This essay is a study of the various attitudes and behavioral habits for music consumption and discovery of new music amongst young people in Sweden from a receivers perspective. The aim of the study is to review and map out the current trends, habits and cultural views on music consumption. An online survey was posted and spread on Facebook with 195 respondents as a result. The analyzed result and conclusions of the survey was then to be of use for understanding how to market and spread new music more efficiently. The study showed that there are three dominating sources of music for youth in Sweden.

Denna uppsats är en kvalitativ fallstudie där vi undersökt ett stadshotell i en mindre stad i Mellansverige. På hotellet har vi identifierat ett problem med latent lojala kunder, det vill säga kunder som är nöjda med sin vistelse och som sprider positiv word-of-mouth men väljer att inte återköpa, med andra ord, kommer kunderna inte att återkomma till hotellet. Studien har genomförts med hjälp av kvalitativa telefonintervjuer, med tolv utvalda latent lojala gäster från hotellet, där syftet var att undersöka samt förklara bakomliggande faktorer till latent lojala kunder. Centralt för lojala kunder är att de upplever ett unikt värde hos en leverantör, som inte andra leverantörer erbjuder. Utifrån fyra valkriterier: tekniska, ekonomiska, sociala och personliga har vi analyserat intervjupersonernas svar i vår empiriska studie.

There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.

This thesis aims at examining to what extent a few, algorithmically very easily extractable document features can be used to classify electronic documents according to genre. A set of experiments is therefore carried out, using only 11 such simple features in an attempt to classify 84 documents belonging to electronic academic journals into three manually identified genres: table of contents, article, and review. The 11 features are also divided into three sets, containing metrics of words and sentences; punctuation marks; and URL links, respectively. The performance when using these sets of features is then measured with regard to classification accuracy, using a k-NN classifier, four different values of k (1, 3, 5, 7), and both leave-one-out and 10-fold cross-validation. Best results are achieved when using all three feature sets (i.e.

This thesis studies how readers of the electronic book (the e-book) use and perceive the electronic medium as a carrier of fiction. In this study it is assumed that fiction is mostly read in printed format. Therefore it is interesting to ask why some readers choose to read on screen. As there are all too few studies conducted on how readers perceive and use the e-book as a medium, this study aims to enrich an undeveloped research area. The study is based upon a qualitative questionnaire.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

This is a report of our examination project in electronics carried out for Bofors Test Center in Karlskoga. The task was to construct an electronic devise for starting up different kinds of measuring systems in exact time during test sequences. The modules that are used today are old and unreliable. Our goal was to construct a prototype, which later on is supposed to be developed into a useful system..

To meet the growing amount of waste from electronic and electrical equipment (WEEE) EU developed, year 2002, a directive (2002/96/EG) with the objective to govern the management and reduce the amount of WEEE. The directive is based on producer responsibility which makes the producer responsible for collection and dispose of WEEE. In 2012 a new revised directive (2012/19/EU), with tougher collection targets, was developed. Both the old and the new directive states that the approach to tackle WEEE should be prioritized in order of prevention, reuse and then recycling. Hitherto the amounts of WEEE has increased every year, making it relevant to examine which type of preventive measures the directive contains and how effective they are.

Noise music is created around sounds not often welcome in a musical context. Since the birth of electronic music in the 1950s a new perspective on composing has emerged. In electronic music, sounds and their timbre are as much important as melody, harmony and rhythm. This composing perspective is not often observed. Therefore I have examined a musical genre that stretches the boundaries of what we consider music, sound, noise, beautiful and terrible.

The relatively new phenomenon of daily deals has had an amazing explosion of growth during recent years. The concept relies on offering deeply discounted products and services that a number of customers must buy in order to acquire this discounted service. Companies spend valuable resources on marketing to get customers but the effects of daily deals on the brand do not have empirical evidence. What is the customers' attitude towards companies that communicate through daily deals How is their intention to buy from that company affected This is what is the main purpose of this study. To examine how customers perceive a company, in terms of attitude toward the brand and buying intentions, when the company markets through daily deals compared to more traditional promotion.

Studiens problemställning lyder som följer: Hur bygger, behåller mindre tjänsteföretag kundrelationen samt hur personalen påverkar relationen? Syftet med studien är att söka reda på existerande teori kring ämnet kundrelationer, samt beskriva hur ett mindre tjänsteföretag agerar för att skapa en så god kundrelation som möjligt. Studien kommer även att resultera i ny kunskap inom ämnet kundrelationer. I studien användes en kvalitativ metodansats samt primär- och sekundärdata. För att kunna gå på djupet i den kvalitativa metodansatsen valdes olika kriterier ut genom en mindre enkätundersökning.

The purpose of this study is to examine the difference between three query strategies with respect to retrieval effectiveness. The thesis aims at examining how two types of noun phrases containing a modifier to the head word, which is a noun affect the retrieval performance with regard to recall and precision. The noun phrases in the thesis are of two types: 1) noun phrases containing a modifier to the head word (which is a noun) and which are not dictionary phrases (NF) and 2) dictionary phrases. Both types of noun phrases in this thesis contain at least two words. The queries were executed in Query Performance Analyser, QPA, containing the InQuery system and a sub collection of TREC-Uta documents with its topics.

Denna studie behandlar fenomenet om, och i så fall hur, genomförandet av evenemang påverkar hotell som är belagda på samma destination som evenemanget arrangeras. Fokus i denna studie ligger på hur evenemangen Ironman samt GuldAgility har påverkat hotellet Best Western Plus Kalmarsund Hotell, på destinationen Kalmar.Syftet med studien har varit att undersöka om hotells omsättning och beläggning samt marknadsföring och varumärkesskapande påverkas av arrangerandet av olika evenemang på destinationen där verksamheten sker. I studien diskuteras även i vilken utsträckning hotellet i fråga gynnas av sitt deltagande i evenemang. Vad som framgår i studien är att både omsättning och beläggning för Best Western Plus Kalmarsund Hotell påverkas positivt vid arrangerande av större evenemang för en destination med Kalmars storlek. Vid valet av deltagandet i de specifika evenemangen har Best Western Plus Kalmarsund Hotells varumärke stärkts i och med att de vill ses som ett idrottshotell.

This study examines the cultural place and status of video and computer games in the Swedish public library. Using works on popular culture and the theories of Pierre Bourdieu, this study employs quantitative methods, as well as textual analysis, to analyze the results of an online questionnaire with 19 questions focusing on selection criteria, shelf placement, perceived competence, as well as reasoning for having or not having these games in the library. 286 out of the 440 libraries contacted is participating in the study, and the libraries consist exclusively of public libraries in Sweden that are found in the database of the Royal Library.The results of this study show that a larger number of libraries than previously indicated have started to provide electronic games to their patrons. At the same time, patterns in the data and comments suggests that these games in many cases still do not enjoy the same level of cultural recognition as other media. Indicative of this is the way most libraries seem to focus on the medium being exclusively for their young patrons, with seem-ingly very little in the way of investment for adults.

The combustion engines in today?s vehicles are getting more and more advanced and there are increasing demands on that the engines should operate during optimal conditions. Examples of internal combustion engine parameters which may be carefully controlled are the rate between fuel and air, that this gas mixture is homogenous enough and that it is ignited at the correct moment. Moreover, the requirements of these parameters vary depending on, among other, engine speed and load. To meet these requirements in all occurring operation conditions, it is required that many subsystems work together.