The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

The management of information is a significant competitiveness in companies. Companies stored and save information every day, and it is very common to save de information in different sources. This makes de management of information complex. To mange, monitor and analyze the information, companies can use a system called Business Intelligence. BI system is an analytical system that extracts and converts data into useful information that helps employees to make informed decisions.

This paper is part of the research programme ViSuCity, a programme with the goal of creating more sustainable urban planning through the development of better visual tools, which ultimately means better communication between various parties of public planning. The paper concerns the implementation of MCE into a 3D program for visualization. Multi criteria evaluation (MCE) is a technique that has been developed during the last 20 years. It merges GIS with AHP, forming a decision making tool for localization of, for example, new buildings.The result is an automated tool that enables advanced analysis of geographic areas.The tool has a very high potential due to the completely automated MCE and it is adapted for people without a technical background, let alone formal training in MCE. It provides great opportunities to test different scenarios, something that should be an important advantage.

The aim of this study was to describe and analyze the problems caused by students that characterize themselves as highly sensitive. The issue of high sensitivity and other categorizations are fiercely debated in the research. This empirical study was conducted in light of literature about high sensitivity, pedagogies, and interview methods. The students answered questions about what makes them categorize themselves and how they believe that the categorization affects their learning and social development. They also responded to questions about what they consider appropriate measures to improve their situation.

Med en kvalitativ ansats baserad på en semistrukturerad critical incidents-intervju och Interperative phenomenological analysis undersöktes en frågeställning om transexuellas egna upplevelser av hur deras välmående och psykiska hälsa påverkas av att de genomför utredning som syftar till en könskorrigering. Informanterna, 5 stycken totalt, varav 4 var Male-to-female och 1 Female-to-male, rapporterar både positiv och negativ påverkan från utredningstiden. Studien sammanställer de sammanhang som informanterna rapporterar har haft störst inverkan på deras välmående och psykiska hälsa, till exempel väntan, real life-test och bemötande. Ur intervjuerna framträder ett komplicerat förhållande mellan utredare och behandlare kontra den som utreds, där den professionelles agerande kan få stor betydelse för hur den utredde uppfattar att utredningen påverkar deras psykiska hälsa och välmående..

The purpose of the thesis was to analyse three action films; Collateral Damage from 2002; Clear and Present Danger from 1994; and Scarface from 1983, in order to see how Colombians are represented in these movies.The action genre comprises of different stereotypes where the hero and the villain are represented in conjunction to each other. The analysis is about the way the films content and form are used to uphold the representation of Colombians, but also the villain and the hero more generally.Critical Discourse Analysis was used, as main method, and the concepts of denotation and connotation guided the analysis. The main conclusion is that the three movies reproduced an already established collective stereotype of Latin Americans, stereotype that includes both Colombia and Colombians..

This thesis examines how power is constructed through language use in the Swedish mining policy with the legislative change proposition to enabling uranium mining. The aim is to analyze differences in how the government and municipalities formulate and justify their positions. The study adopts a qualitative case study design and applies Fairlough?s critical discourse analysis. The empirical material consists of a governmental press release and public consultation responses from municipalities.

Purpose: The primary aim of the study was to analyse and discuss how employees with a secondary nursing education describe their occupational character whilst working as well as the conditions for caring acts in a changing progress towards professionalism.Questions: What are the conditions to provide a high standard of care in this changing progress? What influence does it have on the occupational character ?Method: Critical case study and focus groupsConclusion: One of the central findings of the field study was the identification of two occupational identities; traditional and pedagogical orientated. These two occupational character traits are connected with different types of occupational competence and demands different theoretical knowledge. They also have different regards concerning the new title; social omsorgsassistent. A conclusion of the study is that a professional project of a non-specific nature is unable to stress the different levels of knowledge and competence that occupational identities have when one seeking professionalism..

