AbstractTitle: Is it easy to make the right decision? An essay about how the profiled senior level schools communicate with their future pupils and their parents. (Lätt att göra rätt val? En uppsats om den profilerade högstadieskolans kommunikation med blivande elever och deras föräldrar.)Author: Erika CassmanAim: My hypothesis is that parental influence is higher when the students are going to a detached school than when the students are going to a school with a profiled program because in the profiled program they are going to study a course that they love and is chosen by themselves. The aim of this essay is therefore to find out if this thesis is right or wrong.

Aqeri has since the past year a new profile with name and logotype, which has createda need for an updated visual product identity. The company is a leading developer,producer and distributer of IT products suitable for extreme environments in industry,defense and vehicles. This new profile with the different segments has together with aproduct identity from two companies resulted in that they have no clear designidentity on their products. From this background the aim of this research is todetermine how a development of a design identity is done to implement it to Aqeri.The design identity can be defined as a product?s identity visualized through its formor appearance which defines what the product is.

In this essay I have looked more closely at different means of grinding wood prior to the mass production and total dominance of the sandpaper in recent times as there is virtually no information to be found about this. I have also done a few replicas of how early sandpapers might have looked and as a part of creating these replicas I have also tested diffrent types of early glues. The conclusion of it all is that all the alternative grinding materials tested workd virtually as well as modern sandpaper, with some reservations. And the replicas, although rough, worked mostly well despite being constructed with simplicity in mind. This indicates that an artisan could easily construct sandpapers if he so wished..

AbstractThis paper is based on a research conducted in a medium sized company, situated in Sweden, with the intent to study possible connections regarding views of gender and the existing sex segregation within the company. How is gender constructed, and does it exist representational ideas of the sexes, that leads to restrictions for men and women to be working within different areas of the company? Why are there such few women working within the company? Through five interviews with employees within the company, three women and two men, I found answers to these questions. My thesis and the specific questions were categorized into three different themes. The first theme aims to understand the interviewees? discussions of gender and labour.

AbstractTitle: Change of communication strategy when the compulsory nation membership falls (Byte av kommunikationsstrategi när nationsobligatoriet faller)Number of pages: 51 (58 including enclosures)Author: Elin RantakokkoTutor: Peder Hård af SegerstadCourse: Media and Communication Studies 30 hpPeriod: Spring of 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: This essay will result in some guidelines how the nations in Uppsala can act if the law according the compulsory membership in the student union and the student nations change. This essay focuses on how the nations can communicate to keep their members.Material/method: I have done seven interviews with persons that work in three different nations and the head of the Curators convent (the collaboration center between the nations), I have read articles from the largest newspapers and web pages. I have also read the Commission of Inquiry's recommendation according abolishing the law regarding the compulsory nation and student union membership. I have created two scenarios based on the material, according to Peter Schwartz advises.Main results: These scenarios show that the student nations have to become better at communicating with their new members and their already existing members.Keywords: Scenario planning, marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change..

Today, the tourism sector is the fastest growing industry in the world and also includes one of the foremost for instance in the number of work and added tax. The sector entails a lot of positive factors but also negative consequences, such as overexploitation and wear on natural areas. However, even the visitor industry contributes to smaller localities boost by creating new jobs where depopulation occurs. This study focuses on the town Kisa in Kinda Municipality. The purpose of the study is to highlight the importance of tourism for migration to a town and to show the importance of developing sustainable destinations.In the results of this study it emerges that more job opportunities are requested by respondents for increasing Kisas attractiveness.

The purpose of this study is to examine a preschool's work to counteract traditional gender roles, which strategies are used and how norms about gender roles are produced and treated. The study also examines whether the preschool has an intersectional perspective in it's gender work, which analyzes how they relate to other categories such as ethnicity, race, class, age and sexuality in their work. I have been observing and conducting four interviews with teachers at a preschool with a gender profile. In my analysis I have used Foucault's theories about discourse and power. The results show that the informants had a high awareness of gender and that the main strategies used were: an individual perspective, seeing the individual and not the sex, and a gender-neutral strategy, removing everything that is gendered, for example, in language and environment.

The main aims of this study is from a gender perspective identify possible reasons why so many men compared to women visited the European football Championship in Poland/Ukraine 2012. The study also aims to classify European Championship visitors from their primary purpose with the trip.To be able to answer the study's purpose and issues, it is important that we get an understanding of the phenomenon so that we can clearly express an opinion on this phenomena. This meant that we chose to use qualitative methods designed to give a deeper insight into what is being investigated. We made use of both deep, email and telephone interviews with our respondents. The six respondents are evenly distributed between the sexes.

