Purpose: The purpose of this studie is to map and describe the marketing strategies of professional sport organizations and examine in what extent and how they apply the 7P?s of the Marketing mix.Method: We have used an abductive approach in this study. The research was conducted as a two case study, the studied objects are AIK Ishockey AB and Djurgården Hockey AB. A qualitative method has been used. The empirical content was collected by triangulation in form of interviews, telephone interviews, studie of webpages and participating observation.

Utvecklingen av medborgare samt företags användande av Internet har ökat dramatiskt under de senaste fem åren. Det ökande Internetanvändandet ledde till att statskontoret 1999 fick i uppdrag av regeringen att ta fram olika förslag samt underlag som skulle ligga till grund för begreppet 24-timmars myndigheten. Tjänsten är beräknad att tas tillbruk i Sverige år 2005. 24-timmars myndigheten kommer tillämpa ett antal olika säkerhetslösningar, därav elektronisk signering. Denna utredning skall belysa hur stort inflytande säkerhetslösningen elektronisk signering kommer att ha på användaracceptansen av denna tjänst.

This two years master?s thesis in Library and Information Sciences aims to investigate and put the services of 118100 Svar På Allt (SPA, an SMS mobile question and answer service) and Fråga biblioteket (FB, a library operated e-mail reference service) into the context of the reference encounter. Questions sent to SPA and their subsequent answers are analysed, and part of these questions are forwarded to FB for comparative studies. Both of the formats are compared to the reference encounter as a whole. The framing of the question originates in the assumption that there may be a need for further negotiation of the questions submitted to the aforementioned formats.

Bakgrund: Personer som använder Internet kan bli övervakade och profilerade av bland annat spionprogram och cookies på webbsidor. Dessa spion-program och dolda filer kan samla ihop information om användaren som skickas tillbaka till sändaren. Detta sker ofta utan användarens vetskap. Företag som placerar spionprogram i fildelningsprogram har syftet att samla information för att sedan rikta reklam till privatpersoner. Den information som kommer tillbaka kan säljas vidare i undersökande syfte för reklam till en tredje part.

Det saknas metoder att mäta informationssäkerhet inom företag och företagets tillgångar har förändrats från ett fokus på maskiner och råvaror till kunskap (intellektuellt kapital). Rapporten utforskar om det finns delar av företags intellektuella kapital som beskyddar företagets tillgångar och processer. Detta kapital kallas säkerhetskapital. Hur skulle företags informationssäkerhet kunna tydliggöras genom dess intellektuella kapital och hur kan begrepp inom informationssäkerhet och företagsvärdering hänga samman? Syftet med uppsatsen är att öka förståelsen hur informationssäkerhet är relaterat till intellektuellt kapital. Rapporten bygger på litteraturstudier om intellektuellt kapital och informationssäkerhet.

Most of the portable electronic devices use a battery as a primary power source. Nowadays, when the applications are becoming smaller and smaller and more power efficient, the designer needs to concentrate more on reducing power consumption, using secondary power sources and introducing power storage devices. Multiple power source availability and a power storage device on the board will make the applications much more useful and efficient in everyday use. This thesis proposes a power supply unit (PSU) for wireless sensor platforms which is capable of supplying a sensor node with energy from multiple sources, as well as status information from the PSU. Present power storage devices, like electric double-layer capacitors (EDLCs) and batteries, have become more and more common as their characteristics have developed.

The aim of this essay is to illustrate a modern phenomenon, the Olympic Games, by applying the ideas of Mircea Eliade concerning space, time and myth. This literature study is mainly divided in two parts, one descriptive and one analytic. In the first part Eliade?s ideas and some criticism, which has been pointed against his theoretical approaches as well as his character, are presented. In the second part an analysis is carried out, based on the previously presented ideas and elements essential for the Olympics; the idea of the Olympics, the place, the ceremonies, the competition and the concept of individual idolism.I have discussed what seems like gnostic tendencies in Eliade?s ideas, in the sense that both Eliade?s ideas and the concept of Gnosticism argue that knowledge is a necessary condition for salvation, as well as the fact that Eliade and his ideas have not always a pro-Christian approach.

