Products and services have for a long time competed with their brands. For some time now, cities have begun to compete with each other to attract visitors and other stakeholders to come to their town. It is important that the citizens feel as they are a part of the message that the city sends out in its communication.Cities are today working actively with their brands, much like regular companies, in order to create the profile and image in order to be competitive against other cities and places. Cities and places are part of a dynamic process which includes both positive and negative events. These events might have an impact on the brands, and therefore it is a necessity to be able to react on these events to make the most of positive things and deal with the negative in a way that minimizes the effects on the brand.Citybranding as a research field is quite new.

The global spread of the Internet has enabled busniesses and consumers in all industries to be better informed. Consequently, the buying process has appeared to become different from what tratditional models implies. As the buying behaviour among customers is evolving, selling companies are responding to this change. This thesis evolves around the consequences that the developing relationship between buyer and seller in business-to-business companies has led to. The topic in focus is the buzzword and phenomena "content marketing" with its marketing and selling strategy.

It is important that organizations today focus on continuous improvements in order to face the growing competition in the world. A company needs a corporate culture that supports and encourages the employees to be creative and innovative in their work. This is necessary for the company if they are striving towards continuous learning and development within their organization.The main purpose of this paper is to investigate how the culture differences between Sweden and China affect Sandvik AB. We will also study how the company manages continuous improvements and what consequences culture differences have on their work.Our paper is a single case study at Sandvik AB in Sweden and China. We have visited Sandvik in Sandviken to conduct a series of interviews with employees of different position within the company and with dissimilar work tasks.

Ever since Internet revolutionized the world, e-stores and e-commerce has grown into becoming a natural part of consumer's everyday life. Much thanks to it's facilitative and time saving characteristics. Online, consumers are provided with a huge assortment and the opportunity to shop any time they like. Yet, the absolute greatness of e-stores is the possibility to push prices below the physical store price, which seems to be most appreciated to a large extent by consumers worldwide. The fact that e-store sales in Sweden grew 14% last year verifies this.As more players step into the virtual world of e-commerce the competition gets tougher.

By using steady-state measurements for predicting emissions under a dynamic drive cycle wouldsave a lot of time and money for the exhaust aftertreatment specialists at Volvo cars. The idea forthis thesis has been to investigate if statistical regression models can be used with good accuracy.Questions included are for example if common operating variables such as engine speed, air-fuelratio etc. is sufficient to predict engine-out emissions over the engine operating range with goodaccuracy. Focus was set on the modelling of warm engine, but also the more complex engineheat-up phase was investigated since it is a great contributor to total emissions. While NOxcouldnot be measured because of malfunctioning measurement equipment, only HC, CO andtemperature at inlet of first catalytic converter has been modelled.

The interest for functional strength training in golf has grown the last decade and scientists are always trying to find training stategies to improve the biomechanical aspects of the swing. Kinematic sequence contains a proximal-to-distal sequence order towards impact, and an effective kinematic sequence in the down swing begins with a rotation in the pelvis and follows by an activation in thorax, arms and club in the respective order. The rotational torques in the proximal segments wanders through the body and to the more distal segments to create an effective energy ? and power transfer at impact. The x-factor stretch is the seperation between the rotation in the pelvis and the thorax at the top of the back swing and at the beginning of the down swing.

Dagens dynamiska situation på marknaden sätter spår på den befintliga marknadsfilosofin med fokus på kommunikationen mellan företaget och konsumenten. Den moderna teknologin och Internet har utvecklats och blivit mer tillgängliga, vilket har bidragit till att den moderna konsumenten tillbringar en stor del av sin tid på Internet. De digitala nätverken och kommu-nikationen inom dem förändrar konsumentbeteenden och attityder, främjar konsumenters självständighet samt ger kontroll över köpbesluten. De här trenderna påverkar dagens detalj-handel, där konkurrensen och kampen om kundernas lojalitet ökar. Konventionella marknads-föringsstrategier föråldras snabbt under dagens förlopp och kräver mer kreativitet och enga-gemang av företaget.

Since the nineties the words customer, effectiveness and quality have become part of everyday school life. Municipalities? makes regular customer surveys to measure both independent schools as municipal schools ' quality. A common method for customer research and background studies is that parents and students are asked to respond to simple Web-based surveys. Customer satisfaction and/or customer dissatisfaction options are presented in tabular form, based on the percentage that expresses a particular position within a query.