Schyman?s legs in Let?s Dance as a communication strategy- a case study of ?Feministiskt initiativ? in the election campaign 2010.(Schymans ben i Let?s Dance som kommunikationsstrategi, en fallstudie om Feministiskt initiativ i valkampanjen 2010).Author: Joanna Morell, Tutor: Ann-Marie Morhed2009 was the first time where Swedish political parties were entitled to have TV- commercials, another sign of political communication taking one step closer to the strategic marketing communication. A type of communication that also is expensive.The Swedish political party Feministiskt initiativ (Fi) have existed since 2005 and is not yet a part of the Swedish parliament. They have not been entitled to the economic support that is given to Swedish parties with more than 2,5 percent of the votes in the last two elections. As a result Fi is completely dependent on economic contributions.

Abstract Uppsatsen behandlar ämnena organiatorisk förändring samt varumärkesladding. Även identitet, profil och image diskuteras. I arbetet har vi använt oss av Lindex som fallföretag. Omladdning av ett varumärke blir aktuellt när märkets brand equity stagnerat eller när företag önskar förändra de värden som är kopplade till varumärket. Detta tillsammans med en organisatorisk förändring har varit aktuellt i vårt fallföretag Lindex.

Denna studie handlar om ungdomars fysiska självkänsla och baserar sig på en grupp ungdomar med åldrarna 16-18 år. Syftet är att ta reda på om den fysiska självkänslan skiljer sig ur ett genusperspektiv, om det finns en signifikant skillnad. För att undersöka ungdomarnas fysiska självkänsla används en bearbetad enkät av Raustorp (2006) som kallas Sådan är jag! (Bilaga 2). Den ursprungliga enkätens namn är Children and Youth-Physical Self-Perception Profile (CY-PSPP) som utvecklats av Fox och Corbins Physical Self-perception Profile. Enkäten delades ut till 100 elever på ett praktiskt gymnasium i Skåne.

This essay studied how six girls experienced their reading development during their college education in male-dominated profession programs. The issues assumed were how they experience their literature reading and literature education and what happened with their interest in reading. The theoretical frame included researchers Säljö, Rosenblatt, Gun Malmgren, Olin-Scheller, Ulfgaard and Molloy.The study showed that most of the girls felt their reading had worsened but not because of their male classmates but because of school. They had a lot of homework and participated in so many different school projects which would be completed that there was no time to reading for pleasure. The girls did not like the teachers? literate sample and did not like the methods used in learning literature.

A piezoelectric injector was modeled, in this Master Thesis Project which was carried out at Scania CV AB in Södertälje, in GT-Fuel. GT-Fuel is simulation program from Gamma Technology.The simulation model for the piezo injector was divided into a hydro-mechanical system and an electrical system (Piezoelectric element). First the hydro-mechanic model was duplicated from Advance Continuous Simulation Language model (ACSL). The simulation results were then compared to the ACSL, to verify that the hydro-mechanical system was modeled correctly. The simulation results for the electrical model were also compared with a Simulink model.

Spectacular buildings and categorized districts are becoming more common elements in cities. In many cases, they are the result of city branding, which means choosing a city image and dealing with it like a brand to profile and compete against other cities. This essay study what impact on and roll in urban planning the trend might have. The first part relies on literary studies and describes what has been written about city branding. The globalization, the experience economy, urban management, urbanization and the theory of the creative class are pointed out as driving forces of the popularity and the spread of city branding.

Syftet med denna uppsats är att undersöka den första månadens rapportering kring försvinnandet av Madeleine McCann och på så sätt få en bild av vilka faktorer som skapade ett så stort publikt och medialt intresse för just detta fall. För att kunna svara på detta ställs tre övergripande frågor ? vilka aspekter lyfter medierna fram i rapporteringen, hur bidrar dramaturgisk bearbetning till att forma rapporteringen samt vilken betydelse får huvudaktörer i rapporteringen.Undersökningen görs genom en kvalitativ analys av återkommande teman i rapporteringen. Denna kompletteras med en kvantitativ innehållsanalys för att få fram statistik på hur mycket utrymme visa aspekter får samt vilka benämningar som görs vid porträtteringen av Madeleine McCann.Det undersökta materialet består av artiklar från tidsperioden 5 maj 2007 till och med den 7 juni 2007 i Aftonbladet, Expressen och Dagens Nyheter.De teoretiska ramverk uppsatsen utgår ifrån är teorier om socialkonstruktivism, nyhetsvärde, medielogik och narrativ berättande.Resultatet visade att den främsta faktorn till att fallet uppmärksammades är genom den personifiering som gjordes av Madeleine McCann och hennes föräldrar. Personifieringen leder till att rapporteringen kan konstrueras till en nyhetsberättelse.