For youths leisure activity the organized sport is vital. Young people become increasingly sedentaryand the healths of young people are the various municipalities responsibility. In Eskilstuna, thehandball is very popular but there are only three grounds that meet the standards of the dimensions ofa handball pitch, 40x20 meters. The same dimensions are used by floorball. Eskilstuna municipalityowns one of these, the other two is privately built and owned and the municipality rents time in thehalls.IF Guif and HK Eskil are two handballclubs in the central part of Eskilstuna.

For youths leisure activity the organized sport is vital. Young people become increasingly sedentaryand the healths of young people are the various municipalities responsibility. In Eskilstuna, thehandball is very popular but there are only three grounds that meet the standards of the dimensions ofa handball pitch, 40x20 meters. The same dimensions are used by floorball. Eskilstuna municipalityowns one of these, the other two is privately built and owned and the municipality rents time in thehalls.IF Guif and HK Eskil are two handballclubs in the central part of Eskilstuna.

The subject of this Master?s thesis is the process of change in a public library context, the implementation of the Stockholm City Library?s homepage Biblioteket.se. The aim is to examine the factors that influence this particular change and how they affect the process and extent of change in practice. The study designed as a qualitative case study is based primarily on document analysis, and supplemented by an interview. DiMaggio?s and Powell?s three mechanisms of change; coercive, mimetic and normative isomorphism, is applied.

This thesis is a feasibility study for a future product development project. The purpose ofthis project is to evaluate the possibilities and difficulties associated with the design of anelectric power assist servo for all terrain vehicles (ATVs). The project has been carriedout in collaboration with Nira Control AB. Nira designs and manufactures electric andelectro mechanic products mainly for the motor sport market segment.Nira Control AB is developing a fuel injection system for a new line of large ATVs oncommission. To be able to compete with manufacturers like Yamaha and Honda thecommissioner should be able to offer optional power assist steering.

Course:Business Administration, Master Thesis, Second Level, 30 Credits.Authors:Sara Frännlid and Helena RamstedtTutor:Jim AndersénTitle:Internet, relationships and loyalty ? Best praCtice foR the bankMarketPurpose:The study aims to explain how banks use electronic customer relationship management, eCRM, to create loyal customers. A figure will be created, which will enlighten the factors a bank should focus on when enhancing customer loyalty through the internet. Through interviews with two successful banks is it possible to study how a bank can successfully create loyal customers.Methodology:A qualitative method in terms of semi-structured interviews is used. The empirical results were then analyzed with the theory in order to contribute with a new figure.Theoreticalperspective:The theory describes how a bank can create a loyal customer over the Internet.

This degree thesis is based on an assignment from BEOMAT in Storfors. BEOMAT is a company that constructs and sellsclay pigeons to both the national and international market.Our main purpose with this paper is to find a solution/system that can replace the expensive and space demandingOlympic trap facility. Our solution will replace fifteen clay pigeon throwers with one automatic thrower whosimulate all throwers together. The system will be provided with an appropriate control system for mass productiontherefore this system needs to be user-friendly so no previous knowledge is required.Totally 405 different throw coordinates will be stored in the programme in nine different subprograms. According tothe Olympic-rules the throwers should coincidence within certain specified conditions, this will be solved with anrandomizer in the programme.

Since Sweden can be considered to be a secular society it is interesting to investigate how different actors experience swimming education in the course syllabus of sports and health education, for practicing Muslim girls in middle and high schools. The investigation is based on qualitative interviews with sports teachers, practicing Muslim girls and the staff of the public swimming center in Växjö. The result shows that swimming education can be somewhat problematic, since the Muslim girls only want to attend lessons that are gender separated. In the public swimming center, there are no pools exclusively intended for women, and there are only a few times available for women every week. However, the teachers stress opportunities instead of obstacles, and the students? experience that their teachers are trying to create possibilities for them to have a gender separated swimming education.

For youths leisure activity the organized sport is vital. Young people become increasingly sedentaryand the healths of young people are the various municipalities responsibility. In Eskilstuna, thehandball is very popular but there are only three grounds that meet the standards of the dimensions ofa handball pitch, 40x20 meters. The same dimensions are used by floorball. Eskilstuna municipalityowns one of these, the other two is privately built and owned and the municipality rents time in thehalls.IF Guif and HK Eskil are two handballclubs in the central part of Eskilstuna.