Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

The numbers of mergers and acquisitions have increased significantly in the last period of time. Although this popularity for mergers and acquisitions, most of the mergers and acquisitions fail to create value. One explanation to this failure of value creation is, according to several studies, how companies treat integration of information systems in the pre-merger evaluation. The research within the field argues that information system integration should have a proactive role in mergers and acquisitions, meaning that information system integration should support the organizational change and normally be considered in the premerger evaluation. The aim of this thesis is to study issues that affect whether companies choose to consider information system integration proactively, when involved in mergers and acquisitions.

This project is a learning CD-ROM production aimed at first-time parents. It is using both sound and images, moving as well as non-moving. The purpose of the production is to be an interesting alternative to traditional books. We have been looking at similar productions like drivers license educational CD-ROMs and encyclopedias for inspiration and ideas on how to proceed. In order to give the content some dynamics, we've also added the element of 3D-animated sequences. The application is supposed to be run as a simple executable file with flash embedded.

AbstractThe overarching goal of this study is to investigate whether teachers of Swedish at upper secondary schools in Sweden feel that they know how to teach critical literacy, especially on the Internet, and also if they know how it is taught. It also investigates the difficulties teachers experience in teaching critical literacy. A secondary goal is to investigate the knowledge of critical literacy among students at upper secondary schools in Sweden. The study is based on quantitative and qualitative research. The research consists of two parts.

This master thesis investigates the possibilities of using GPS-information from trains to create a model of a railway system, register the routes of the the trains and predict how the trains will travel in the railway system.The thesis work was done at Icomera AB which is a company that specializes in internet connected vehicle solutions.We describe how the GPS-information is sent from the trains in the form of samples and investigate limitations and possibilities with the available information. About three million samples from 83 SJ-trains were analysed and the samples were filtered with the intent of removing erroneous information. We here found that about 30 % of the samples from the trains were unreliable.A solution for how the samples from the trains can be used to create a model of the railway system traveled by the trains is presented. We use a large set of historical samples and use cluster nodes and Hermite curves to generate a graph that represent the railway system with stations, nodes and the railway itself. A fully automatic solution is not presented since it did not fit into the time frame of the thesis; instead we created a simple tool which can be used to manually finish the model of the railway system.Furthermore, we describe how the railway system and the samples from the train can be used to register the routes the trains travel.

The thesis is about exploring possibilities for developing a standardised system solution for micro businesses, this since most of the micro business lack proper system solutions, a contributing factor of this is price and also incompatibility between the solution and the business itself. The system solutions we will refer to are solutions which task is to cover the most important needs that a micro business might have on their system. The main goal with this research is to see if this is possible, and if so, how the developers should think to take it further. We chose to do this by identifying the most significant of needs a micro business has when it comes to this type of system solution.In this thesis we will present three needs which were evaluated and brought forth through the analyses of various interviews and observations we had done during the study. The interviews took place at respective company with their employees and consisted both closed and open questions with our main focus on the open questions because we wanted to obtain as much information from the respondents as possible from several viewpoints.

Syftet med denna uppsats var att undersöka dels vad det är som får människor att vilja träffas "face-to-face" från en kontakt via Internet, dels vad som väcker attraktion för en annan människa på Internetdejtingsajten Q500. Totala antalet deltagare var 732 stycken, varav 395 kvinnor och 337 män. En explorativ undersökning har gjorts med hjälp av två riktade enkäter; en för de som hade dejtat någon via Internet och en för de som inte hade det. Frågeställningarna för undersökningen var vad användarna på Q500 uppfattade som särskilt attraherande, vad som kunde tänkas leda fram till en dejt offline från en kontakt online och om eventuella signifikanta skillnader fanns mellan könen, samt mellan de som dejtat och de som inte dejtat någon tidigare via Internet rörande hur de skattat frågeområdena. Civilstånd och ålder korrelerades med skattningarna och det framkom en del svaga positiva samband.

This essay takes the three models from Allison and Zelikow book Essence of decision and applies them on the Swedish defense system. After the cold war the Swedish defense system had to undergo changes to be a more modern defense and be able to defend Sweden against threats. To also be able to cooperate with other countries in peacekeeping operations the Swedish defense had to be reorganized. The solution was to change direction from a defense system that was organized for invasion to instead be a movable defense ready for any challenge in Sweden or abroad. This reorganization will be analyzed according to the three different models..

The main purpose of this study was to establish to what extent undergraduate students use reference services, what knowledge they have about those services and what their views of them are.The survey took place at Lund University Library, UB1, the main library responsible for collections in social sciences, humanities, theology and law. A total of 476 undergraduate students were asked to fill in a questionnaire, 273 accepted. The study is quantitative and was carried out during the autumn semester, 1996.The results show that the service used most frequently by undergraduate students is the reference collection. The least used service is the Internet, more than 50 percent of the students never use Internet at the University Library. In general, students are very pleased with the service given by the reference librarians, and with the collection of reference books.

