This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

In school there are many pupils with Swedish as their second language and these pupils often have less basic condition compared with pupils with Swedish as their mother tongue and the most common root cause is lack of language knowledge, also the time spent in Sweden matters.I have trough questionnaires and literature studies investigated if there, for pupils with Swedish as their second language, is an easier way to figure out how to read and write in Swedish using fiction literature as learning material compared with ordinary ways.In the questionnaires that I performed participated a number of teachers that teach Swedish as a second language. These teachers all work in schools with a big share of pupils with Swedish as a second language.I also tried to evaluate if there was a difference between teachers with a graduation in Swedish as second language compared with these who don?t have a graduate but still work with these pupils.The result shows that I discovered that only the graduated teachers have used fiction literature as a learning material in the daily work and have experienced good results from the pupils, they also knew why they used fiction literarture for reading and writing training.As a teacher it is very important to have the knowledge regarding children that have Swedish as a second language, to be able to support them in a correct way.Despite the pupil can?t speak or read the new language, it has feelings and knowledge about the circumstances that they can?t express.The teachers mission is to knew and have understanding for these circumstances.Keywords: Pupils with Swedish as second language, learning to read and write, fiction literarture, school..

Abstract Abstract The aim of this essay was to investigate the level of the organizational state of readiness for receiving students with learning disabilities in classes specialized in working with students recently arrived in Sweden, called förberedelseklasser, which could be translated as preparational classes. I tried to do so by answering two questions: *What routines do principals believe that the particular School has for dealing with cases in which a student in a preparational class is suspected to have some form of learning disability? *What perception do teachers have in regards to whether or not the system at their School is well prepared for discovering and aiding students in preparational classes suspected to have learning disabilities? The first question was directed to principals currently working in schools where a large part of the students are bilingual, and many of those recently arrived in Sweden. The second question was aimed at teachers that work in preparational classes. By interviewing two principals and three teachers I came to the conclusion that the teachers believe that their students are often misplaced in preparational classes when in deed they should be placed in a special educations group. My essay also shows that both principals and teachers are dissatisfied with the amount of time the process of discovering, investigating and diagnosing a student with learning disabilities takes.

The purpose of this thesis is to explore whether male kindergarten teachers perceive additional expectations from their surroundings (such as co-workers and parents). Furthermore, we aim to understand and explain how these expectations are related to gender norms and hierarchies in society, that is social constructions concerning what men and women should do and be like. In addition, the thesis aspire to understand and explain how these constructions relate to more specific social constructions about sexual molestations in kindergarten contexts and explore how these discourses influence male kindergarten teachers in their work including which strategies they use in order to cope with them.How do male kindergarten teachers perceive additional expectations from their surroundings?How do male kindergarten teachers perceive the effects and consequences of the social constructions about sexual molestations in kindergarten contexts? Do they use coping strategies in order to attend to the expectations projected on them, and if so, what kind of strategies? The thesis is based on a phenomenological approach and conducted through interviews with six male kindergarten teachers. The interviews were directed with an interview guide in hand while allowing for spontaneous input from the interviewee.

April 28th 2010 the Swedish parliament decided that the combined teacher exam will be divided into four parts. This means that the education for preschool teachers and primary school teachers will have to be separated and future teachers will have to decide before their studies what ages they want to work with. To investigate if this could affect the quality of the choice I have interviewed 5 new teachers from the combined teachers program about what ages they wanted to teach before they began to study and what ages they wanted to teach after completed studies. I did this to see whether the choice was influenced by the educations or not. It turned out that all 5 had an idea of what ages they wanted to teach in before they began the educations and only one of my interviewees changed her mind during the studies.

Since storytelling is a growing form of teaching we wanted to interview teachers to see what their experiences and opinions were on the subject. Therefore the purpose of this study is to use interviews to examine teacher perceptions and experiences about storytelling and its effect on language development. I will investigate both the use when the teacher is telling a story but also when students are telling stories. With help from my supervisor I was able to come up with interview questions that would help me answer my research question. After the interviews I reviewed the answers and analyzed them.

Since my experience is that teachers in singing hardly ever talk about when to sing a tone, I have chosen to examine this fact through interviews and earlier research in this matter. The interviewed singing teachers belong to different genres (classical music, pop/rock, jazz and folk music). I asked them to share their thoughts about the word timing, when it comes to music. I also wanted to know if they have any methods when it comes to teaching students to improve their timing. Further on, I have been discussing the results and the literature in order to make clear in what way singing teachers give priority to when a tone is being sung.

