This study was a qualitative analysis of the covers of six lifestyle magazines, three addressed to women and three addressed to men. We have studied the cover photographs, the teasers and their relations. The purpose of this study was to answer the questions: According to the magazines, what are male interests and what are typical female interests? Who is the ideal man and who is the ideal woman? Is there a certain way you need to look to be able to be on a magazine cover? And how often do the magazines encourage you to consume? The study was based on thirty covers, five from each magazine. The Swedish magazines are VeckoRevyn, Amelia, Damernas Värld, King of Sweden, Café and the American version of GQ. We?ve used semiotics and rhetorical methods to analyze the material.

Hambert, M. Degree project in social work. Malmö University: Faculty of health and society, Department of social work, 2014. Equine assisted therapy is for many a yet unknown form of rehabilitation. In the current situation there is a lack of documented research on horses' involvement in rehabilitation and social work. Studies show that animals, and especially horses, can have a positive impact on human well-being, both physically and mentally.

This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

Tuberculosis is one of many infectious diseases in the world and is responsible for a large number of human deaths each year. The cause is Mycobacterium ssp included in the tuberculosis-complex, there among Mycobacterium bovis and Mycobacterium tuberculosis. Infection with M. bovis causes bovine tuberculosis in cattle which in 90 % has a pulmonary location. Humans are infected mainly by milk from infected cows but also by close contact with coughing animals or by eating raw meat.

This essay is focused on the marketing phenomenon buzz marketing. Buzz marketing is all about making the consumers to talk about your product. In the world we are living in with all the marketing messages, companies tries to find new ways to reach the consumers with their marketing message. The essay consists of 6 interviews with a low level of structure and standardisation. The material from these interviews has been analyzed with the help from the theories of buzz marketing, word of mouth, marketing communication, consumer behaviour, relationship marketing, one-to-one marketing and marketing ethics.

This essay, with the title: Among children, laser swords and lions. ? How do we approach and utilize the cultural experiences of children? is an approach to participate in a scientific discussion in the field of cultural experiences. This text is an attempt to show the importance of paying attention to, how children express themselves, and place their activities in social and cultural contexts. By doing so and approaching children and their activities with an intercultural point of view, I can use my new found knowledge and use it to stimulate their future learning progresses in different fields.

Tuberculosis is one of many infectious diseases in the world and is responsible for a large number of human deaths each year. The cause is Mycobacterium ssp included in the tuberculosis-complex, there among Mycobacterium bovis and Mycobacterium tuberculosis. Infection with M. bovis causes bovine tuberculosis in cattle which in 90 % has a pulmonary location. Humans are infected mainly by milk from infected cows but also by close contact with coughing animals or by eating raw meat.

Human-animal interaction is suggested to be a main feature within livestock production. The quality of handling, for instance, appears to be greatly depending on the attitudes and behaviour of the stock people. Various studies have been conducted on relationships between human and animals, but few have looked upon differences in human-animal interaction and attitudes between countries. Two countries often discussed in livestock production are The Netherlands and Sweden. It would be of interest to compare these two countries to find out whether (assumed) differences are reflected in the attitudes between animal handlers.

In Sweden the amount of people with obesity has increased with almost 50 % during the past 20 years and is now including 500 000 people. A larger energy intake than energy consumption is today one of the most important cause of overweight and obesity that exist in the world. This requires more knowledge about healthier eating habits combined with moderate intensive exercise, exercise that is simple, effective and amusing. A god solution is a combination of fitness training and strength training, a type of circuit training. It is distinguished by a high intensive work in short periods and with a short break.

The purpose of this master thesis is to evaluate how the current share price and market consensus affect security analysts target price and if an investor should pay any attention to it. Empirical data is primarily collected from qualitative interviews with ten security analysts but also from a quantitative e-mail survey. Our main finding is that security analysts are indeed affected by each others earnings forecasts as well as the current share price. This is not strange, it is in several aspects rational. Security analysts has often nothing to gain by standing out too much and not either by spending too much time trying to create their own opinions due to lack of time or the complexity of what is analyzed.

Computerized methods for searching pictures are becoming more common. With these it ispossible to make powerful search requests using a combination of terms and search oncomprehensive descriptions of the pictures. The descriptions can encompass various aspectsof the content and allow different interpretations and levels of detail.This essay is about how you can examine and describe the content of a picture from manypoints of view. We have tried to identify differences in searching behaviour, and studiedsome methods for indexing of pictures. Our concepts are taken from the philosophy of artand from theories about the meaning of languages.In the future perhaps libraries can make pictures and illustrations in books available to thepublic, in a sophisticated system, for the purpose of providing visual documentation forstudy, research or other kinds of exploitation..

Under de senaste åren har fetma ökat, 14% beräknas lida av fetma i dagens svenska samhälle. Många har gjort ett flertal viktminskningsförsök utan bestående resultat. Bariatrisk kirurgi är det som enligt forskning ger bäst viktminskningsresultat. Acceptance and commitment therapy (ACT) har tidigare visat sig vara effektiv i jämförelse med treatment as usual. Den här studien utforskar graden av terapeutstöd av ACT-baserad internetbehandling efter bariatrisk kirurgi vid en två-årsuppföljning.

Syfte med denna studie var att identifiera måltidssvårigheter hos patienter med sjukdomen demens, belysa relevanta omvårdnadsåtgärder och att studera betydelsen av kunskap och utbildning hos vårdpersonal. Metod: Studien genomfördes som en litteraturstudie och baserades på 13 vetenskapliga artiklar. Artiklarna hämtades på Högskolan Dalarna biblioteket med hjälp av sökmotor ELIN och i databasen CINAHL. Sökorden som användes var dement*, nursing, eating, problem*, mealtime, apraxia. Artiklarnas kvalitet och evidensgrad baserades på modifierad version av granskningsmallar enligt Willman, Stoltz, Bahtsevani (2006) och Forsberg & Wengström (2008).

Män har under lång tid inte ansetts kunna lida av ätstörningar eller kroppsuppfattningsstörningar då forskning negligerat dem. Detta har lett till att det råder brist på kunskaper om ätstörningar och kroppsuppfattningsstörningar bland män. En av de vanligaste kroppsuppfattningsstörningar bland män har visat sig vara muskeldysmorfi. Det finns begränsade kunskaper kring det och syftet med denna studie har varit att få en ökad kunskap om och beskriva vad det är samt hur det kan påverka de män som lider av problematiken. Studien är en litteraturstudie med en kvalitativ forskningsansats där både artiklar och böcker använts som underlag.

The purpose of this study is to provide a longitudinal examination, within grocery retailing, of four marketing tools and their impact on enhancing customer loyalty. The study examines whether the relationship between the four marketing tools and customer satisfaction has a positive effect on attitude and behavior loyalty. The findings from this study show that the marketing tools have not helped enhancing loyalty between 2004 and 2007. Between these years, service quality has the most affect on loyalty. Self-scanning as an effective marketing tool could be questioned, the relation in this study is not supported.