The purpose of this essay is to examine Egyptian university students´attitudes about the Egyptian education system´s ability to support a democratic process in Egypt. In order to carry out my study, scientific books and articles have been read and interviews have been made among Egyptian university students. The interviews contained questions about the Egyptian education system´s impact on the democratic process in Egypt and which impact the Egyptian education system has had on the Egyptian revolution.The conclusion drawn from my study is that Egyptian university students find the contemporary Egyptian education system based on authoritarian rules and with a lack of democratic values. The Egyptian university students believe that to establish democratic institutions in Egypt, the Egyptian citizens need a better understanding about democratic values. However, some of the students believe that the democracy that should be established in Egypt, must be based on Islamic values and to succeed with that, Islamic studies must play a greater part in the Egyptian education.When it comes to the Egyptian education system´s impact on the Egyptian revolution the Egyptian university students´opinions were somehow divided. .

Internet används idag av väldigt många ungdomar som kommunicerar genom Instant messaging och e-post eller är medlem i olika Communitys såsom Facebook. Många ungdomar använder även Internet till att kontrollera och söka efter fakta. Unga tjejer tillhör den första generationen som växer upp i detta enorma informationsflöde som Internet och de sociala medierna innebär och de är även en av de grupper som är väldigt påverkningsbara genom bland annat olika medier. På Internet kommuniceras det mycket kring sex, vilket bland annat märks genom att sex är det vanligaste sökordet på Internet.Syftet med den här uppsatsen är att undersöka hur unga tjejer använder sociala medier, dvs. Internet, när de vill ha information om sex och samlevnad och vi vill även få reda på hur tjejerna vill ha information om sex.

Utvecklingen och användningen av ERP-system har blivit allt vanligare och trots att ett sådant system kan bidra med effektivitet kan implementeringen av ett sådant system innebära en omfattande organisatorisk förändring. Vid en förändring i form av införande av ny teknologi inverkar befintliga rutiner och institutioner på huruvida stabilitet kan upprätthållas. Stabilitet kan upprätthållas då nya regler går i linje med rådande rutiner eller vid närvaro av en lös koppling mellan dessa. Uppsatsens syfte är att genom en fallstudie undersöka om och isåfall hur stabilitet och förändring kan samverka vid implementering av ett ERP-system. Studien visar att detta är möjligt, dels tack vare att de anställda får vara delaktiga, att de inser förändringens huvudsakliga syfte samt att de nya reglerna går i linje med rådande rutiner och institutioner.

The project was performed at SiemensIndustry Drive Technologies with theobjective to provide actual values forthe energy savings potential withinSiemens scope of practice.In Sweden the electrical drives standfor about 30 % of the total electricityconsumption and about 60 % of theelectricity consumption within theindustry. During the pre-study phaseelectrical drives with pump applicationswere identified as large energy users.Because of this a case study at one ofSiemens customers, Stora Enso Fors wasperformed. The system that was evaluatedduring the case study was a throttledsystem with a centrifugal pump forpumping pulp.The results yielded that a saving ofover 50 % could be achieved by replacingthe throttle valve with a variable speeddrive, a frequency converter. Thepayback period was two years and twomonths and the present value for thetotal life cycle cost of the variablespeed system was 662.566 SEK lower thanfor the throttled system. As aconsequence, Stora Enso Fors is advisedto invest in a frequency converter forregulation of the system.The general conclusion is that a focuson system efficiency is the mostimportant factor in energy efficiencyprojects and that the system regulationmethod has a large impact on the overallsystem losses and hence its efficiency.Energy efficiency potential forthrottled systems with centrifugal pumpsis large and significant economicalsavings can be made through investmentswith short payback time..

Denna studie har som syfte att underso?ka om det finns en typ av system vars egenskaper liknar ba?de traditionella system och e-infrastrukturer utan att tillho?ra na?gon av dessa typer samt hur en designmodell skulle se ut fo?r denna typ av system. Detta system kallar vi gra?nsfallssystem.Fo?r att underso?ka om denna finns har traditionella system och e-infrastrukturer samt hur man utvecklar dessa typer av system analyserats. Detta fo?r att se ifall det existerar na?gon form av system som har egenskaper fra?n ba?da dessa ytterligheter och om det existerar sa?dana system hur man pa? ba?sta sa?tt ska utveckla dem.

Bakgrund: I massmedia har det på senare tid börjat uppmärksammas ett nytt fenomen inom internetbaserad marknadsföring som kallas för viral marknadsföring. Det har dock inte gjorts några studier om vad begreppet egentligen innebär. Syfte: Att ge en innebörd åt begreppet viral marknadsföring och att undersöka de faktorer som kan påverka möjligheten att kunna utnyttja viral marknadsföring. Avgränsningar: I denna studie har vi avgränsat oss genom att säga att teorierna kring viral marknadsföring endast går att applicera på Internet. I studien behandlas endast konsumentrelaterade produkter.