Uppsatsens titel: Leverantörens varumärkesstrategi ? En studie om hur konsumenters beteende kan påverka en leverantörs varumärkesstrategi gällande private label och national brandsKurs: Examensarbete, Civilekonomexamen, Marknadsföring, 30hp (4FE62E)Lärosäte: Ekonomihögskolan vid Linnéuniversitetet, KalmarFörfattare: Amanda Andersson och Rebecca DanielssonHandledare: Christine TidåsenExaminator: Bertil HulténDatum: 2014-05-26Nyckelord: Private Label, National Brands, Varumärkesstrategi, Leverantör, Konsumentbeteende, Attitydslojalitet, Beteendelojalitet Bakgrund: Varumärkesutbudet på hyllorna i dagligvaruhandeln har förändrats. Denna uppsats fokuserar på hur en konsuments beteende gällande varumärkena private label och national brands ser ut. Vidare utgår uppsatsen från hur konsumentens beteende kan påverka leverantörens varumärkesstrategi gällande private label och national brands. Syfte: Examensarbetets syfte är att beskriva hur konsumenters köpbeteende och tankar kan påverka en leverantörs varumärkesstrategi gällande private label och national brands. Vidare avser uppsatsens författare generera slutsatser gällande hur leverantörer kan hantera sin varumärkesstrategi.

With this master thesis I wanted to find out whether Erik Fichtelius, an SVT employee, interview project with prime minister Göran Persson is acceptable according to the public service ideology. In order to do that I used Swedish newspaper articles to analyse the so called Fichtelius affair. I also gathered material on SVT and the public service ideology. The master thesis is based on sociologist Manuel Castells theories on mass media and television as presented in the Information Age. Castells claims that in our time different areas, such as politics and television, are melting together.

In this paper I study how the repeal of the Swedish wealth tax (1 of January 2007) has affected people´s labour supply behaviour. This particular issue is relevant because it may help us understand some of the effects of the earnings tax changes that have taken place in Sweden. Accoring to standard economic theory a repealed wealth tax is similar to an income effect for the persons who previously paid the tax. That means that they theoretically will want to consume more leisure, that is decrease their labour supply. The method I am using to test this hypothesis is a difference-in-difference approach where the treatment group consists of persons who previously paid the tax and the control group of comparable persons who did not pay the tax.

Syfte: Syftet med litteraturstudien var att söka evidens för metoder som kan stödja patienter med typ-2 diabetes till livsstilsförändringar. Metod: En litteraturstudie, som innehåller 16 kvantitativa och kvalitativa vetenskapliga artiklar, som var publicerade mellan 2000-2010. Databasen som användes var Cinahl och sökmotorn Elin@Dalarna. Sökorden som använts var: diabetes type 2, type 2 diabetes, lifestyle changes, patient education, empowerment, health behaviour och self-management. Resultat: I resultaten kom uppsatsförfattarna fram till olika kategorier som visar olika åtgärder till livsstilsförändringar.

In the faster growing pace of changes and competition in the global economy, factors promoting group effectiveness are of interest. How do components of leadershipstyle, especially transformational, team climate and selfefficacy correlate? To answer this question 3 questionnaires regarding leadershipstyle (MLQ), team climate (TCI-Short) and selfefficacy (self developed) were distributed to employees of a Swedish installation company (108 participants). Moderate positive correlations were found between climate and selfefficacy and between varying elements of leadership and selfefficacy. The leadership behaviour Contingent Reward correlated moderately with all climate dimensions and strongly with selfefficay.

The purpose of this study was to examine how girls and boys are described by social workersin psycho-social assessments in child and adolescent psychiatry. The questions at issue wereif girls and boys are described in different ways and if gender related patterns could be found.The study was both qualitative and quantitative. I used textual analysis as a method anddiscourse analysis as theory.Results: Sexes were generally described differently. Girls are depicted from how they are andhow they look and boys are described by what they do and their behaviour. The mother isdescribed as the person who is most responsible for children of both sexes.

Sjuksköterskans arbete innebär att kunna ge en bra vård till människor med olika typer av etnisk bakgrund, tro och värderingar. Ätstörning är ett tillstånd av psykisk ohälsa där den drabbade har utvecklat vad som kan likna en fobi för normal kroppsvikt. Den fysiska hälsan blir också påverkad på grund av de olika metoder som den drabbade använder för viktnedgång samt på grund av näringsnedsättning. Livskvailtet är hur en människa upplever sin tillvaro och om personen känner någon mening i sitt liv. Syftet med studien var att beskriva hur ungdomar och unga vuxna med ätstörningar upplever sin livskvalitet.

