The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign.To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport.Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign.

Jämtkraft AB which is a power production company in Sweden has bought two newhydro power units to their station in Hissmofors. The two new generators are using aconcept with sliding stator feet to handle the thermal expansion.The concept with sliding stator feet on hydro electric generators has not beenworking satisfactory on many hydro power stations in Sweden and has caused a lot ofcosts due to long downtimes.The new station in Hissmofors is very important for Jämtkraft AB, and therefore theywant to know how to make sure that the sliding stator feet are working as theyshould. According to theories and a simplified model of the generator the stator feetdisplacement should be around 1 -1,6 mm.The generators are delivered with a surveillance system that will measure thedisplacement of the sliding stator feet. The signal from the system isn?t accessible forJämtkraft AB but it will alarm when the sliding stator feet are malfunctioning.To secure the function of the sliding feet a logger for the surveillance system or adifferent measurement system must be used; if both systems are used Jämtkraft cansecure the function of the surveillance system..

Denna undersökning syftar till att undersöka nationella skillnader i moralutveckling och innehåll i moraliskt resonemang. Studien omfattar 445 svenska och 148 amerikanska ungdomar i åldern 14-19 år. De svenska fpp är hämtade från högstadium och gymnasium i Stockholmsområdet, och de amerikanska från två katolska privatskolor i New York. Dessa tog del av ett moralfrågeformulär av Gibbs (Gibbs & Widaman, 1982; Socio-moral Reflection Measure; SRM) som är en reviderad version av Kohlbergs intervjumetod för bedömning av en individs moralutveckling och kvalitativa, moraliska synsätt i frågor rörande moral. Vid analysen förelåg inga nationella skillnader i moralutvecklingsnivå.

Socialt stöd bidrar till mindre risk för yrkesrelaterad utbrändhet. Var tredje lärare uppvisar inom sina första arbetsår symptom på utbrändhet. Syftet med föreliggande studie var att undersöka samband mellan socialt stöd och utbrändhet hos grundskolelärare. Totalt deltog 71 respondenter i Stockholm via enkäter. Socialt stöd mättes via Berlin Social Support Scale och utbrändhet mättes med Shirom Melamed Burnout Measure.

Föräldrar kan ha olika typer av uppfostringsstil gentemot sina barn: auktoritär, auktoritativ och släpphänt. Den auktoritativa föräldrastilen har enligt tidigare forskning visat sig påverka sannolikheten för hög empati hos barnen. Syftet med denna studie var att undersöka betydelsen av olika föräldrastilar för individens empatiska förmåga. En enkätstudie utfördes med en kombination av ett mätinstrument för föräldrastilar, Parental Styles Dimensions Questionnaire (PSDQ) samt en för empati, A Questionnaire Measure of Emotional Empathy (QMEE). Deltagarna var 191 gymnasiestudenter från tre olika skolor i Mellansverige.

This thesis aims to investigate if there are any differences in the value relevance of yearly earnings announcements before (2000-2004) and after (2005-2009) IFRS were implemented for listed companies in the European Union. To assess the value relevance of earnings, an earnings response coefficient (ERC) is estimated using a linear OLS-regression model. The regression model uses accounting earnings per share as the explaining variable, with the corresponding return starting from (but not including) the previous year's earnings announcement date, ending at (and including) the current earnings announcement date, as the dependent variable. This study finds that there is no statistically significant difference between the estimated ERCs for the two periods. Although no statistically significant difference is found, data shows that the R2-values, which measure the explanatory power of the regressions, are higher for the period before IFRS.

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

Formal writing is an essential part of teaching Swedish and is fundamental for higher education and professional career. The aim of my essay is to research what didactic methods Swedish teachers utilizes in upper secondary school to improve students' abilities to write formal texts. I will also examine students? project papers in an attempt to measure the extent of formal word choice.  In the presentation of the literature I decided to use, for example, Per Olov Svedner?s perspective on writing as a process, Siv Strömquist?s manuals for essay writing and various literature regarding linguistic correctness and essay layout. Interviews with three upper secondary school teachers reveals that active feedback is a basis for students development regarding formal writing in both school and professional career.

