Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands, recruitment, Human Resource management, theories of motivation, corporate identity, employer branding and internal marketing. The study is based on a qualitative research. Our main reason for choosing this research was to get a closer insight for the phenomen and to establish a major understanding for the subject. To get a better knowledge and to answer and fulfil our purpose we have chosen to complete eight interviews, of whom six respondents representing Service firms.

The globalization of today?s society has enabled consumers to acquire products and services from all over the world. Global organizations have the entire world as a playfield and offer products and services across markets. Regardless perception and transparency of the global market, consumers are still individuals. Consumers may have different perceptions and ideas about products, their functions and usage.

The aim of this Master?s Thesis is to study readers and authors of Harry Potter fan fiction, in order to answer the question of why they read and write fan fiction about Harry Potter, and which factors determine what kind of fan fiction stories they read. The empirical material consists of three qualitative interviews with fan fiction readers and authors, and a textual analysis of four internet forums for discussions about Harry Potter and fan fiction. The theoretical background is based on reception theory and reader-response criticism. The results show, that commitment to, and interest in, the source material is an important reason as to why the participants of the study read and write Harry Potter fan fiction.

AbstractThe employer is obliged to initiate negotiations with the union organization to which the employer is bound by a collective agreement. This applies both to decisions which imply a substantial change in workplace operations or employment conditions of the individual employee. In case law this obligation has been very extensive through all cases that have been up in the Swedish Labor court. Due to this fact the employer?s duty to negotiate has been interpreted very broadly.

Gendered reading has a history of intense debate and negotiation. In this essay I will examine how feminine and masculine reading was construed in the early 19th century through three Swedish texts that all give a didactic, moral and instructive opinion about gendered reading. They consist of an advice manual, a collection of letters and a periodical featuring an assortment of suitable reading material, all published between the years of 1808-1815 and directed to a female audience. As the male sex was generally considered the invisible, desirable norm and the female sex tended to be viewed as deviant and problematic, gendered discussions are inclined to focus on the latter. I will argue that female reading is largely construed in relation to the bourgeois marriage while the male is construed in terms of citizenship.

Title: Festivalernas Intåg ? Korröfestivalen- en bordunstämmas resa genom festivaliseringenThe Korrö festival- The establishment of a Swedish Folk Music Festival.This thesis describes how folk music festivals have been escalating during the past few and how they have influenced Swedish folk music. To reach my results I have been studying one festival in particular which is the Korrö Folk Music Festival. This event started in the mid-eighties as a small happening that attracted almost exclusively musicians that were a part of the bordooon movement. The bordoon movement gathered a couple of days in the summer at what they called the ?Korrö bordunstämma? to build instruments and play folk music.

This bachelor thesis is an exploratory investigation about the phenomenon 'Gamification', which by some definitions is about implementing game elements into non-game contexts. For example exercise services as Runkeeper and Nike Plus who both are available on android and iOS platforms. This study is mainly about the potential value of gamified systems and services for companies and its users and how such a system or service is developed. The thesis also discusses the development aspect of gamified systems in order to give the reader a more ?in depth? understanding about the phenomenon.

Domestic weekly magazines in Sweden are characterized by an emphasis on practical editorial material such as cooking recipes and knitting patterns, and also contain a comparatively large share of reader material. This makes it possible to study the readers through texts produced by themselves. The aim of this study of columns of readers' tips on domestic work is to analyze how readers embody a specific femininity centered around the woman as responsible for the home, in the sense of everyday maintenance as well as aesthetic development. The author defines this femininity as "home maker". The theoretical framework for the analysis is the sociological theory of Pierre Bourdieu, and Jonathan Potter's and Margaret Wetherell's model of interpretive repertoire is also used where modality is discussed.

The component workshop at Atlas Copco inTierp intends to reduce the costs inorder to increase their competitiveness.This thesis examines how the productionmanagement around cylinder washersshould be managed in a way that meetsthe customer needs. The customer to thecylinder washer is Atlas Copcos assemblydepartment in Tierp.The purpose of this thesis is to providean alternative way of managing theproduction. A chapter of theory is addedto give the reader an insight ofdifferent types of production managementsystems as well as the underlyingknowledge needed to get a better readingexperience. An introduction of kanbancan in theory help Atlas Copco in thedirection they strive. It should beclear how the purpose of this thesisaffects the cost for the componentworkshop and also how it relates to thecurrent production.