According to statistics two thirds of Swedish criminals relapse into crimes within three years (Brå, 2007). Researchers suggest a relationship between attitudes toward crime and delinquent behaviour (Andrews & Bonta, 2003), but whether these attitudes are implicit or explicit remains unclear. Therefore, the aim of this study was to measure both constructs. Using SC-IAT (Karpinski & Steinman, 2006) and constructs from the Theory of planned behavior (Ajzen, 1985), criminals (N = 51) in three different prisons in southern Sweden were tested. Analysis yielded mixed results.

Introduction: In Skaraborg, a standardized dialogue is being held since 2005 about dietand physical activity, during the 1,5- and 3-years health control at the Child Health Carecentre (CHCC). The aim of the dialogue is to prevent overweight and obesity amongchildren. Aim: The aim of this study is to examine the parents? experience of thisdialogue, and what they perceive that the dialogue has contributed with after sixmonths. Methods: Qualitative collection of data through 11 interviews heldimmediately after the dialogue, in addition to five telephone interviews conducted six toeight months after the dialogue.

The purpose of this thesis is to examine the organizational buying behaviour in the purchase of travels abroad. We have conducted a case study of two companies, one medium sized and one larger. Our empirical studies have shown that the companies? buying process is divided into two types, the process of recruit a new travel supplier and the process of a straight rebuy of a regular travel service. In the recruiting process we found that the evaluation process of the purchase is an ongoing process that contradicts estab-lished theories.

In this paper I study how the repeal of the Swedish wealth tax (1 of January 2007) has affected people´s labour supply behaviour. This particular issue is relevant because it may help us understand some of the effects of the earnings tax changes that have taken place in Sweden. Accoring to standard economic theory a repealed wealth tax is similar to an income effect for the persons who previously paid the tax. That means that they theoretically will want to consume more leisure, that is decrease their labour supply. The method I am using to test this hypothesis is a difference-in-difference approach where the treatment group consists of persons who previously paid the tax and the control group of comparable persons who did not pay the tax.

The Angola black-and-white colobus (Colobus angolensis palliatus) is a subspecies of Colobus angolensis inhabiting fragmented forests in coastal Kenya and Tanzania. C. angolensis is regarded as Least Concern in the red list of IUCN because its populations are abundant. However, the populations of C. a.

This paper deals with rights of women and their social role during the Viking Age. The method is to compare things and written material.In the written material, three cases of rape have been identified. How each of these cases where looked upon differs; legally the punishment for rape was exile. Violence against wives implied their right to divorce, whereby they were entitled to take with them a great part of the family´s capital, namely their dowry and morning gift.A husband and wife did not inherit each other but a widow could inherit from her children if they died without offspring.Women buried in boat graves indicate that they had a function or were closely involved in the cult. From two graves, the Aska Grave and the Oseberg Grave, the findings can be interpreted as indicating a change in the social behaviour.

The purpose of this study is to describe melanotic tumours and the pathogenesis of these tumours. The focus of this study is on differences between benign and malignant tumours as well as the prognosis one may expect when diagnosing this disease. The mechanisms responsible for the occurrences of the tumours are not yet fully understood. It is believed that factors such as chronic trauma, infections, medications and hormones affect the cell mechanisms in some way. Determinants of the malignancy of the tumour are not completely known.

Läroplanen är föränderlig över tid och har kunnat återspegla sin samtid samhällets rådande grundintentioner. Piaget, Dewey och Vygotskij har alla påverkat den svenska läroplanens utformning på olika sätt och skapat olika förutsättningar och svårigheter för individen och dennes utveckling. En undersökning som byggde på 15 lärares upplevelser fokuserade på huruvida den senaste läroplanen skapade problem för eleverna och hur de i så fall uttrycktes. Resultaten visade att läroplanen i sig inte var den avgörande, utan att yttre faktorer såsom media, samhällets struktur och föräldrar hade en större betydelse för hur eleverna fungerade i skolan. Flera lärare kommenterade nya fenomen som råare attityder mellan flickor, lustbarn och starkt präglad individualism vilka alla kan ses som vidare underlag för framtida forskning..