The purpose with our study is to investigate in which way a public field of action has succeeded to make the economic management more effective and also find out which factors/activities that have contributed to get the result of the budget in balance. We also want to find out in which degree the balanced scorecard (BSC) has contributed to the positive result of the budget. Method: We had started out from the qualitative method theory which is based on the hermeneutic theory, because we will interpret and understand. With this starting point we have chosen to use a case study with semi-standardised interviews supplemented with information from different documents, and to get the theoretic connection we have studied literature in the subject field. The analyse and even the theoretic connection have then started from, for this study, a special analyse model. Results: Througt systematic and target-concentrated management and through cooperated factors, with stress on a leadership that is both professional, visionary and un-combined, and there the staff´s is seen as a important resource, and there it is a clear strategy and objective to keep the cost of the activity within assigned budgetframe, has a public field of action, as the clinic of hab./rehab.

In cooperate with Asko Cylinda we have developed a new heat system too short the processtime and reduce the energy consume in a dishwasher and still have it too be a class AAA.The environment and quality is important for the company too still be the number one onthe market, If they want too keep that position the product developed of new innovations willbe very important. The systems we have developed are more effective and reduce energy uptoo 25 %. The process time is reduced too less than two hours, from the today two andhalf-hour. The solutions are too heat up the rinse water and the dishwater at the same time,with a new heating system and it make are solutions unique and effective. Its good for thedish and the environment.

The aim for this study is to investigate how the cooperation between teachers from nine-years compulsory school and comprehensive upper secondary school is organized in a Swedish municipality, based on the formulation in the Swedish curriculum. My idea is to see how the cooperation is organized, when it comes to information about pupils who haven?t passed the qualifications to upper secondary school, especially in Mathematics.Lennart Lundquist?s basic ideas about the qualities of the one who is guided, in this case the teacher, underlie my study when it comes to the directions from the school board.I carried out my study in a Swedish municipality, where I interviewed teachers at two different compulsory schools and one upper secondary school. I also let the school board become a part of my study, as they received a minor questionnaire.The results of my study points out that there is much to be done when it comes to cooperation between the teachers from different school levels. The interviewed teachers points out that they lack knowledge about each other and they ask for more physical meetings to start cooperation.

This study aims to examine how teachers in elementary school reason about and effectively implements special needs education. A qualitative study was made by interviewing four elementary teachers about their own role in dealing with pupils in difficulty. The material was then analyzed using content analysis. The result section is presented by the study's issue and then been analyzed against the background research. In the analysis it follows that the teachers believe among other things that there is too little time and resources to meet pupils in difficulty, the time and resources in schools is essential when it comes to meet students' needs.

The main purpose with this study is to describe teachers? use of textbooks and other teaching materials in upper secondary school (gymnasiet) in Sweden, and to discuss the use according to school subject and teacher style. Data was collected in two different ways. At first twenty classroom observations were made during lectures concerning the subjects Swedish (mothertounge), English (foreign language) and religion. Then four open interviews were carried out with the teaching teachers.

Den här uppsatsen undersöker lärarnas betydelse för musik- och kulturskolornas utbud och prioriteringar. Den undersöker också deras attityder inom olika områden som skulle kunna ha betydelse för dessa prioriteringar. Undersökningen är gjord enligt kvalitativ metod, genom intervjuer med instrumentallärare vid olika musik- och kulturskolor. Det är mycket som talar för att musiklärare uppfattar att de har ett stort inflytande över beslut som fattas inom musik- och kulturskolan. För det första upplever lärare att musikskolan själv har ett stort inflytande över sin verksamhet och att kollegiet bör vara en viktig grund för de beslut som tas.

The aim of this study is to investigate into the use of discussions in the classroom to help the pupils develop a deeper understanding of mathematical concepts and operations. The empirical data contain interviews with two teachers and observations from their lessons. The purpose of the interviews was to find out what importance the teachers ascribed to the ability of their pupils to talk about mathematics, and how they organised their classes to encourage mathematical discussions. With the observations, I was able to see the interaction in the classroom and hear discussions between the teacher and the pupils, as well as between the pupils themselves.The interviewed teachers proved to share my own belief in the results of researchers like Malmer (1999) and Löwing (2006) about the importance of verbal discussion, argumentation and reflection during mathematics classes. But convictions derived from the research of others are one thing, the practical application of the wisdom in the classroom another.

The essay is about how immigrant pupils are integrated into the Swedish school and society. I have studied how teachers work with integrating these pupils and if there is a plan of act used in their work. The essay is also about how social relations can be used as a pedagogical resource by the teachers when the institutional framework and support is failing..