Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

The large-scale soy cultivation has negative consequences for the habitat of local populations because of the intensive use of pesticides and the destruction of rain forests and eco-systems. GM soya, varieties are often used. The majority of Swedish people, however, do not want GM products in their food. It will be hard in future to ensure GM free food, particularly foods that come from countries where GM crops are grown on a large scale. It is very difficult to avoid cross- contamination when both GM and non-GM crops are grown in the same area.

This paper investigates the possibilities to construct automatized portfolios based on optimizations strategies that could outperform comparable indexes. The study is based on time-series of Swedish stocks dating from 1986 to 2006. In the research four different portfolio optimization techniques were studied. These were: the Classical Markowitz Approach, Mean-Absolute-Deviation, Minimum-Regret and Conditional Value-at-Risk of which the three latter are based on generated scenarios. The behaviour of these models was studied for different choices of parameters such as backward time-horizon and targeted average return.

The study is divided into three parts ? the development of wage labour towards becoming the dominant norm in society, how this norm is challenged in a specific geographical context, and lastly a study of two unemployed individuals and their everyday activities, what and especially why certain behaviour occurs. The main purpose with the text is to study unemployed people in a specific geographical context in a overall society where wage labour is thought to be the norm. Questions that is being asked is how the unemployed individual works in a society where wage labour is the dominant activity for the day. This is connected to a study of Möllevången, a district of Malmö, where the wage labour norm can be thought of as being challenged.

The aim of this university paper was to understand how eight former clients at Staple reformatory had experienced their stay there. The clients at Staple are young people between 13-20 years old, both boys and girls.The basic questions were: What picture do the clients have of the treatment they received?What has been, from their perspective, the most important during their stay? Do the clients think the time spent at Staple has helped them? And how do they describe their change, if there was any?We gathered the information from the youngsters with qualitative interviews based on a manual divided into covering different themesWe found that the time at Staple had been very positive for all the former clients that we interviewed. They described the relations with the staff at Staple as central for their rehabilitation. The most important task for the people that work there is to set a good example for the client, and to be role models.

The pig is unique in the way that it gives birth to a large number of newborns in each litter. Because of this the sow has developed a special behaviour during suckling to ensure that not only a part of the litter gets all the milk. Milk is only available during milk letdown. The piglets have to massage the udder for a long time before letdown and the more piglets at the udder the sooner the milk comes. The sow has developed a special grunting pattern to let the piglets know when she is ready for suckling and to signal milk letdown. Our aim with this study was to investigate if sows have individual grunting patterns repeated over time. We also wanted to know if sows with a more distinct grunting pattern have better growth in their litters.

The smartphone market is growing rapidly, between Google Play and App Store more than 25 billion apps have been downloaded since 2008. Today many companies develop their own smartphone applications (apps) for their customers. We believe that many apps are developed without much consideration about the actual value it brings to the customer, and through them, value for the company. Instead they create applications with hope of keeping the company modern. Developing and implementing apps in a business is neither easy nor free and must therefore add value to the business in some way.

Bakgrund: Anorexia Nervosa och Bulimia Nervosa är de två främsta ätstörningarna enligt medicinsk praxis. För att förstå en lidande människas verklighet är det av vikt att ta del av dennes livsvärld, samt känsla av hälsa, välbefinnande och lidande. Hur en människa påverkas av sin ätstörning är individuellt, och sättet människan påverkas av sin omgivning är således olika för alla. Syfte: Studiens syfte var att belysa hur människor med ätstörning erfar sin omgivning. Metod: Studien har en kvalitativ metodansats och baseras på tre skönlitterära böcker.