This thesis concerns partial discharges in stator windings and the possibility of analyzing data using statistical methods. Partial discharges, or PD, are a physical phenomenon in which discharges occur locally due to large electric fields. PD can occur in or adjacent to the insulation of stator windings and causes breakdown of the insulating materials. PD measurement can provide an idea of how widespread the PD activity is. A technique to measure and analyze PD that has become very popular over the last few decades is phase resolved PD patterns.

Sense of coherence amongst employees with reduced work-capacity at Samhall.Sanela Jakupovic TrostekScientific essay in public health, 15 hp, Academy of Health and promoting Working Life, University of GävleThe aim of this study was to examine how employees at Samhall who has reduced work-capacity experienced their sense of coherence (SOC). The study includes gender, age and civil status in the analysis. The study includes 34 respondents which are divided as 20 men and 14 women. To measure SOC a quantitative method with a 29 standardized questionnaire was used.It was found that the employees felt, in general, low SOC, which means more difficult adaptation to their life situation. Noteworthy is that 70 % of the men in this study showed low SOC compared to 35,7 % of the women.One conclusion that can be drawn is that within Samhall, it showed that women had a higher SOC mean value than men which means they are more equipped to handle, understand and find meaning in their work life. Keywords: Antonovsky, Samhall, disability, work-capacity, sense of coherence (SOC).

Denna undersökning syftar till att undersöka nationella skillnader i moralutveckling och innehåll i moraliskt resonemang. Studien omfattar 445 svenska och 148 amerikanska ungdomar i åldern 14-19 år. De svenska fpp är hämtade från högstadium och gymnasium i Stockholmsområdet, och de amerikanska från två katolska privatskolor i New York. Dessa tog del av ett moralfrågeformulär av Gibbs (Gibbs & Widaman, 1982; Socio-moral Reflection Measure; SRM) som är en reviderad version av Kohlbergs intervjumetod för bedömning av en individs moralutveckling och kvalitativa, moraliska synsätt i frågor rörande moral. Vid analysen förelåg inga nationella skillnader i moralutvecklingsnivå.

Denna undersökning syftar till att undersöka nationella skillnader i moralutveckling och innehåll i moraliskt resonemang. Studien omfattar 445 svenska och 148 amerikanska ungdomar i åldern 14-19 år. De svenska fpp är hämtade från högstadium och gymnasium i Stockholmsområdet, och de amerikanska från två katolska privatskolor i New York. Dessa tog del av ett moralfrågeformulär av Gibbs (Gibbs & Widaman, 1982; Socio-moral Reflection Measure; SRM) som är en reviderad version av Kohlbergs intervjumetod för bedömning av en individs moralutveckling och kvalitativa, moraliska synsätt i frågor rörande moral. Vid analysen förelåg inga nationella skillnader i moralutvecklingsnivå.

Socialt stöd bidrar till mindre risk för yrkesrelaterad utbrändhet. Var tredje lärare uppvisar inom sina första arbetsår symptom på utbrändhet. Syftet med föreliggande studie var att undersöka samband mellan socialt stöd och utbrändhet hos grundskolelärare. Totalt deltog 71 respondenter i Stockholm via enkäter. Socialt stöd mättes via Berlin Social Support Scale och utbrändhet mättes med Shirom Melamed Burnout Measure.

Grassland is a great part of Swedish agriculture and there is a demand of what the grassland yield is in practice. To be able to control the economic of the milkproduction it is important for the farmer to know how big quantities of pasture there is to use during the year.The work is based on interviews of 22 farmers from southern part of Sweden. Their area of grassland fluctuate between 16 up to 360 hectares. The questionnaire content 32 questions.The most common way to weight the green plant material is to drive over a scale, and to measure the dry extract with your own gauge. It takes in average two minutes toweight one load of green plant material.

This thesis was written with the aim of studyingthe volksdeutsche minority in Danish Sleswick-Holsatia (dan.?Sønderjylland?). The author has been using theories from Robert Dahl (amongother prominent political scientists) regarding minority activities in amajority society to measure inclusion of this minority. The thesis is a casestudy on a macro-political level. The result of this study was that thevolksdeutsche minority is indeed well integrated in the contemporary Danishsociety albeit with a strong German identity.