The Dark Side of the Word-of-Mouse Effect- An experimental study of how negative information in today?s social media can influence consumer perception As a result of the electronic revolution of information dissemination, social media as a phenomenon has come to play an important part, both in society at large but also when it comes to business and marketing. Nowadays, knowledge and opinions about brands and products are spread by reputation through a wide range of social media platforms, a phenomenon which in the literature is referred to as word-of-mouse or electronic word-of-mouth (eWOM).The purpose of this paper is to investigate how people?s opinions towards a company and its product are affected by negative information in terms of eWOM. Or more precisely, whether or not there is a difference in this effect depending on information content, concerning company values on the one hand and product attributes on the other.This was done in an experimental setting where two groups of respondents were subjected to fictitious information of different types using established social media platforms.

This thesis deals with questions about competences and qualities that librarians inpublic libraries find that they need to be qualified suppliers of literature (books andmagazines).Our aim is to problematize the competence of the profession in relation to promotingliterature, knowledge in literature and reading habits. We want to know what librariansthemselves think about their own competences when it comes to supplying andpromoting literature. Does it have to be a leisure interest or do they get the possibility toread during working hours?What do librarians think it means to be a qualified promotor of literature and how dothey acquire the right competence? Do they believe that their competence correspondswith the occupational requirements? How much of their knowledge about literature andpromoting literature comes from personal interest and commitment?We primarily used the theories about competence by Per-Erik Ellström. One of thetheories is the one of implicit and explicit knowledge.

The aim of this study was to describe and understand how individuals in adulthood experienced a childhood with neglect, and how they handled neglect. In order to reach the perspective of the individuals who grew up with neglect, we chose to use autobiographical books as our empirical material. The criteria the autobiographies had to meet in order to fall within the scope of this study was that the biographies had to display the experience of neglect during childhood, and thereto the books had to be written by individuals who themselves experienced neglect. Based on the aim of this study we sought answers to three questions: How do the individuals describe their upbringing with a mentally or socially disabled parent? How have the individuals coped with the neglect they?ve been exposed to? What consequences have the neglect supposedly led to? The findings of this study show that the extent to which the individuals experienced neglect were profound and comprising.

The purpose with this essay is to examine how principals, teachers and parents look at a possible cooperation between preschool-teachers and parents regarding the promoting of gender equality, with children's literature as a tool. The literature documentation presents theories concerning the application of gender and the gender-order in society as well as the influence society has on children?s development of a gender-identity. Parent?s participation in the gender equality-work in preschool describes, as well as its significance.

The purpose of this master thesis is to investigate what the users/visitors do at the Filipstads Bergslags Library when they are there. The questions we asked were "What do the visitors do when they are at the library?" and "How do the visitors give priority to the librarys services?" From these two questions we asked a third "How do the visitors view the library and its functions and what function do they see as the most important to them?" The method we used was a user study and we did this at the request of the management at the library. A questionnaire was constructed and handed out in a pilot study. We made some changes in the questionnaire before we started to hand it out at the library.

Detta arbete behandlar de tilläggsprogram som, på senaste tid, börjat spridas med bland annat peer2peerverktyg. Dessa tilläggsprogram, som brukar benämnas spyware alternativt adware, misstänks för att samla in personlig information, så som e-mailadresser och lösenord. Det föreligger en risk att informationen sedan säljs vidare eller används för att exempelvis rikta reklam....

This thesis investigates all aspects of quality and evaluation issues concerning collections of Internet links in public libraries today and in the future. We have studied central theories concerning quality in general as well as quality aspects regarding the Internet and Internet links. In addition to this we have made three case-studies involving the development of collections of Internet links in public libraries of different sizes. The case-studies were made as interviews with professionals responsible for selection, quality assurance and evaluation of electronic information for inclusion in the libraries collections of Internet links. In addition to this we made an e-mail interview with a librarian responsible for one of the most advanced collections of Internet links among Swedish´ public libraries.

