A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Title: Communicate ? to provide an opportunity Authors: Ida Eriksson & Petra LindbergTutor: Johan Grinbergs, Mälardalen UniversityExaminer: Cecilia LindhSubject: Bachelor's essay, Business AdministrationKeywords: communication, internal communication, channels, communication models, communication theory, information, organizationPurposeThe idea of this study was to describe how ABB Sweden?s internal communication and information appeared in Västerås. The aim is also to see what tools and channels they use to communicate information internally and see how employees perceive them in Västerås.MethodWe have read literature in form of books and articles that discuss theories on the subject communication including internal communication, channels and tools. Interviews were conducted with employees of ABB and were to serve as the basis for our empirical work. A survey by the Communication Center was made in the spring 2010 and was also the basis for our empirical work.ConclusionsThe communication has been increasingly from one-to two-way communication. To get a functioning organization, it is required that the internal communication in the first place will work.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Sveriges befolkning blir allt äldre och år 2050 beräknas en fjärdedel av befolkningen vara över 65 år. Detta medför ett ökat behov av tillgänglighetsanpassade bostäder som till exempel mellanboende. Samtidigt håller sig Sveriges befolkning friskare och på grund av detta minskar vårdbehovet och efterfrågan av särskilda boenden. Trygghetsboende är en typ av mellanboende. Det är till för människor över 70 år som känner sig i behov av ett tillgängligt utformat boende och kanske känner sig ensamma men som av kommunen inte anses i behov av ett särskilt boende.

This master?s thesis investigates publishing of Swedish literary classics on the web. The purpose is to find out who is publishing and why, and what practice of publishing is used. The purpose is also to find out what importance the publishers attach to textual quality and proofreading. For these questions the ?Guidelines for editors of scholarly editions? by MLA is used.

Most of the people in today's society have at least some knowledge about Alzheimer's disease to some extent. When a person with Alzheimer's disease is being taken care of at home, the relatives have to change their own priorities and readapt themselves to the existing situation. The primary aim of this study is to describe how the relatives experience their own situation in life. The secondary aim of this study is to describe how the relatives understand their own relation with the health care authorities concerning the help and support issues. The authors have realized this study using the analytic inductive method and have interviewed four informants using a semi structured interview guide.

My master?s thesis is a study of acquisition of photographies during 1958-2008. The questions I proceed from is what patterns lies behind the Royal library's acquisition of photography and how the process of acquisition looks like. The theoretical base which I lean on consists partly of a problematization of the process of cultural heritage and partly of organizational theory. The problematization of the process of cultural heritage is my foundation of this essay.

The Swedish Code for Corporate Governance was introduced on July 1, 2005. All companies then listed at OM Stockholmsbörsen A-list and those on the O-list with a market value of more than three billion SKr must implement the rules in the Code. The Code includes rules for corporate governance as a complement to the legislation. The Code is based on the principle comply or explain. This means that the companies are aloud to diverge from the rules if they explain why.

The aim of this thesis is to study and compare to what extent Hypertext Markup Language (HTML) and Text Encoding Initiative (TEI) support bibliographic description, metadata and mark-up of textual segments. The projects in the study comprise the Norwegian The Writings of Henrik Ibsen (Henrik Ibsens Skrifter) which applies the use of TEI, and Vitterhet society?s The collected works of CJL Almqvist (Vitterhetssamfundets CJL Almqvist Samlade Verk), which applies the use of HTML. The study showed that the Ibsen project provides its text with bibliographic description and metadata to a greater extent than the Almqvist project. The Almqvist project?s texts are provided with certain information about titles, authors and also information about source material and the electronic edition.

Bakgrund: Höga ljudnivåer på postoperativa avdelningar har visat sig öka utsöndring av stresshormoner hos patienter. Med insikt om hur musik som omvårdnadsåtgärd påverkar patienten postoperativt, kan omvårdnadspersonalen försöka göra den postoperativa vården så angenäm som möjligt.Syfte: Att belysa musikens inverkan på postoperativa avdelningar ? ur ett patientperspektiv.Metod: Litteraturstudie baserat på åtta vetenskapliga artiklar som analyserats systematiskt.Resultat: Det framkom att musik kan användas som omvårdnadsåtgärd för att minska stress, oro och smärtupplevelse postoperativt. Patienterna upplevde att musik kan bidra till ett ökat välbefinnande och reducera upplevelsen av störande ljud.Konklusion: Omvårdnadspersonalen bör få ökad kunskap om musikens betydelse postoperativt ur ett holistiskt synsätt, då musik är en enkel och kostnadseffektiv omvårdnadsåtgärd.Nyckelord: Postoperativ, musik, omvårdnad, litteraturstudie.

Purpose: The primary aim of the study was to analyse and discuss how employees with a secondary nursing education describe their occupational character whilst working as well as the conditions for caring acts in a changing progress towards professionalism.Questions: What are the conditions to provide a high standard of care in this changing progress? What influence does it have on the occupational character ?Method: Critical case study and focus groupsConclusion: One of the central findings of the field study was the identification of two occupational identities; traditional and pedagogical orientated. These two occupational character traits are connected with different types of occupational competence and demands different theoretical knowledge. They also have different regards concerning the new title; social omsorgsassistent. A conclusion of the study is that a professional project of a non-specific nature is unable to stress the different levels of knowledge and competence that occupational identities have when one seeking professionalism..

Sveriges befolkning blir allt äldre och år 2050 beräknas en fjärdedel av befolkningen vara över 65 år. Detta medför ett ökat behov av tillgänglighetsanpassade bostäder som till exempel mellanboende. Samtidigt håller sig Sveriges befolkning friskare och på grund av detta minskar vårdbehovet och efterfrågan av särskilda boenden. Trygghetsboende är en typ av mellanboende. Det är till för människor över 70 år som känner sig i behov av ett tillgängligt utformat boende och kanske känner sig ensamma men som av kommunen inte anses i behov av ett särskilt boende.

For innovative organizations and companies it is essential to use existing knowledge to avoid spending time and resources on already existing innovations. By using patent information, companies are able to get a picture of what is already done in their area of interest. The main purpose of the study is to examine the information use in small and medium-sized enterprises that are members of the Swedish Inventor?s Association, focusing on patent information. The study examines the use of patent information and which barriers the companies have to patent information.

The aim of this Master's thesis is to examine difficulties concerning information acquisition, use, and management experienced by graduate students in physics during their first years of research work. Semi-structured, qualitative interviews were carried out with nine doctoral students. The theoretical background for analysis of the material is based on the work of Patrick Wilson, with particular focus on the concept of cognitive authority, and on that of Lars Seldén, who has proposed the idea of an information seeking career running parallel to the academic career of the researcher. Results from the interviews indicate that most of the students, in the early stages of their information seeking careers, rely to a great extent on supervisors and more experienced colleagues when identifying material needed for the research project. In a situation where information of potential relevance is abundant and where experience and focus are not yet fully developed, senior researchers function as cognitive authorities and as guides to other cognitive authorities.

Physical rehabilitation is a constantly growing field in veterinary nursing. To build a physical rehabilitation center for dogs you need personnel with adequate education and knowledge. In spite of good knowledge it can be hard to know which areas and equipment necessary for the work. It is of interest to describe how a physical rehabilitation center can be planned and which spaces and equipment to prioritize. In this study, data of different spaces and equipment for a physical rehabilitation center for dogs are presented and also the economical perspective is introduced as a background.