The aim of our thesis is to study and analyze the components and features a brand should have to provide a solid foundation for brand building. Furthermore, we show how brands can make use of trends in a brand establishment.This paper is written from a qualitative approach. Through both structured and semi structured interviews, we obtained valuable information from our respondents. Our frame of reference and empirical foundation are linked together through an abductive approach which has resulted in our analysis and conclusions.A trend brings with a set of emotional characteristics, which companies can?t influence but must adapt to.

Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.

In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

The aim of this study was to examine what knowledge social workers express about home visits in child welfare investigations and how they know what to do. Sixteen social workers who work with social investigations concerning children were asked to discuss the topic home visit in three focus group interviews in three different municipalities in southern Sweden. The social workers in our focus group interviews mainly discussed the purpose of the home visit, what social workers do during home visits and furthermore their opinions about guidelines and policy documents regarding the home visit.  To get an understanding of what type of knowledge is the basis for social workers use of the home visit, we used Polanyi's concept of 'tacit knowing' as well as the Aristotelian theory of knowledge containing three forms of knowledge, that is, episteme, techne and fronesis. We found that the displaying of ?tacit knowing? was a consistent feature in all groups, as they had difficulty expressing their knowledge use.

Our main reason for this master thesis is to find out how librarians get knowledge and understanding about people with disabilities in order to make the library more accessible. Our aim is to study the so-called 4 x 4 education which is an education about accessibility to and within cultural institutions and find out if a specific education is helpful to librarians in this matter. We also discuss what librarians themselves find desirable in an education of this type. Socio-cultural perspective is our choice as background theory. The socio-cultural perspective states that learning depends on social activity and social interaction.

The purpose of my study is to investigate teacher?s perceptions of their mission in the preschool class, and how they work to promote children?s written language development. What methods and working methods they use to awaken curiosity and motivate children to read and write. I am using the qualitative research method to get answers to my questions. I have made four qualitative interviews with four teachers in preschool classes from different schools.My questions are:What conceptions does teachers have about their mission in a preschool class?What different methods and approaches does teachers use to stimulate and wake children?s curiosity for reading and writing development?The theoretical basis for my study is the socio-cultural perspective, where learning occurs in interaction.

This research is about six pedagogue´s and their reflections about the size of the children´s group in the preschools. Then I will discuss the pedagogue?s recommendation on the significance of the size of a children´s group learning and development and it´s practical significance for the preschool function. The pedagogue?s statements will be discussed in relation to The Swedish National Agency for Education (TSNAE) guidelines on group size.The theoretical framework of this essay will take an overview of the social cultural perspective, the group size and its significance for both the children´s learning and development, for interaction and communication and TSNAE advice and guidelines.

Social medias impact recent years has been huge and an increasing number of companies have started using the services. The benefits for companies to be available thru social media are many and the costs are low. Social media makes it easier for companies to get in touch with their customers and at the same time they reach out to a lot of people since the number of frequent user?s constantly increase. A major part of the information that is available is seen from a company?s perspective and what benefits they can take advantage of thru social media.

Introduction: Increased ill health in the workplace in terms of increased workload, stress and pressure from employers is common in Sweden today, which may lead to a future variety of medical conditions and disabilities. Aim: The aim of the present study was to describe what employees at companies in the health industry experienced as a health and illhealth on a workplace. Method: A qualitative approach was used in which the interviews were based on an interview guide. The method of analysis was thematic analysis in which three themes emerged. Results: Tree themes emerged; a social interaction with colleagues, good leadership, and access to health care and movement.

The purpose of this study was to investigate how pupils with social dysfunction were defined and described and how the responsibility of the school concerning the needs of these pupils was apprehended. For this matter, in depth interviews with four headmasters and four teachers at three different schools were carried out.The possibilities to help pupils with social dysfunction were regarded as limited due to limited resources. The school can be described, as a huge refined apparatus of classification where some children very early are eliminated and there does not appear to exist any back up plan for these individuals. In this respect the function of the school is very similar to that of yesterdays school where the elimination process worked just as well, the denotations change but the problems remain the same.The material used in this study is too small to make general conclusions but the results give some indication of the problems of the interaction between the school and its staff and pupils with social dysfunction. We strongly believe that the results warrants further investigation as to in what way the school can improve in helping pupils with social dysfunction..

The purpose of this study is to discuss the use of social media by the Swedish Police for democratic purposes. The idea of citizen empowerment is closely related to the development of new communication technologies such as social media. Yet many studies indicate that governmental institutions rarely make use of the assumed potentials of social media.In this study, the democratic potential of social media is derived from Habermas normative concept of deliberative participation. Operational definitions emphasize discursive equality, interactive reciprocity and external impact. The analytical framework is combined with qualitative text analysis to highlight the conditions of interaction between representatives of the Police and citizens.In conclusion: the democratic potential of social media, from a Habermasian point of view, is to a significant extent neglected at the expense of its strategic advantages.

It has long been discussed how to use music in a new way in the field of food and elderly, and in this study, the authors wanted to test this. Music is the language of emotions. It?s a powerful tool, but its effects are difficult to predict (Theorell, 2009). Malnutrition in the elderly is a serious condition that often gets overlooked (Edfors & Westergren, 2012).

This paper presents an investigation into the relationship between inmates and staff in a high security prison in Sweden. The primary objectives are to investigate this relationship from an inmate perspective and to identify key factors that may promote or hinder rehabilitative interaction with staff. Empirical data utilized in this study consist of semi-structured interviews carried out by the authors with nine inmates currently in custody of the treatment facility within the prison and six inmates housed within the study facility. This data collection method is an extension of grounded theory and four key themes were generated from the data analysis. The first of these examines the effect of rule enforcement on prison atmosphere and subsequent staff/inmate relations.

In an attempt to make social work evidence based, the Swedish National Board of Health and Welfare, has recommended the use of standardized methods. As there are very few instruments that are defined as standardized, we decided to compile studies made with the "Family Climate self-rating scale", FCS, that is used by the profession, although not yet validated. We were looking for conformity in results and functionality in family treatment. FCS comprises a list of 85 adjectives to reflect different aspects of the emotional atmosphere in the family. It has been used since the late 80´s and there has been no attempt to compile results of using the instrument, until now.By searching in databases and libraries we found 20 Swedish studies using the instrument, which we compared to each other.

Title:Social media as a tool for organizational learningAuthor:David Chaaya & Filip FischerSupervisor:Stig Sörling & Tomas KällqvistBackground:People have always used different ways of communicating. Communication hasa vital role in organizations for control when management and employees are communicatingand interacting with each other to spread individual learning. Thru this contact, individuallearning can develop into organizational learning, which will benefit the whole organization.The most modern tool of communication is social media such as Facebook, Twitter andYoutube. The potential of these social media is disputed in society, but more and moreorganizations are using these kinds of media for communication.Aim:The purpose of this study is to illustrate how social media is used to control withinorganizations and also to create understanding how significant social media are fororganizational learning.Method:The method of this study originates from the ?aktörssynsätt? and is influenced byhermeneutics.