This Master Thesis covers the concept of Green Cars. The background to the research area is the high and rapidly growing number of cars, which together with other factors ad to the pollution of the environment. Under the Kyoto agreement the signing members agreed to lower the emissions of green house gases, further on the EU has a 3-pillar strategy on carbon dioxide and cars. Included in the EU strategy is a voluntary commitment from the car industry to reduce carbon dioxide emissions from new cars. The easiest way of lowering the emissions is by using alternative fuels and engines.

Metso Paper in Karlstad is acquiring Kvaerner Pulping and Kvaerner Kamfab, also located in Karlstad. Following this acquisition, there are going to be changes in the organizational structure and some employees might even loose their jobs. There are guidelines from the European Union how to handle situations like this, the purpose of these are to protect the employees. There are also Swedish laws that regulate the protection of the employees when a company is acquired, who is going to keep their job and who is to be made redundant.The transaction between the companies is large why they need an approval from the European Union. The European Union has certain demands for the approval.

Computers together with Internet have been growing enormously, during the last decade and the area of information technology has been growing in the same speed. As long as the surrounding environment evolves, the business models must within the IT-area, keep the same pace. So, how do business corporations handle this change to attract customers? How do the dominant business models look like? In many cases, they are apparently much the same. But what differences can we see and what areas can be improved? We have showed that the IT area isn?t just one, it consist of several segments.

SammanfattningSyfte och frågeställningar: Syftet med undersökningen var att ta ett första steg mot att skapa ett testbatteri, som objektivt kan mäta fotbollspelares tekniska prestationsförmåga med boll, samt konstruera en rad övningar som innefattar viktiga fotbolls-specifika tekniker och testa dessa övningars reliabilitet genom ?test-retest?. Syftet med studien var också att göra en jämförelse i prestation mellan varje spelares dominanta och icke-dominanta fot, från tillslagsövningar där båda fötterna används.  Metod: Tolv herrjuniorer (16-19 år) och sju damjuniorer (15-17 år) på elitnivå genomförde ett testbatteri bestående av totalt 21 övningar för mätning av de fotbollsspecifika teknikerna nick, mottagning, driva med boll samt tillslag. Åtta av männen (16-19 år) återgenomförde testbatteriet för utvärdering av testbatteriets reliabilitet.

This study is about Skrädderiverkstan, a small tailoring company in Gothenburg. The study examines how this company can create a stronger brand for themselves in Gothenburg and how they can attract more customers but still keep the regulare ones.A survey was handed out and answered by the companys customers to see how they perceive the company and their tailoring services. This study showed that the customers are very happy with the company but some customers are not satisfied. The conclusion is that the company must take care of these dissatisfied customers and listen to their arguments since dissatisfied customers can create a badwill but mouth-to-mouth. A few of the recommendations made is to make the waiting area more pleasurable for customers and making it easier for the customers to find the tailoring company..

The essay explores nationalism in the curriculum of the swedish school from 1878 to 1994. The text has been undertaken an analysis in three levels of discourse based on Norman Faircloughs critical language analysis. The first level is the text, the second is types of discourses and the third is order of discourse.The nationalism in the curriculum has been related to three nationalistic types of discourses, derived from earlier studies on Swedish nationalism. They are conservative nationalism, ?folkhemsnationalism? and contemporary nationalism.

This report explains how different communication tools can be used in a company?s intranet. It gives a short description of the different parts in an intranet and their field of application, and what communication means. It?s only the communication tools that the company uses that we are illuminating in this report.

The essay explores nationalism in the curriculum of the swedish school from 1878 to 1994. The text has been undertaken an analysis in three levels of discourse based on Norman Faircloughs critical language analysis. The first level is the text, the second is types of discourses and the third is order of discourse.The nationalism in the curriculum has been related to three nationalistic types of discourses, derived from earlier studies on Swedish nationalism. They are conservative nationalism, ?folkhemsnationalism? and contemporary nationalism.

Computers together with Internet have been growing enormously, during the last decade and the area of information technology has been growing in the same speed. As long as the surrounding environment evolves, the business models must within the IT-area, keep the same pace. So, how do business corporations handle this change to attract customers? How do the dominant business models look like? In many cases, they are apparently much the same. But what differences can we see and what areas can be improved? We have showed that the IT area isn?t just one, it consist of several segments.

Companies spend huge amounts on communicating their brand through marketing. Many of these contact areas where the consumer comes in contact with the brand is con-trolled by the company. The brand image is also affected from outside the company. It can be from users, media, blogs etc.Burberry is an example of a company that got in trouble with their brand image after hooligans where associated with their products. If a company with a brand with a strong image is associated whith consumers that are not compatible with the target group the company wants, there is a risk of a negative affect on the brand image.Our purpose is to investigate and describe the phenomenom when a company brandimage is affected by being associated whith consumers not compatable whith, by the company, intended target group.We have chosen a qualitative research where we use a multiple case study.

This report explains how different communication tools can be used in a company?s intranet. It gives a short description of the different parts in an intranet and their field of application, and what communication means. It?s only the communication tools that the company uses that we are illuminating in this report.

Syftet med vår undersökning är att övergripande synliggöra den dominanta roll ett barn kan ha eller få i en grupp. Vi valde att observera i två olika klasser i de lägre åldrarna på en F-6 skola. För att få syn på den dominanta rollens egenskaper så använde vi oss av bland annat videoinspelning. Videoinspelningen gav oss material som kom så nära den naturliga miljön i gruppen som möjligt. Först när vi började observera såg vi inte några av de egenskaper som vi trodde karaktäriserade den dominanta rollen.

Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

In this essay a social perspective on the mind is explored and argued for. The essay moves from a discussion of a social collective foundation for the individual mind to a discussion ofthe main alternative ways of describing the shared social world, namely an action-centred perspective and a power-centred perspective. It is shown that these two perspectives are combinable. A combination of the two perspectives is therefore recommended for a more balanced way of describing the shared social world. In this essay it is argued for that the individuals? mind and her identity is dependent on the surrounding community.

In this study the reliability of dominance profiles as a method of establishing a person's learning style was tested. Eight students at Malmö Academy of Music tried three different ways to learn a short melody at the piano. In this way, their preferred way of learning things (either visual, auditive or kinestetic) was established. Five of the students did best when they used a visual cue to learn a melody, and the remaining three did best when auditive cues were used. All but one of the students had the worst result in the kinestetic trial.