Background: Recently, the Swedish food culture has expanded by leaps and bounds. Interest in food and cooking has taken more space in the Swedish welfare state. Products and icons, such as organic free range chicken or Per Moberg have had greater impact on the way we consume food. Consumers have become increasingly aware of what they should and should not be eating. With an increased interest in food, supply and distribution channels have become increasingly important for the major grocery retailers (Board of Agriculture 2011).

Concerns for the environment and our impact on it are becoming more prevalant; however, we rarely act accordingly. Consumers mainly choose products based on perceived personal benefits despite the environmental motives that increasingly affect them. The purpose of this thesis is to identify the major drivers behind the purchase of ecological wine. A quantitative study was conducted, using Theory of Planned Behavior (TPB) as an initial starting point. The subsequent model was then completed with three variables: environmental concern, feelings and word-of-mouth.

The purpose of this study is to examine how a particular niche in tourism can attract international visitors to a certain destination. To do this, the Swedish food culture was used as a tool to find out how it is marketed to attract international visitors to Sweden. International visitors today wants to find destinations with a rich culture, authentications and traditions to get closer to the destinations identity. The study examines how three of the biggest companies, who works with the promotion of Sweden to an international audience, using the Swedish food culture as a marketing tool. We find that the visitor would like to get closer to the Swedish identity, which the Swedish food culture helps with..

To reach an Ecological Sustainable Development, Sweden has established environmental quality objectives. Green spaces are attractive for exploitation and in Sweden the access to large jointly green spaces has decreased, which has impact on humans recreation and the biodiversity. The economic aspect has great impact on the planning process which gives indications that the environmental objective may collide with other sector goals within the municipality. The thesis overall aim is to see how the management by objectives for the green spaces implements and how the green spaces is handled in the planning process in a specific case. The thesis builds on a content analysis, strategic interviews and a case study.

Due to the increase of the emission of greenhouse gas and climate changes more and more customers demand environmentally sustainable products. The increased demand of sustainable products from cradle to grave is something that has affected the food sector. Many retailers within the food sector feel that they are less or more forced to be environmentally friendly. Nowadays many retailers have chosen to show customers and stakeholders that they want to ?do good? by publishing annual sustainability reports. The Swedish food market has been one of many markets investing in being environmentally friendly.

A variety of food is produced and passes the whole chain by processing, transport and trade and finally it ends up with the consumer. But in many cases, the food is disposed before it is eaten. Some of the produced food does not even pass the whole entire chain before it turns to waste. The question about food waste in debates is a case of access to food for every human beeing. It is question of consumption of the resources, waste management and an issue of environmental impact.

The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging..

Obesity and overweight are today classified as one of the largest epidemics in the Western world and is threaten a large part of the population. As a reaction to this a major health trend has emerged in recent decades. Every day consumers are exposed to information from the media about what is healthy or unhealthy to eat and the recommendations change frequently.There is great interest in healthy food on the Swedish food market, but still healthy foods only represents a small proportion of the total food sales. The essay examines the gap between the current and potential demand for healthy food and if it can be explained by any of the following factors: lack of information, price, taste or cognitive behavioral.To study these questions a quantitative method have been used and 213 questionnaires were collected. The intention is to draw general conclusions about the entire population.

This paper examines and compares several different sites in Sweden in addition to one in Mexico regarding whether the ecological requirements theses sites have had during planning and construction has affected the design in any way. Is it possible that, for different reasons, one thinks ?like nature? when one thinks of ecology and, if true, how does this reflect on the spatial and structural design? This paper tries to identify if some sort of general design expression is used in projects with requirements on ecological sustainability. In total, five projects have been compared in different areas such as choice of materials and their composition. These projects have an ecologically sustainable processing of water in common, although most also have ecological consideration in other areas as well.

Human existence and welfare depend on functional ecosystems. Ecosystems are critical to sustain life-support services for human well-being. One method that visualizes that humanity requires ecosystem services for resource consumption and assimilation of produced waste is ecological footprints. This study focuses on the ecosystem service carbon sequestering. A quantification of this ecosystem service showed the potential for accumulation of carbon in different ecosystems in Stockholm and Norrbotten County for the years of 1995 and 2004.

This thesis was performed as assignment from Fazer Food Services. The aim was to survey which food additives that were present in the products in the quotation list of one of their suppliers to the Education and Nursing segment. The aim also was to perform a theoretical analysis of these food additives and to make recommendations which food additives are acceptable and which should be excluded from the products in the future. The recommendations are not published in this report, for more information Fazer Food Services can be contacted. Food additives which have already been approved are regarded as safe according to the safety evaluation methods available at the time of approval.

Sustainable development and sustainability is nowadays expected to be integratedin modern city planning and permeate the entire planning process. At the sametime, sustainable development has an inherent vagueness, leading to a greatdiversity of interpretations of the meaning of this concept. In this thesis strongsustainability and ecological modernization are used as two different interpretationsof sustainable development. Using these two interpretations, an analysis of thecurrent use of the concept of sustainability within the city planning of Malmö isperformed. The analysis shows that the interpretation of sustainable development inthe city of Malmö can be deduced to ecological modernization and thatsustainability is looked upon as one way to improve the attractiveness of the city.Investments to increase ecological and social sustainability must be legitimized asleading to a potential increase in economical sustainability (growth) and the focusof increasing the sustainability in the city has shifted from ecological aspects toeconomical aspects.

The paper investigates the role of packaging within brand management of FMCG food companies and their attitude towards packaging. This study enhances the understanding of how FMCG food companies actually work and strive to work with packaging..

During the last years, producers and consumers have become increasingly aware of food safety. Foodborne illness and foodborne injury are in best case unpleasant but they can also be fatal. HACCP (Hazard Analysis Critical Control Point) is a preventative food safety system which is aimed to guarantee production of safe food free from pathogens, foreign materials and substances with potential to cause adverse health effect. In order to succeed in developing, installing, monitoring and verifying a HACCP system, there is a mix of hurdles for the company to overcome. While larger food companies meet a difficult challenge, small and medium size enterprises often feel that the hurdles are almost impossible to manage.

Syftet med uppsatsen är att analysera och studera hur man skapar en position för Functional Food produkten i konsumentens medvetande, det vill säga undersöka vilka positioneringsstrategier svenska Functional Food produkten har, och vilka marknadsstrategier företagen har använt för att skapa önskad position i konsumentens medvetande. Genom fallstudier undersöker och analyserar vi hur företagen har lanserat och positionerat sina Functional Food produkter mot intressanta marknadssegment. Syftet med fallstudier är att exemplifiera vilka positioneringsstrategier Unilever och Skånemejerier använt sig av och under vilka förutsättningar de har lyckats nå en position med sina Functional Food produkter på den svenska marknaden. Det empiriska materialet har kompletterats med expertintervjuer. Den teoretiska referensramen utgörs av tre teoriområden, Innovation, Diffusionsprocessen samt Positionering, där vi fokuserar på skärningspunkten mellan dessa.