This study is about children that have been forced to flee to another country, due to conflict, poverty or natural disasters, without their families. They are known as unaccompanied refugee children. The aim of the study is to, by focusing on individual children's feelings and experiences of being forced to flee create greater knowledge and understanding of what is hidden behind some of the statistic of migration.To answer the aim of the study, I used the following research questions: How is a child affected by being forced to leave home and to flee to a foreign country? How does an unaccompanied refugee child perceive the exodus? How do the unaccompanied refugee children handle their situation during the flight and at arrival in Sweden?The study is based on a qualitative method and consists in semi-structured interviews with five unaccompanied refugee children aged 17 to 21. The theoretical framework is based on three theoretical concepts; refugee crisis, identity and coping.The study results show that these children are a very vulnerable group, who were forced to be exposed to several losses and traumas.

Penningtvätt är ett ämne som under de senaste åren fått mycket uppmärksamhet. Nya lagar och regleringar med målsättningen att förebygga och bekämpa penningtvätt har införts. För att uppskatta problemets storlek har ett flertal estimat beräknats med hjälp av olika metoder. I denna uppsats har vi valt att fokusera på de metoder som används för att beräkna estimat, då det finns tecken som tyder på att estimaten som beräknas sällan utsätts för kritik.Syftet med uppsatsen har varit att undersöka och jämföra tre av de idag vanligaste metoderna för att beräkna penningtvättens storlek. De vanligaste modellerna är Walkermodellen, Zdanowicz metoder för handelsbaserad penningtvätt och en två-sektor modell vilka har utgjort fokus i denna studie.

I have studied the curriculum for the compulsory Swedish school, from the curriculum from year 1962 when the Swedish grundskolan became a reality, to the curriculum from year 1994, the one in practice today. My primary interest has been what the curriculum says about bringing up the Swedish youth. My theory has been the British analyst Norman Fairclough?s Critical Language Studies. His thoughts about actual discourse, type of discourse and order of discourse has led me through out this essay.

What is a city? What do we mean when we describe something as urban? In what way should we build the city so that we can achieve a good environment for our own generation and for generations to come? These questions are constantly of interest and they are frequently discussed. It is also important to have considered these questions when working with city-planning. This essay contains a description of and reflections about the recurrent questions in today?s debate about the city and city-planning.

Workplace accidents in Sweden have in recent years increased. Companies are at the same time putting a greater emphasis on preventing accidents and inform about safety and risks. Therefore there is a need to know how to visualize this safety information. This study is based on a part of a project proposed by the industrial company AB Wahlquists Verkstäder, in which they want to visualize their safety information for new employees and existing staff, and also for temporary contractors and apprentices. The purpose of this study is to see what is required of the visualization of safety information and what guidelines that should be followed.

Comfort analyses regarding human induced vibrationsIt is not too common among civil engineers in Sweden to perform comfort analyses considering the vibrations caused by human activities. In addition, the Swedish standards lack requirements to be used for comfort analyses in design of floor-systems. The demand for large spans in combination with slender slabs, is today a reason to investigate the floor-system constructions, in order to prevent disturbing vibrations and oscillations.The purpose of this thesis is to create a guide for how a comfort analysis, considering vibrations, should be implemented. Göran Svedenbjörk who is an expert in structural dynamics has been interviewed where he presents his latest project Värtaterminalen and answers some questions about vibrations due to human activities.Floor-systems, consisting of concrete slabs supported by steel or concrete beams, have been investigated with simulations in the finite element program Abaqus. In the simulations, the influence of various factors on the natural frequency of floor-systems and the acceleration level caused by dynamic loads, is studied.

The purpose of this paper is to study how the wooded hay meadow of the forest district of northeastern Scania is preserved today, and what local history it has, to thereby achieve a better understanding of the dynamics of the landscape and the complex of problems involved in keeping a historical element of the cultural landscape alive. To accomplish this, literature concerning the subject has been studied, experts have been consulted and an example, the old farm Sporrakulla in Östra Göinge municipality, has been studied. The paper states that the wooded hay meadow constitutes an important part of the history of northeastern Scania, where it provided leaf fodder and hay for the farmers keeping cattle. Today, however, only a few wooded hay meadows remain. One of these is the studied example at Sporrakulla, where juridical protection like Natura 2000 and financial support of maintenance like miljöersättningar make sure that the wooded hay meadow will remain.