Ekologiska livsmedel a?r idag ett allt mer debatterat a?mne da?r majoriteten av den svenska befolkningen a?r positivt insta?llda till ekologiska livsmedel. Trots konsumenternas positiva insta?llning och den o?kade marknadskommunikationen som de stora livsmedelsbutikerna bedriver idag a?r fo?rsa?ljningen av ekologiska livsmedel i Sverige fortfarande la?g, endast 5,6 % av den totala livsmedelsfo?rsa?ljningen. Fo?r att o?ka den ekologiska fo?rsa?ljningen a?r det av stor vikt att bemo?ta konsumenten med en anpassad marknadskommunikation.

Detta är ett examensarbete inom textil produktutveckling som har sin grund hos uppdragsgivaren Bellaobastian. Syftet med rapporten är att ge en inblick i miljöarbetet i värdekedjan hos mindre konfektionsföretag, vilka svårigheter som kan förekomma och hur den hållbara utvecklingen kan effektiviseras. Vi vill ge mindre svenska konfektionsföretag råd och förslag om hur de kan uppnå en tillfredställande nivå på deras miljöarbete utan tillgång till enorma resurser.Vi har utfört intervjuer, litteraturstudier samt jämförelseanalyser mellan företagen H&M, ACNE och Lindex. Vid diskussion och analysarbetet var det tydligt att miljöarbete i värdekedjan är en komplex process och att det är flera aspekter som spelar in.Vi har kunnat identifiera åtgärder som företagen kan utföra i hopp om att uppnå en mer hållbar utveckling, både specifika som tex, materialval men även mer övergripande som att ändra sitt synsätt. Åtgärderna vi kunde påvisa kretsar kring:- Minska överkonsumtion och effektivisera resurssparandet- Minska koldioxidutsläppen- Använd miljöledningssystem och märkningar- Ändra företagets synsättEn av slutsatserna vi kunnat konstatera genom våra undersökningar är att det inte räcker med att åtgärda problemen.

Corporate Social Responsibility (CSR) issues have been received much attention in businessand management practises globally. Jensen & Yeh (2009, 3) state that ?The agenda ofCorporate Social Responsibility (CSR) has emerged as a factor in the process of globalization,and Chinese companies may sometimes feel pushed into this agenda without a clearunderstanding of the rationale behind it?. China?s textile and apparel industry, amanufacturing-based economy with its products bounding up with the consumers worldwide,has been facing enormous pressure to take CSR initiatives, particularly in relation toenvironmental issues and labor standards.

I genomsnitt utsätts vi för 3000 reklambudskap under en dag, men bara cirka 14 % av de okonventionella kampanjerna har någon effekt. Vi har blivit för medvetna om hur reklam påverkar oss och för kritiska mot media för att köpa dessa budskap. Jay Conrad Levinsons grundade för cirka 30 år sedan begreppet gerilla marknadsföring. Den här kreativa marknadsföringsmetoden var till en början tänkt för de företag som hade begränsade resurser. Metoden kan vara väldigt kostnadseffektiv och används idag flitigt bland både stora som små företag.

Over the last decade, the private insurance market has undergone a stable growth in turnover and growing demand for insurance products in all Member States of the European Union. Therefore, the creation of a single market in insurance will enable consumers to have access to wider choice of insurance products, and insurance companies to gain access to markets in various Member States and compete effectively. The EU legal framework for the insurance industry embraces the Treaty freedoms of services, establishment and capital, the EC Directives and the ECJ case-law. The present thesis identifies numerous factors that hinder the Community insurance market integration and offers possible remedies. The summary of the market obstacles is all-inclusive and reflects the responses to the questionnaires and the Commission surveys.

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience.

Over the last decade, the private insurance market has undergone a stable growth in turnover and growing demand for insurance products in all Member States of the European Union. Therefore, the creation of a single market in insurance will enable consumers to have access to wider choice of insurance products, and insurance companies to gain access to markets in various Member States and compete effectively. The EU legal framework for the insurance industry embraces the Treaty freedoms of services, establishment and capital, the EC Directives and the ECJ case-law. The present thesis identifies numerous factors that hinder the Community insurance market integration and offers possible remedies. The summary of the market obstacles is all-inclusive and reflects the responses to the questionnaires and the Commission surveys.

Society?s interest for environmental issues was reinforced in the 1960:s when the book by Rachel Carson, ?Silent Spring?, came out. She described a picture of a world without birds singing and this got the environmental debate going. Today, this debate has reached the corporate world since stakeholders are putting pressure on companies to show greater environmental awareness. Many companies show uncertainty when they are faced with these new market demands.

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

This study is made in cooperation with the insurance company, Skandia. Skandia is a part of Old Mutual group?s Nordic division and is one of Swedens largest insurance companies with a total of 1.9 million customers. The company offers traditional life assurance, unit-linked insurance, private healthcare insurance and banking services. Insurance companies such as Skandia operate in a highly competitive environment.

ABSTRACTTitle: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer?s purchasing behavior?Level: Final assignment for Bachelor Degree in Business AdministrationAuthors: Benny Berggren and Sofie ErenlöfSupervisor: Jonas KågströmDate: 2012 ? May Aim:Advertising can be found in many shapes and forms such as on: billboards, radio stations, public transport and of course on television. The last form of advertising is possibly one of the most effective and widely used methods of advertising due to the wide percentage of households with a TV in this technological age. One of the problems TV viewers have to face is the wide variety of TV advertisements which are repetitive and can be seen on numerous occasions throughout the day. This is only one of many factors that may cause irritation to the viewer if being executed wrong.

Utveckling på kreditmarknaden har gett upphov till nya kreditformer. Ett exempel på en sådan kredit är snabblån. Snabblån utmärks av att det är kortfristiga lån på låga belopp som konsumenterna erhåller inom en kort tidsperiod. Vidare är låneprocessen enkel. Statistik från Kronofogdemyndigheten visar att antalet betalningsförelägganden med grund i snabblån har ökat (se bilaga) och regeringen hävdar på basis av statistiken att samband mellan snabblån och överskuldsättning föreligger.

What is the relation of image and word, of sentences and pictures? What kind of message does this combination produce when juxtaposed on a single material plane? And how do we read its ?infinite? relation? These are the questions at the center of this inquiry. My main interest concerns the exact nature of the relation between photographic images and textual elements of poetic language when these are juxtaposed in what I call Phototext poetry.The thesis calls into question the conventional reading habits of the conjunction of photographs and texts, and seeks to understand the more complex connections intrinsic to the relation image/word and its material and perceptual play in poetic works. Does a text always ?anchor? the multiple meanings of an image, as Roland Barthes argues? What if the alterations of an image could ?anchor? certain fractions of a poetic, polysemantic textual construct? Is a photograph indifferent to the visual, material permutations of texts that certain contemporary poetic practices produce?I discuss phototextual works and collaborations of various kinds, from Molin fontän [?Molin?s fountain?] (1866) over classic surrealist poetry to language-oriented writing.

Syfte: På senaste tiden har betydelsen av företags ansvar för sociala frågor och miljöfrågor, med andra ord arbete med CSR-frågor, ökat drastiskt. Konsumenter är en av intressentgrupperna som sätter press på företag att tillverka produkter på ett ansvarsfullt sätt. Dessa konsumenter ställer krav på företag och utövar makt genom medveten konsumtion. Diverse forskningar visar dock att konsumenters attityder gentemot sådana företag inte alltid resulterar i köp av ?goda? produkter.