Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

Generally, the economic health of Swedish roundwood truck transport companies has not been good. Profitability is important for maintaining the stability in the transport business, which is a condition for long-term transport planning in the forestry sector. The scope of this study was to identify probable factors influencing the profitability of roundwood truck transport companies and quantify the influence of these factors on economic results. The study was carried out at a major roundwood truck transport organisation in mid-Sweden and was implemented in four steps. In the first step economic results from the haulage contractors were collected and a random sample was taken from accounted net margin for the account year 2005/2006. In the second step hauliers were interviewed to identify probable success factors. At the third step data for identified factors were gathered through a questionnaire.

The purpose of this essay was to study some selected magazine articles by examining how the concept of child poverty is produced in the public debate, and to see if the definition of the term has changed over time. The theoretical approach on which this study is based has been used as a tool to provide better understanding on the subject. Furthermore, theories of consumer society, the "collateral damage" and the theory of welfare regimes have been used. In the previous research presented in the paper focuses on linking children and families living in precarious economic conditions, consumer standards and welfare systems that characterize society.This study has a qualitative approach as it attempts to capture and increase understanding of how the concept of child poverty can be understood from a Swedish context. The study is based on newspaper articles that are studied using a structural text analysis.

In the current situation in the housing market and in particular the inner city much attention is directed towards achieved prices per square meter in sales. The indicator is as a principle an appropriate measure of the housing market?s health and development, and can to some extent be used to make approximations of the general economic health status of municipalities and counties. It occurs occasionally that questions about whether prices are based on fundamentals at all times.The thesis questions that very issue, not from a macro accompanying financial perspective but rather from a microeconomic perspective, where each tenant ownership in the study is a micro-object. Are the observed prices per square meter rational relative to housing cooperative?s assets or is there a lack in the observed prices anchoring the respective association's finances.

This thesis examines the European Union's sanctions policy regarding human rights and interdependence. Previous research has discussed whether sanctions are effective or result in desirable outcomes. This paper aims to take a step back and understand motives by analyzing consistency in the EU?s decisions to impose sanctions. The question is relevant because formal justification can be used to cloak actual motives, and by examining actual decisions, the analyses shed light on motives.

Uppsatsens syfte är att undersöka en svensk investerares möjligheter till internationell diversifiering. I vår undersökning vill vi undersöka om möjligheten förändrats de senaste decennierna och om det med effektiva investeringsstrategier går att lyckas bättre än med en inhemsk placeringsstrategi. Metoden vi använt för att utreda om möjligheterna till diversifiering har förändrats är genom att undersöka om korrelationen mellan våra 20 utvalda I-länder förändrats mellan perioden 1993-1998 och 1999-2006. För att undersöka magnituden av nyttan med internationell diversifiering har vi valt att på ex ante basis skapa ett flertal effektiva portföljer bestående av tillgångar från våra länder och sedan investerat efter dessa vikter på ex post basis. De strategier vi valt är minsta variansportföljer och tangentportföljer.

The aim of this report was to investigate if Sweden can have 100 % renewable electricity production in the year 2050. The conclusion is that it is possible but under certain conditions. For instance wave power must be in commercial use. When wind power and solar power represent a large percentage of the electric production there will be a lack of electric power during the winter but during the summer there will be a surplus of electric power. Both the surplus and the lack of electric power need to be taken into account.

The meaning of this study was to find out if the restructure of Televerket to Telia AB was effective in an economic point of view. The mayor work in this essay is concentrated to the studies around efficency and privatizations..

The globalization has increased the trade between different places and countries. Products are now available from all over the world, but this requires transports that have consequences in the environment as well as the economy. New professions are creates that do formality, organize, administrate and implement other businesses transports. Their operations are between the business and customer and they are called logistics companies. The purpose of this report was to study third-party logistics and why more and more companies use this logistics services.

The Stockholm office market segment have for a long time been considered a safe havenwhen it comes to withstand negative turmoil in the form of rental compression due toeconomic fluctuation, especially in the CBD demographic. Recently however, a large numberof banks and institutions, amounting to some 200000 square meters, have decided to relocateto more peripheral locations with the aim of cost reductions on rent. This mass exodus isstudied with focus on rental dynamics as the result of increased vacancies. Other variables arestock changes and employment. The method is econometric combined with an interviewseries.

Syftet med denna uppsats är att undersöka hur produktivitetsförändring i en bransch påverkar priser, både på den egna marknaden, men också på alla andra marknader genom att ge upphov till en förändring av relativpriset. Denna undersökning kommer att utföras på den tjänsteorienterade marknaden för taxi, samt på den teknikorienterade telebranschen. Dessa båda marknader har valts för att de representerar helt motsatt produktivitetsförändring. Det har skett en produktivitetsminskning på taximarknaden de senaste 20 åren, medan det har skett en ökning i produktivitet på telemarknaden under samma period. En ökning av arbetsproduktiviteten inom ett företag, eller i en bransch, innebär att fler enheter tillverkas per arbetad tidsenhet.

In present time, more and more people move into cities. Densification of cities as planning policy together with an intensive urbanization, makes urban planners face with the contradictory task of creating a city that is both dense and green. Façade vegetation has been used for centuries, mainly in the form of various climbing plants that with or without supportive structures have spread over facades to give a green impression to the environment. The development of new technology today allows urban planners to use greenery integrated with façades. Vertical gardens offer a larger variety of plants, and at the same time takes advantage of the technological benefits of vegetation in city planning.

The topic of interest is why Swedish unemployment after OPEC - 1 remained exceptionally low, compared to the OECD average. The object of study is the evolution of welfare institutions, like the Rehn ? Meidner model, after WWII, and the aim is to explore why the institution of solidaristic wage bargaining collapsed coming the nineties. Deployed theoretical perspectives are how domestic institutions determine a country's adaptation to alterations of the international economic system. However, equally important are how policy objectives, like full employment, becomes institutionalized and therefore guides the actions undertaken.

The aim of this study was to examine how two integrating social enterprises relate to and combines social, ecological and economic sustainability and how they work with sustainable development in the field of social work. The study has been focusing on three questions: What are the values underpinning ?Macken? and ?Vägen uts? approach to sustainable development? What motivates these companies to work with ecological sustainability in the creation of new jobs? How do these companies combine social, ecological and economic sustainability? To answer our questions we have been interviewing nine employees through semi-structured interviews combined with observations and this study was analysed through a symbolic perspective. The conclusion of this study showed that these companies worked with specific themes to reach social sustainability. Recurring themes in the study was empowerment, recovery and the employee?s own experience of exclusion.

This examination has been made in cooperation with Jernhusen which is an estate company owned by the government, with estates along the railways in Sweden. This assignment is to help Jernhusens business area Projektfastigheter with their experience feedback, which is to-day almost absent. Business area Projektfastigheter has the task of supporting Jernhusens three other business areas with skills and resources for the estate projects that Jernhusen runs. Jernhusen must become stronger with the collecting of experiences and as a business because of the liberalization of the railways, which leads to a more competitive market. A tool for this is successful experience feedback.The concept of experience feedback is to gain experience across a variety of cases, where individuals and/or groups can chose situations with relevant similarities and differences with current case.