- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.

The scope of this project is to make a comparison of costs associated with wind and nuclear power in order to decide which one of these is the most suitable in the case of an increased demand for electricity. It is also investigated if there are other factors that can influence the choice of energy source.An average cost is calculated in terms of kronor per kilowatt-hour (SEK/kWh) using cost of investment, operation & maintenance and taxes & subsidies. Total investment cost is recalculated to production cost using the annuity method at three different interest rates (6%, 9% and 12%).The comparison is made between three cases of wind power and two cases of nuclear power. For wind power there are two ocean-based (300MW and 100MW installed capacity, respectively) and one land-based (60MW) wind farm. For nuclear power there is one EPR-reactor (1600MW) and one AP1000-reactor (1100MW).

The agricultural sector is currently highly dependent on fossil fuels, with diesel beingmost prominent. There are however both historical and modern alternatives thathave not been subject to enough evaluation to disregard them as suitable alternative.This report aims to theoretically investigate the feasibility of converting aconventional diesel driven tractor to run on electricity, delivered via a cableconnected to either the main power grid or on-site electric production, such asphotovoltaic. Delivering electricity to the machine via a cable is a method withhistorical roots in the early 20th century and in the present day mining industry.The economic and technological potential of the technique are evaluated, along withthe examination of several different motor powers, voltages, losses and constructionideas. The report finds the technique to be both possible as well as long termeconomically and environmentally beneficial. To realise this method however, somedeviations from the present methods of agricultural farming must be made,considering the more advanced driving patterns, the limited mobility and therequirement for extra driver awareness.

This candidate thesis contains the possibility of expand the Swedish photovoltaic market through photovoltaic cooperatives and a photovoltaic exchange. In the current situation there is a lot of problems with production of electricity from photovoltaic, that?s why we show some possibilities how to avoid these. To understand the problem with photovoltaic produced electricity we first give you a background.We show how to expand the Swedish photovoltaic market by describing how a photovoltaic cooperative and photovoltaic exchange could work in Sweden. It have been confirmed from our market research that the interest of photovoltaic cooperative and exchange is high.To find out how profitable photovoltaic is in Sweden, have three projections been made.

The master thesis, conducted at Metrima AB, concerns the development of a non-intrusivedistribution meter as a basis for individual tap water billing in apartments.The project is conducted in response to the market interest in individual tap water billing inapartments as an answer to environmental concerns regarding water consumption. Due to thehigh installation cost of traditional water meters, a new method of determining waterconsumption, without having to cut water pipes, is proposed.The proposed method distributes the total water consumption for an apartment complex toindividual apartments according to distribution meters, measuring water run-time, in eachapartment. The water run-time is estimated by measuring the water pipe?s outward vibrationsand temperature changes.A test environment was established and a prototype built, using a tilt- and vibration sensor forvibration sensing and a precision temperature sensor to measure temperature changes. As bothsensors work well in the test environment, further testing was done in 3 apartments for aduration of 5 days.

The effects of the deregulation of the electricity market 1996 in Sweden on short-term hydropower regulation are unknown. This report investigates patterns in subdaily regulation in the Ångerman River Basin during the period 1993-2011. Differences in subdaily flows and zero flow events between the periods 1993-1995 and 1996-2011 were studied by analyzing hourly data from 8 regulated and 8 unregulated locations with four subdaily flow variation indices. No correlations between the market deregulation and the regulation intensity in the Ångerman River basin were detected. The number of days natural ranges of variability were exceeded and the magnitude of subdaily variation were significantly higher at regulated locations.

The use of bio fuel is increasing every year. Nowadays you will find different alternatives to oil and electricity heating system. In this essay I have examined what the economic conditions are to invest in a bio fuel furnace. I have chosen to assume from a specific farm and do a case study on this farm. Malmvik farm is located just outside of Stockholm.

The aim of this report has been to investigate the use of electricity energy before and after a conversion of foodservice. The ambition was also to highlight the food safety and the retention of nutrients in relation to the conversion. The methods being used were qualitative interviews, case studies, study visits and literature. The equipment and the use of energy was the same in 2008 as in 2011 for hot-holding of the tested component, sauce with ham. The chilled system used more than three times the energy and cost for one portion than one portion in the hot-hold system.

The dependency of continuous electricity supply is high in the Swedish society today, at the same time no one is willing to pay for a too costly or over dimensioned power distribution system. The owners of the distribution systems are the ones responsible for this balance act of maintaining a high quality of electricity delivery to customers at a reasonable cost.In this master thesis a limited part of the primary distribution system (10 kV), owned by Mälarenergi Elnät AB and located in the city centre of Västerås, was chosen for a deeper analysis of its reliability. Its ability to handle outages of system components (N-1 and N-2 contingency analysis) was investigated to find out potential weak spots and parts of the grid that showed signs of being overdimensioned.The results of the performed simulations showed that in 74 % of the studied N-1 contingencies cases, consisting of outages of a bus bar in a distribution substation, the system could handle this without causing outages in other parts of the grid. For the N-2 contingencies 61 % passed the test. It was also found that one of the two included high voltage substations could alone supply the investigated part of the grid.

The energy sector is facing an impending paradigm shift. Today?s technology enables the end-user to generate their own energy locally at home. Furthermore, recently developed storage technologies make it possible to balance energy demand with stored energy and integrate district heating with the local power grid. This means that in the future heat and electric power will interact and energy flows is converted over energy boundaries.

Biogas is a gaseous fuel, rich in methane, produced through a biological route in an anaerobic digester. A gas engine generates combined heat and power, which can be used at the farm to reduce energy cost. The process also generates a digestate, with better utilization of nutrient compared to cattle manure. The aim of this study is to analyze the profitability of a farm-scale biogas plant for combined heat and power (CHP) at Wapnö. Wapnö is an agriculture company located in the southern part of Sweden.

Sustainable design - a study on sustainable design and its incentives and barriersThe purpose of this study was to investigate the incentives and barriers existing within companies focusing on eco-design. The aim was also to examine the consumers? thoughts on eco-design and sustainable products. A further aim was to try to concretize important lessons for future work on sustainable production and consumption. Two methods were used for completing this study; a literature study and a practical study consisting of interviews with companies focusing on eco-design and a survey among students.

The first part of this essay is about a single-family house that we have planned and projected. Thesecond part is a deeper study in ways to further insulate windows when they are not in use.In the first part the building?s design and its most important construction elements are described.The planning of all major installations (heating, domestic water, ventilation, sanitation, electricity)are reported so that one can in principle start construction of the house. In addition there arecalculations done on the building?s energy management.The result is a two stored house angled toward the south.

Environmental impact and management of energy is a highly topical issue in today's society. Climate impact must be reduced. The Government has set a target to reduce energy consumption in buildings by 20 % by 2020 and 50 % by 2050 compared to the energy use in 1995.With this in mind, we chose to examine how property owners can work on improving energy efficiency in existing apartment buildings. We also wanted to investigate profitability of different increasing energy efficiency measures and the calculation methods and the risk assessment performed by such investments. To tie in with government objectives, we also saw the possibilities of achieving these goals.20 companies were interviewed, of which 14 were property owners and 6 were consulting firms that works with energy efficiency.