems are being helped by being read to. We also wanted to find out what authoritarians on literature think a good reading-aloud novel should contain. To find this out we decided to do a literature study, we have taken part of a number of authoritarian opinions on this matter and we also studied some theories on this subject. We also decided to do a couple of interviews to exemplify how regular libraries work with reading aloud.