This thesis deals with the question of how and to what degree Swedish history books for schools changed between the early 20th century and the 1960s. The theoretical foundation for this study is a perspective which treats historical accounts as narratives, bringing meaning and orientation to the present. According to this perspective, historical accounts may be divided into four different types of narratives, traditional, exemplary, critical and genetical. The basis for this division is how the narratives use the past to make the present understandable.The following conclusions are reached:That Swedish history books for schools have changed less, and in a moore gradual way than those dealing with general history. There is a growing use of genetical narratives at the expense of mainly exemplary ones.

The main purpose of this essay is to investigate the legal position for employers concerning protection against what employees can express about one?s employer in social media.It may regard dissatisfaction concerning employment, tort or so-called whistleblowing. The spread through social media may be comprehensive and thus cause more damage to the employer.Employees within the public sector as well as in the private are protected by the liberty of speech, which is constitutional, even the protection of sources or the right to criticize can offer some protection. This gives the employees the possibility to widely express themselves in private social media as long as it can?t be classified as a violation, which per se is very rare.However, certain differences between the both sectors will be pointed out.There are still no constitutional rights regarding social media, but a grey area has emerged concerning the legal position.

Sweden has been a member of the European Union since 1995 and the power of the organisation to make decisions has increased over the years in a rate which hasn?t been followed by an equally increase in democratization. This is partly due to the lack of participation in the decision making process and at the national level the citizens don?t possess enough channels to compensate the loss of influence. To solve this democratic dilemma, more and more countries are turning to the referendum.

Denna uppsats behandlar projektutvärderingssystem med avseende på att beskriva systemet och utforska teoretiska dimensioner i systemet som kan bidra till projektkompetens. Som referenser har Jerkedals definitioner av formativ/summativ utvärdering, Söderlunds modell för projektkompetens, CSF (Critical success factors) för projekt och PERT (Project evaluation and review technique) använts. Studiens forskningsfrågor besvarades genom en fallstudie på Projektledarbyrån AB i Falun. Data till undersökningen samlades in via kvalitiva intervjuer med tre respondenter samt granskning av slutrapporter och företagets kvalitetssystemsdokument.  Resultatet av undersökningen har genererat en bild av fallföretagets nuvarande utvärderingssystem och en teoretisk klassificering av dess beståndsdelar.

The aim of this study was to give an insight of the construction of girls in their relationships with friends and lovers in the Swedish magazine Julia. The magazine turns to girls of age nine to fourteen. The research questions were 1) What is the construction of the girls in their relationships with friends and lovers about in Julia? 2) How are girls constructed in their relationships with friends and lovers? Three issues of the magazine from the winter of 2014 were selected as material for the study. Critical discourse analysis (Fairclough, 1992, 2010) was the point of departure in the analysis.

The ambition of this essay is to examine if groups on Facebook are examples of ?slacktivism? and discuss which qualifications these groups have in order to provide a democratic conversation. The results will be discussed relative to democratic participant, information overload, interactivity and previous research. By nethnographically observing three groups and analyzing selected posts and comments with the critical discourse analysis one can see that slacktivism spreads easily by people liking and sharing posts from the groups to their friends. The particular groups that has been analyzed in this essay are committed to save Swedish traditions that they believe is threatened.

Purpose: The purpose of this thesis is to describe the change at Myndigheten and analyze its implementation to identify the employees' attitudes towards the change. The survey of attitudes is important to provide indicators of how they may affect the continued implementation of the process-oriented approach.Research methodology: This thesis is based on both quantitative and qualitative method. Surveys have been implemented on co-workers/employees and an interview has been implemented on a project participant.Theoretical framework: This thesis uses theories of organizations, organizational changes and attitudes.Conclusions: Both positive and negative attitudes are found for the employees and these attitudes are mainly weak. If Myndigheten makes interventions, it can help to minimize the negative consequences that the attitudes may lead to. By doing this the commitment for the change will increase, which is critical for the change to succeed..