AbstractTitel:How do established companies communicate with their existing customers? Level:C-level in the Business Administration Author:Jessica Axelsson and Trang Nguyen Thi Thu Supervisor:Per-Arne Wikström Date:2012-05 Aim:Our aim with this essay is to describe how an established company communicates with its existing customers. We want to explore which communication strategy the company applies to reach their customers. We also want to see what kind of communication the company applies to get to market more effectively and remain on the market longer. Method:The study is a qualitative case study where we have conducted a personal interview with the company president.

My work has been an investigation project with focus on reproduction, method, structure and visual representation. The goal was to investigate how a story changes through time and space as well as how graphic design can affect a story depending on the visual representation. The result is a publication, an exploration of these subjects with the help of the book Expedition Kon-Tiki. Using more or less controlled methods of selections I have created different sorts of reproductions of the expedition. Just as subjective as reality itself..

This thesis studies the relationship between book values and market values in different assets and liabilities in Swedish Large Cap companies balance sheets. The aim is to find out if the relationship, the permanent measurement bias, has changed during since Mikael Runstens doctoral thesis from 1998 called The Association between Accounting Information and Stock Prices. Although some changes in the permanent measurement bias are found, this probably is due to other aspects than the introduction of IFRS..

The aim of this thesis has been to achieve a deeper understanding of how librarians provide adult readers with individually adapted readers´ advisory in public libraries. The focus within this context, has been to find an answer to how the librarians understand what appeal factors the readers are attracted to and what kind of reading experience the readers are looking for to be able to match book and reader.To be able to find answers to our research question we conducted eight interviews with librarians working with readers´ advisory in eight different public libraries in Skåne. Our theoretical standing point for the thesis has been that of Marie L. Radford and Cathrine Sheldrick Ross. Sheldrick Ross provided theories concerning the appeal factors of books.

Vi presenterar vårt examensarbete i form av projektredogörelse med tillhörande estetisk gestaltning i form av en barnbok. Vi har genomfört kvalitativa intervjuer med fyra förskolepedagoger som arbetar aktivt med hållbar utveckling. Syftet med intervjuerna var att samla in material om deras arbetssätt gällande motivations och inspirationsarbete om hållbar utveckling. Resultatet tillsammans med litteratur och teorier presenterar vi i en barnbok. Barnbokens syfte är att motivera och inspirera barn att arbeta med hållbar utveckling..

This essay takes the three models from Allison and Zelikow book Essence of decision and applies them on the Swedish defense system. After the cold war the Swedish defense system had to undergo changes to be a more modern defense and be able to defend Sweden against threats. To also be able to cooperate with other countries in peacekeeping operations the Swedish defense had to be reorganized. The solution was to change direction from a defense system that was organized for invasion to instead be a movable defense ready for any challenge in Sweden or abroad. This reorganization will be analyzed according to the three different models..

What is creativity? Why is it important? How can you stimulate pupils to becomemore creative? These are some of the questions that are studied in this thesis.The discussion is focused on programming as the medium of creativity and theresult is a setup for a course book that teaches programming at the same time asit makes the reader more creative. The results are based on literature study aswell as observations and interviews with teachers and pupils from three differentschools in Stockholm, Sweden. The study shows that gets more important everyday as more and more jobs are replaced by computers and we live in an age ofabundance. The teachers would like the pupils to be more creative but don?tknow how achieve that at the same time as they have to teach them everythingthat they are supposed to know when the course ends..

The idea of this paper is to try to give the novel of Gerd Brantenberg, Egalias döttrar, another profundity. To take the book to another dimension, by using the theory of Judith Butler, queer, and her criticism of the Monique Wittig?s earlier theories of the subject queer. I examine how the language is used through a queer analysis by performing a closely reading. My position is that the language assumes a heterosexual norm, which is unveiled by queer.

This essay takes the three models from Allison and Zelikow book Essence of decision and applies them on the Swedish defense system. After the cold war the Swedish defense system had to undergo changes to be a more modern defense and be able to defend Sweden against threats. To also be able to cooperate with other countries in peacekeeping operations the Swedish defense had to be reorganized. The solution was to change direction from a defense system that was organized for invasion to instead be a movable defense ready for any challenge in Sweden or abroad. This reorganization will be analyzed according to the three different models..

What is creativity? Why is it important? How can you stimulate pupils to becomemore creative? These are some of the questions that are studied in this thesis.The discussion is focused on programming as the medium of creativity and theresult is a setup for a course book that teaches programming at the same time asit makes the reader more creative. The results are based on literature study aswell as observations and interviews with teachers and pupils from three differentschools in Stockholm, Sweden. The study shows that gets more important everyday as more and more jobs are replaced by computers and we live in an age ofabundance. The teachers would like the pupils to be more creative but don?tknow how achieve that at the same time as they have to teach them everythingthat they are supposed to know when the course ends..

This thesis is about how to criticize the large number of non-fiction for children which is published nowadays. I have noticed that both librarians and teachers do not know what perspective to apply with regard to this category of books. There are some good ones, but also a lot of bad ones and some really bad ones. The purpose of this essay is to search by means of criteria from history of art, history of literature ? principally history of children's literature ? and pedagogy, for prevalent attitudes towards non-fiction for children.

PURPOSE: To find out how identity creating and community utter within the Black Metal culture, to get an insight of why people are drawn to Black Metal, and what function it fills to the adherents/practicians.METHOD: Analyses of interviews done by the authors. In addition to them literature, mainly in book form, is used for theories.RESULT: We have seen that there are shared Black Metal values, despite a strong individualism within the culture. And death is important for the survival of the culture and the individuals..

Uppsatsen syftar till att lyfta fram bilderboksillustratören som konstnär och framförallt peka på Sven Nordqvists stil. Detta görs genom tre olika analyser. Först en ikonotextuell analys där text-och bildsamspelet undersöksi Nordqvists böcker.En bildanalays försöker utröna speciella stildrag i böckernas illustrationer och ytterligare en analys försöker se sambandet mellan omslag, försättsblad, titelsida och själva berättelsen..

Since the year 2005 listed companies are supposed to use international accounting standards when they set up their group accountancy. One thing that has changed with the new standards is the accounting of goodwill and long-lived intangible assets. Earlier companies were supposed to write of their goodwill during the years they had expected the extra profit to arise. According to the new regulation, an impairment test shall be done annually, as well as when there is an indication of decreased value. According to IAS 36 point 134, the company shall provide information in their accountancy about the impairment test.The aim of this study is to find out if some companies may be willing to reveal less information in their accountancy, and if there are any factors that affect this.

Syfte: Vi ämnar med uppsatsen att undersöka om det råder en skillnad i avkastning mellan portföljer indelade efter kriterier som kännetecknar värde samt tillväxtaktier. Studien genomförs specifikt på svenska marknaden och portföljernas avkastning skall utvärderas utifrån en årlig buy and hold strategi. Vi ämnar även utvärdera om något av urvalskriterierna (Price to book, Price to earnings och Dividend yield) i de polära strategierna är mer framgångsrikt än de andra under perioden 1996 till 2007 ochvilken/vilka faktorer som kan vara avgörande för framgången..