This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

This paper appeals to professionals working with green questions. It intends to create a discussion about which plant species that can be established in a fieldlayer of a naturelike planting on fertile agricultural land. To initiate the essay, a studie of which values that can be connected with an establishment of a fieldlayer was performed . A part of Tor Nitzelius Park in Alnarp, a so called naturlike planting on fertile agricultural land, was used as a model for the choice of species. With the aid of soil values, photos and a list of current species, interviews with four ecologists were performed.

Denna undersökning riktades mot att studera motivation hos elit- och motions handbollsspelare, vad som kännetecknar motivationen hos respektive grupp. Vidare var syftet med studien att undersöka  personliga egenskaper och motiv till idrottsdeltagande samt studera eventuella samband mellan personlighets egenskaper och motiv till idrottsdeltagande mellan grupperna. Urvalet bestod av elit- (n= 47) samt motionärs (n= 54) handbollsspelare. Totala antal deltagare uppstod till 101 stycken spelare. Deltagarna var av både manligt och kvinnligt kön fördelade på ett herrlag samt sex damlag, där tre lag spelar i handbollens högsta serie (elitserien) och fyra lag i lägre divisioner (division tre och fyra).

Sammanfattning Syftet var att belysa den fysiska vårdmiljöns betydelse för vårdtagarens välbefinnande. Frågeställningen löd; Hur belyser litteraturen vårdtagarens upplevelse av den fysiska vårdmiljöns betydelse för välbefinnandet? Metoden var en litteraturstudie och sökning av vetenskapliga artiklar har skett på databaserna Cinahl, Academic Search Elite, Emerald, Springer Link, ADAM, BYGGDOK, Pubmed, IDEAL, Kluwer, Libris, ScienceDirect och Scirus. Sökord som används både separat och tillsammans inom samtliga databaser var health facility, environment, architecture, design, art, surroundings, ward, garden, välbefinnande/well-being, hospital, health, light, noise. Med sökmotorer har vi sökt på nämnda sökord och namn på olika forskare, samt MeSH- sökverktyg för översättning av svenska ord till engelska.

Bakgrund och problemformulering: Att emigrera till ett främmande land som äldre medför att individen ofta ställs inför flera problem på grund av begränsning av egna resurser. Äldre invandrare som lämnat sitt hemland ställs inför oväntade situationer då relationen till det gamla livet bryts och de börjar om på nytt igen i det främmande landet. Det leder till att kontinuiteten i livet förändras vilket resulterar i en förlust av sammanhang, mening, identitet, hopp och sociala kontakter, och de har då en särskild hög tendens för att utveckla ohälsa.Syftet: Syftet med studie är att belysa hur äldre invandrare upplever sin hälsa.Metod: Uppsatsen är en litteraturstudie där sju kvalitativa vetenskapliga artiklar analyserats. Databaserna som användes för att söka artiklar var Samsök, Google Scholar, Cinahl och Academic Search Elite. Med kvalitativ metod kunde vi sammanställa kvalitativa studier utifrån den enskildes upplevelse och livsberättelser, där individen uttryckte sig med egna ord.Resultat: I analysen framkom olika faktorer som visade sig vara av betydelse för äldre invandrares upplevelse av hälsa.

The aim of this thesis is to create an understanding of nurses' information practices. To be able to search, find, use and critically evaluate information is important, not just during studies, but also in professional life. This study is intended to deepen our understanding of nurses ' information literacy in a workplace context.The main questions are: What information do nurses need on a daily basis and how do they experience information activities? What factors determine the sources they use? Do information practices vary in the workplace? Do nurses? professional experiences impact on their information practices? Nine nurses were interviewed using semi-structured interviews. The interviews have been analysed through a hermeneutic approach.

The purpose with this degree thesis was to investigate the preschool teacher´s view onchildrens´s influence in preschool routine situations. The target group for this study ispreschool teacher´s that currently are working with children that are 1 ? 5 years of age. To manage to answer the aim of this study semi-structured interviews were conducted. I have performed interviews with five preschool teacher´s that currently work in a preschool that is situated in a medium sized city, in the county Värmland, Sweden.