Uppsatsens problemformulering beskriver kategorisering som fenomen och dess konsekvenser på samhällsstrukturen. De mest etablerade och explicita kategorierna ? man och kvinna ? ses som ett resultat av de kategoriseringsprocesser som ständigt pågår. Strukturernas och kategoriernas existens och reproduktion finns i alla sociala samspel, och min huvudsakliga hypotes är att en viktig del i reproduktionen av våra könsidentiteter utgörs av det arv vi ger till barn. Denna studie syftar till att belysa huruvida det finns ett signifikant sätt att skildra könsidentiteter i barnböcker.

This paper is about how the contemporary discourses on the slut in various ways discuss sluttyness, and what consequences these discussions may be for those who see themselves as sluts. The study is based on five electronic interviews, conducted via instant messaging, with five people who consider themselves to be dealing with sluthood and that, according to their own definitions, identify themselves as sluts. My conclusion is that sluttyness, when given the opportunity to be discussed and problematized, visualizes power and normative systems between sluts. This means that sluttyness is more complex than only influenced by patriarchal oppression and hierarchy of femininity, as I show through an intersectional conscious analysis.  .

This thesis for the Master of Science degree was performed at Oppunda Electronics AB. The assignment was to further develop an existing prototype of a dispensing equipment. The dispensing equipment doses a kind of glue, bonding which dentist use to mend teeth. The dispensing equipment is adjusted to dose 12 micro litres of bonding. With the dispensing equipment SafeBond Electronic the user can reduce the bonding consumption with approximately 50 percent.

The  change that has occurred during the past few decades concerning the development of electronic records, information technology and the constantly increasing quantity of information, have confronted the archival discipline with new challenges. In the digital world, the concept of ?record? has changed from representing something lasting and physical to something much more abstract and transient. The way to approach archival description has also changed, from focusing on the static preservation of archival records, to documenting the transactions of organisations, and to clarify operational processes. The discussion about the general purpose of the archival discipline, and its place in a changing world, has led to a new approach to archival description.

The aim of this thesis is to answer whether a group of databases dedicated to selling books or a group of databases dedicated to lending books is more efficient. The measurements used to determine the efficiency of the two kinds of databases are Cumulated Gain and precision in modified versions. The inquiry has been conducted thus that the same 18 queries have been put forth to six databases and these results have consequently been judged according to relevance on a 4-graded scale by five respondents. The rankinglevels have then been merged to one average value per respondent and ranking. These values have then been used to determine CG/iCG/nCG and P@n per query, rank 1-10, per database and per group (the groups being STORE (BUTIK) and LIBRARY (BIBLIOTEK).

The aim of this study is to examine if library and archive will meet professionally in digitization projects. The study has been conducted as a discourse analysis in accordance with the methods of Norman Fairclough, professor of Linguistics at Lancaster University. The texts are seen as linguistic and semiotic elements of social events that can be analyzed as parts of the social process ? discourse. The relationship between events and structures in society will be part of the social practice.The basic data derive from five public documents collected from Swedish government agencies.

The aim of this study was to gain an understanding about how people with a former alcohol abuse expresses and gives meaning to feelings of guilt and shame in autobiographical books. In particular the purpose of the study was to find out how the authors writes about feelings of guilt and shame, whether it was expressed explicitly or implicitly, and which meaning the authors gives to feelings of guilt and shame and how these feelings are related to each other. We randomly selected 8 autobiographical books by using different criterias. The foundation of this study was social constructionism, which is also a foundation for one of our analysis methods: discourse analyse. This analysis method was used for the analysis of the expressions that were made in an explicit way.

Den här uppsatsen är ett försök till att analysera ny digital och digitaliserad litteratur med hjälp utav medieteorier och intervjuer med lokala aktörer i det litterära produktionsfältet, först och främst förläggare. Jag har två mål med min avhandling: att ge en överblick över hur dagens digitala landskap ser ut och hur vi, både som kulturkonsumenter och -producenter kan förhålla oss till dessa nya medier när de är så pass abstrakta som de är idag..