In what French philosopher Gilles Deleuze labelled Control Societies, mechanisms reminiscent of censorship ? that is, restriction of information that administrators of power wish to regulate the spreading of ? are present in the concept of copyright. This kind of censorship has theadvantage of not being scrutinized by public eyes in the way that the work of institutionalized censorship agencies such as the Swedish Statens Biografbyrå was. It is not unlikely that expanded possibilities for punishing anyone who spreads copyrighted material will result in larger and larger areas that may not be accessed, as the avoiding of conflict and repressive actions will emphasize the behaviour to take detours around information that is deemed taboo and therefore suspicious and dangerous.The ACTA trade agreement is one proposed tool for such extended possibilities for punishment. This essay does not however claim that copyright and censorship are the same ? but rather that the institutional execution of power that was previously a matter of state censorship has a lot of similarities with current and prognosticated application of copyright laws by corporations.While claiming to protect the individual, the disciplinary power executed actually aims to protect the one executing it; the purpose of the power structure is to replicate itself..

Introduction: Each year 1200-1300 patients are diagnosed with head neck cancer. Treatment that involves radiotherapy can cause severe side effects for example trismus that affects quality of life.Purpose: To study health-related quality of life in patients who have undergone radiation treatment for head and neck cancer and participated in a intervention group who received training intended to prevent trismus or in a control group who received standard treatment.Method: This is a prospective study in which data is collected from 66 patients participating in a randomized study aiming to evaluate a training program to prevent trismus. Thirty three participated in the intervention group and thirty three in the control group. Both patient groups assessed health related quality of life (HRQOL) with EORTC QLQ C30 and QLQ-H&N35, at start and end of the radiation treatment, and at 3 and 6-months after completing radiation treatment.Results: There is no difference between the intervention and control groups regarding symptoms, functional status and global health, except for intake of nutritional supplements.  For both groups almost all scales measuring HRQOL deteriorated under the radiation treatment. However, 3 and 6 months after end of radiotherapy HRQOL had improved and had returned to the baseline values.

Självskadebeteende har uppmärksammats allt mer i samhällsdebatten under senare tid. Sjuksköterskan möter ofta patienter med ett självskadebeteende. Syftet med studien var att beskriva sjuksköterskans attityder till patienter med självskadebeteende. Metoden var en litteraturstudie och datamaterialet bestod av nio vetenskapliga artiklar, publicerade mellan åren 2000-2007. Det analyserade materialet bildade tre teman som visade sjuskköterskors attityder till patienter med ett självskadebeteende: Ej rätt till vård, Erbjuder vård utan hopp om förändrat beteende och Rätt till vård.Det framkom att känslor som vrede, rädsla, misslyckande och hopplöshet var kopplade till attityderna till patienter med självskadebeteende.

In this paper I have studied how feminist parents talk to their children about body and sexuality and with which intentions they speak the way they do. The aim of the study was to locate strategies applied to give children positive relations to their bodies and their sexuality. My data are constituted by answers from a questionnaire sent out to an e-mail list for feminist parents. The answers have been compiled and analyzed, mainly qualitatively by the use of discourse analysis, with support of poststructuralist theories about language, gender and heteronormativity, as well as theories about children?s sexuality.

This master thesis work was done at Saab Underwater Systems AB, a company at the cutting edge of underwater technology. Here torpedoes and other underwater vehicles are developed and manufactured. The major customers are navies of different countries, mostly the Swedish navy. The aim of this master thesis is to develop, construct and evaluate an automatic Trim System for Unmanned Underwater Vehicles. The task of the system is to change the position of the centre of mass and the vehicle?s total mass or volume.

The purpose of this essay is to find out how gender upholds in a classroom, both by students as well as the teacher. The procedure has been to observe the relationship between students and also the teachers. The observations is analysed according to theories of gender and a discussion about why gender is maintained follows. The conclusion of the result is that gender is being preserved in different ways, but also the contrary ? students and the teacher oppose it.

When driving hard and cornering on a circuit good control of a car?s roll is desired, so the car reaches steady state quickly but yet in a controlled fashion. This control is mainly given by the combination of the cars springs, shock absorbers and anti-roll bars.The aim of this report is to investigate, analyze and measure a Porsche Boxster?s turn in behaviour and roll dynamics as well as with the aid of simulation results give suggestions for improvement of the previous mentioned combination.Two different simulations were made, one based on a simpler model that was based on an evolved version of the bicycle model in Matlab and one was more advanced model in the simulation software rFactor. Measurements of the real car was made using a GPS-based measurement system.