After recognizing a lack of children?s voices in the debate about the children?s book Kivi och monsterhund and the gender-neutral pronoun hen that occurred in the beginning of the year of 2012, I decided to interview pre-school children about the same book. My purpose with the study was, using semi-structured group interviews, to examine how 6-year olds talked about the main character Kivi. With the help of Judith Butler?s theory of performativity, I have studied how the children constructed Kivi?s gender in their speech.

The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building strong brands, which makes us curious to find out how this approach can be developed also in football. We are also interested in what the characteristics are and which underlying factors that determines the choice of a football brand.

The purpose with this essay is to see if billingualism is understood within the litterature, in the society and among students and facultyteachers. We have read interresting theoris about billingualism and we brought this with us to the schools when we interviewed two principals in two seperate schools and when we performed an investigation, in a form of questionnaries, in one of the schools. They where made with teachers and students in ninth grade. We´ve divided the studie in three parts: the first part contains a theoretical background of what billingualism is. The second part is a presentation of the interviews and the answers from the students and the teachers.

This study focuses on young adults with mild mental retardation and how their early adult life is a few years after leaving high school. They have grown up in a society where the view on mentally disabled has undergone big changes. Political decisions regarding handicapped, laws, official principles and social reforms have been dominated by the prinziple of normalization.The purpose has been to describe how the young adults themselves experience their life. The questions were: How is the every day life for young adults with mild mental retardation? Do they have asset to community support in order to reach as normal life as possible? How satisfied are they with their life?The investigation is a quality study through interviews with four young adults and their parents.

Enligt rapporter från Arbetsmiljöverket är arbetsrelaterade besvär som inte beror på arbetsplatsolycka vanliga inom trädgårdsnäringen. Orsakerna till besvären är huvudsakligen en följd av påfrestande arbetsställningar, korta upprepade arbetsmoment och tung manuell hantering. Syftet med denna litteraturstudie var att beskriva vad trädgårdsmästare bör tänka på vad gäller belastningsergonomi för att minska risken för skador i sitt arbete. Sökningar gjordes i databaserna Medline via PubMed, ScienceDirect och Academic Search Elite med sökorden horticulture, gardening, agriculture, ergonomics, pruning, shoveling, stoop, lifting technique and musculoskeletal injuries.Resultatet visade att när det gäller lyftteknik och arbetsställningar bör man i möjligaste mån undvika att utföra dessa med en framåtböjd överkropp och raka ben. Denna kroppshållning visade sig vara sämre i jämförelse med andra tekniker och kroppspositioner med hänsyn taget till påfrestningsgraden av ländryggen.Även vid grävning finns per automatik ett starkt inslag av att luta sig fram med böjd överkropp med den följden att ryggen utsätts för krafter som kan vara skadliga.

The purpose of this study was to examine how teachers act when it comes to play with constructions in preschool. The purpose was also to find out what kind of material the children have to work with and what they do with the things that the children made. The study was based on qualitative semi-structured interviews. Semi-structured interviews was choosen  to get out as much information as possible, with open questions in a semi-structured interview you can get the information that is relevant for the study. The results show that there are different kind of material available in preschool, but knowledge of the subject is missing and demanded by teachers. The material are pretty similar, some of the teachers use material from the forest while others don?t.

Human Papilloma virus (HPV) can lead to cervical cancer, a common form of cancer in Sweden and globally. A vaccine has been developed for the most carcinogenic strains of HPV. In Sweden it is planned that the vaccine be included in the public national vaccination program for children. The aim of this study was to illustrate attitudes towards future sexual habits and preventive cervical cancer screening among young women and parents of girls vaccinated against HPV. This study is a part of a larger project where interviews with young women aged 17 to 26 years and parents of girls aged 13 to 17 years compose the foundation.

User-centred acquisitions at three academic librariesA new way of developing collections has been adopted at a number of small academic libraries, user-centred acquisitions. The method implies that the main way of building the collection is by means of receiving suggestions of titles from library users. The main purpose of this thesis is to investigate changes in acquisitions of monographs. At a more detailed level it seeks a deeper understanding of what user-centred acquisitions is and how the method effects the acquisitions process. Changes in stock management and the reason why the libraries have chosen the method is investigated as well.