The newspaper industry changes with the society. New trends and developments affect how layout and design are perceived. Therefore it is important for the survival of a news­paper to catch up with trends and retain contemporaneity. This demands that a daily paper frequently updates its appearance and sometimes even redesign the whole newspaper. Folkbladet, a newspaper in Norrköping, is currently in need of a new layout. The employees often deviate from the graphic guidelines that exist at the company today, due to that it doesn?t feel contemporary, but also because they don?t appreciate the appearance as it is today. This thesis is based on a study of the layout of Folkbladet and analyse: which tools can be used to create a distinct identity regarding layout, which tools you can use to create a clear structure and readability in a newspaper, and how Folkbladet can make use of these tools. To find out about the company?s situation today and their identity, interviews have been made with employees.

This study shows how boys and girls play has changed during the 20th century. The purpose is to make people aware of the change that has happened. In the background I show what the literature says about gender and play, before and now.To get a result I?ve interviewed two older persons and four children. These interviews has been compared to see similarities and differences.I discovered that today?s play revolves mostly around toys.

In recent years e-commerce has experienced a big increase in usage. Internet however, cannot offer the same level of personal contact as traditional shops can.E-commerce is characterized by impersonal and standardized web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional commerce. The authors of this paper chose the following problem for the study:What marketing strategies are fortunate for e-commerce companies to use to create loyal customers?To research this subject the authors saw it fit to combine qualitative and quantitative research methods.

This thesis is a study of how Norse religion and early Christianization is presented in three Swedish museum contexts. Empirical studies of the exhibitions relating to religion have been conducted at The Historical Museum in Stockholm, The Museum of Gotland and Östergötlands Museum and interviews with the museum staff compliment the empirical data. The concept of religion has been problematized to facilitate the analysis. The result of the study is that there are tendencies to make a hierarchical order between the different religions and that Christianity is an organized religion while the Norse religion is semi-organized..

This study is based on interviews with five unit managers working in the functional disabilities business. The purpose of this paper is to examine how these unit managers see their roles and their leadership, and to give the reader an insight into what it might entail to be a manager in social work. Theories applied are the role theory and three leadership theories. The previous research this study made ??use of affects ?leadership in social work" and "manager's role and leadership style."Being a unit manager of the functional disabilities business means having a so-called middle management position, which entails expectations being directed upon them from various avenues.

Digitization is a concept that has become popular in terms of collections of old heritage-related material such as books, photographs and paper documents. This work is a study of the Swedish composer Allan Pettersson (1911?1980) and his personal archive stored at Section for Manuscripts and Music at Uppsala University Library. My issues are What happens to the archive of the digitized? Will there be a "new" archive of the digitized? What guidelines are Uppsala University Library using for their digitizing and how do they look? What will be the result after digitization? What about copyright and the material? Allan Pettersson's personal papers consist a large collection of sketches of musical notes, newspaper clippings and concert programs.

The objective of this thesis has been to investigate the approval process for an image. This investigation has been carriedout at four catalog-producing companies and three companies working with repro or printing. The information wasgathered through interviews and surveys and later used for evaluation. The result of the evaluation has shown that allbusinesses are very good at technical aspects but also that the biggest problem they have is with the communication. Theconclusion is that businesses need a clear construction for the image process.

An Android-application that is intended to be used during airsoftgames (a gamesimilar to paintball) has been developed. In this application, which is called TactiX,players can join different teams and see their team members on a map. Through theapplication players can interact with one another in a variety of ways. They can send text messages, give orders and send drawings to each other. Players can also make observations of enemy players on the map.

The contents of the school subject religion in Sweden, has gone through a radical change during the past century. With an origin of only treating Christianity and being a major cultural and social actor, it has developed into more of a multicultural and philosophical subject. The fact that the subject no longer has cultural recognition makes it more abstract and harder for students to relate to. Additionally, religion is experienced as a rather dull subject in school. My essay is therefore written to provide teachers encouragement of interest for religious education, by using humor. The well-known psychologist Jean Piaget claims play to be a prime state of learning.

The semantic web is a vision of the Internets future, there machines and humans can understand the same information. To make this possible, documents have to be provided with metadata in a general language. W3C has created Web Ontology Language (owl) for this purpose.This report present the creation of a LaTeX package, which makes it possible to include metadata in pdf files. It also presents how you can create annotations, which are bound to the metadata that's been generated. With the help of this package it's easy to create pdf documents with automatically generated metadata and annotations..

The purpose of this thesis was to illuminate how festivals are building their brand. We aimed to investigate how festivals build their brand equity and how they use their web site as a brand-building tool. In order to understand the brand-building process within festivals, a case study was conducted based on interviews with three respondents from three different festivals. The study has shown that festivals are aware that the brand constitutes an important competitive advantage. They use both online and offline marketing tools in their brand building process.

Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

The most vital for a business is to understand how to please and satisfy its customers in order to make them loyal to the company. Companies weapon for competition in the retail business is defined through the retail mix. The retailer however often have limited resources whereas they have to prioritize between the factors included in the retail mix. The main purpose for this paper is to investigate what kind of internal connections that may occur between the factors in the retail mix, with focus on the job satisfaction as a catalyst on driving the values of the parameters included in the retail mix, where the factor service is the starting shot for the others included..

Purpose: The purpose with this paper is to get a deeper understanding for prizes and awards as a marketing tool and phenomena. Further we want companies/organizations that use this should be able to make better decisions concerning marketing towards students. Maybe they will get better results on the basis of our investigations. Method: We used the qualitative method when we did the interview that was also non-standardized. The survey was quantitative, and the case study comprises both qualitative and quantitative method.

The Swedish RE curriculum states that a major purpose and aim of education inreligion is to make the students accepting and understanding of people, regardlessof religious beliefs and conceptions of life. Previous research has shown that thereare tendencies indicating that these goals are not being attained thus Swedish adolescencespeak of religion and religious people in a stereotypical manner. Thesetendencies are causes of concern which is why this study seeks to make a contributionto the previous research. This research is required since there may havebeen a change in terms of results since the last study was made. In addition, resultsfrom research that are based on interviews are hard to generalize.