This study examines the theories about intervention and sovereignty in relation to the world of today, with the raising question about humanitarian intervention in a globalized society.The purpose of this paper is to examine if intervention can be justified in a sovereign state and how it can be justified. The expected outcome is that conclusion can be drawn from the specific case with United Nations intervention in Bosnia and Hercegovina, and what kind of motives they putted up to justify their intervention.Because we are still living in the era of the Westphalia system with the inherited thoughts of state sovereignty, but in conflict with the new ideas of globalization and human rights, it?s of big relevance to look at this topic closer.First of all the reader is presented to the theoretical aspects of state, sovereignty and different kinds of intervention, to become more aware of the complications surrounding the relationship between these conceptions.The method used in this study is a motive analysis with the focus on the motives told by United Nation, to be the reason for the intervention in Bosnia and Hercegovina. The empirical results are based on the reports from United Nations Security Council during the years 1991 ? 1995.The results are that the intervention in Bosnia and Hercegovina can be justified when looking at the theories in relation to the empirical result, with the FN ? charter and the fact of violation against humanitarian law and human rights.One conclusion can easily be drawn, that individual rights are playing a big role in today?s global society and are putting some pressure on the United Nation to look over the rules about humanitarian intervention..

This thesis analyzes the effects of different fertilization strategies on forest management at Holmen Skog in Umeå district. Harvesting volumes, net present values and fertilization intensity are presented for each fertilization scenario. The planning reserve (percentage area older than minimum final felling age) was also analyzed in this study.The thesis covers the analysis of five different fertilization scenarios, varying in fertilization intensity, from no fertilization at all, to fertilization at every harvesting operation (thinning or final felling). A sub-study was also carried out so the reader in detail can see how the different fertilization scenarios affect individual forest stands of different nature. The analysis has been done with the planning tool PlanWise, which is an application of the Heureka analysis and planning system.

The content of the following report is the summarized result of three students thesis at Blekinge Institute of Technology in co-operation with Water Jet Sweden AB. This report will give the reader a description of principles how to measure the abrasive mass flow in a waterjet cutting system. The work began with a visit to Water Jet Sweden AB to get a closer look at the problem. When the analysis of the problem was done the criteria were defined in the form of demands and desires. The main task of the criteria was to guide the search for the solution.

The main purpose of this master thesis is to give the reader a picture of the experience of art and of its room in the public libraries, but above all to examine the phenomenon temporary art exhibitions in public libraries in the county of Östergötland. The study is limited to a specific activity of art, namely temporary exhibitions in libraries. Geographically, the investigation is limited to the public libraries and their branch libraries in Östergötland. Time concentrates on the present situation in 2000 and 2001. Methodologies are partly observations in some libraries, partly qualitative questionnaires to all primary libraries and their affiliates in Östergötland.

This bachelor's thesis examines three books in the Harry Potter series, Harry Potter and the Philosopher's Stone, Harry Potter and the Order of the Phoenix and Harry Potter and the Deathly Hallows. The aim is to increase understanding for what Harry Potter could contribute in terms of morality in religious studies, and how the story about Harry Potter, as a popular literary phenomenon, can be helpful for this. Lawrence Kohlberg's theory of moral development is central to this essay.I have used an hermeneutic method for the analysis of the Harry Potter books. The result shows that the main character, Harry Potter, can be seen as kind of a role model when it comes to moral development. Pupils may benefit by reading this book series because it can open their eyes to life questions and moral values.

Recreation leaders on youth recreation centres is a professional category, mostly mentioned in the public conversation when it comes to taxes and youth problems. But what do they really do, what outlook do they have to their task, and finally, how are their daily lives like at work? The stories of twelve people represent the basis of this essay which itself consists of two separate studies. Six professional recreation leaders speak about their view of their own work, based on background, mission, education, ethics and position. The recreation leaders´stories reflect a worksituation with meetings of great significance andimportant standpoints.