Today there is something called clutter. Marketers are trying to communicate so many messages to consumers that it makes it difficult for consumers to take in the different market messages that exist.In this paper the authors study how marketers can reach out with a message in today's clutter. They are doing a case study of a marketing campaign which tried to solve the communication problems that clutter is causing. The goal of this campaign was to create a snackis, a Swedish word for a current topic, to reach out with their message. The campaign attracted attention from the media.

Studiens syfte har varit att undersöka upplevelsen och betydelsen av att få en ADHD-diagnos hos unga kvinnor. Studien har haft en kvalitativ ansats och består av intervjuer med tre kvinnor i åldrarna 24 till 30 år som alla har fått sin diagnos efter tjugo års ålder. Utskrifterna från dessa intervjuer har meningskoncentrerats och har analyserats utifrån känsla av sammanhang, diagnossociologiska tankeströmningar och medikaliseringsbegreppet. De två forskningsfrågor som studien har ämnat besvara har varit dels hur de intervjuade kvinnorna har upplevt att få en ADHD-diagnos och dels vilken betydelse ADHD-diagnosen har haft för de intervjuade kvinnorna. Resultatet visar att kvinnorna i studien upplevde det som mestadels positivt att få en ADHD-diagnos och att diagnosen har ökat deras känsla av sammanhang avseende framför allt begriplighet och hanterbarhet men även avseende meningsfullhet.

Through interviews, a questionnaire survey and an in­depth analysis of the Swedish magazines Veckorevyn and Magazine Café has a number of parameters been made visible. It was difficult to obtain an unambiguous result when the journal's target audience is crucial for the cover design. Nevertheless, we can generally say that the transparent varnish of covers, PMS colors and enclosing the journal in plastic do not increase the attention value, as this occurs in many magazines. Due to today's tough competition among journals, we believe that they will need to niche themselves much harder to survive. We also believe that the new, big trend is that more covers will become more plain and stylistically pure, with one big communicating image and fewer coverlines, as many covers were designed during the 1940s..

This thesis investigates three different surface modifications, and the route to design and synthesize them. The thesis is therefore divided into three sub- projects. (i.) Design and synthesis of a peptide which secondary structure could be controlled by a negatively charged surface. (ii.) Design and synthesis of a cyclic peptide, that would self-organize prior to surface interaction, using the type I anti-freeze protein of a winter flounder as template. (iii.) The use of solid-phase synthesis to make the synthesis of SAM-molecules easier..

Scientific research shows that humans regain their strength when they are spending time in nature. Ulrich, Kaplan & Kaplan, among others, has shown in their research that nature can reduce stress and decrease the after effects of stress. Lund University Hospital, USiL, is a big working place and has a large number of patients. To be a patient often means that you lose control of your daily life which could cause stress. For the personnel high workload can be a stress factor.

I Sverige är förekomsten av barn med ADHD (Attention-Deficit/Hyperactivity Disorder) i skolåldern ca 5 %, diagnosen är sex gånger vanligare hos pojkar än hos flickor. Huvudsymtomen består av uppmärksamhetsstörningar, impulsivitet och överaktivitet. Denna studie handlar om hur mammor till barn med diagnosen upplever sin vardag. Hur de ser på diagnosticeringen och bemötandet från sin omgivning. Studien bygger på intervjuer med fyra mammor som alla har söner med diagnosen ADHD som delar med sig av sina upplevelser av att vara förälder till ett barn med ett neuropsykiatriskt funktionshinder (NPF).Nyckelord:ADHD, diagnos, barn, föräldrar, upplevelse, stigmatisering.

Archbishop KG Hammar has attracted attention for his liberal position in theology. His view on the role of language and communication is central in several books and articles he has published as leader of the Church of Sweden. One of his main theses is the fact that meaning is created in the encounter between text and reader. He often reiterates: God is relation. This non-traditional dynamic stance has a broad impact not only on theology.

This is a qualitative study made to find out individuals experience of life in the residential Kronoparken in Karlstad. The study is a part of a municipality supported project aiming to find points of improvement and work for the area's development. This study is a first step to hear in what way the residents themselves describe their neighborhood and their lives. A total of thirteen people participated in focus groups with semi-structured interviews as data collection and the study was based on an availability sample which in this case meant that citizens of the residential Kronoparken were asked to participate. Data were analyzed through thematic analysis and in the analysis three themes appeared that summed up what the participants talk about and emphasized most: a divided area, anticipation and valuation as well as a comfortable and healthy every day living.

The aim of this study was to investigate how maternity and child care was carried out at Regional Hospital in Morogoro, Tanzania as well as how it was perceived by mothers and children. The study was conducted with a qualitative method through observation and interviews. The results of the study showed that the staff knew what they were doing and how they should treat their patients and that they helped them without thinking about preventive measures. The study concluded that people wanted to seek the care provided at the hospital and some people stated that they had confidence in the staff. The people that came to the hospital sought care for various diseases and conditions and they all got medical attention of some sort.

The study aims to illustrate how women victims of male violence in intimate relationships are treated during the legal process and with professional perspective describe what women?s experiences considered to be in the legal process. The study also aims to draw attention to the interventions for abused women during the legal process.The results are based on interviews with professionals in the justice system, and on observations in the courtroom. Overall our results show that abused women are in need of a great quantity of help and support before, during and after the negotiation. The legal process is very stressful for the women.

The text is about behaviour and appearance of boys and girls in the classroom in a gender perspective. How are the boys and girls placed in the classroom, and does this affect them in any way? How boys and girls are called on to speak. Is the teacher fare in the allocation of speech? There are a lot of differences between the genders, boys and girls are placed in a special way.

In this essay we try to find explanations as to why Denmark went to war, to-gether with the United States and other nations, against Iraq. We have exam-ined several factors which we believe to be the most important for Denmark`s decision to go to war. In particular, we have looked at Prime Minister Anders Fogh Rasmussen and his belief system, Denmark`s recent domestic policies especially the immigrations policies, relevant parts of Denmark`s past foreign policies and Denmark`s role within international organizations like UN, NATO and EU. Throughout the essay our attention is focused on Rasmussen as a main actor in forming and pushing through Denmark`s policies..

Statistik visar att fem procent av alla sjukskrivna i Sverige är lärare. Sjukskrivningar orsakade av den arbetsrelaterade ohälsan har under senare år alltmer även kommit att förknippas med psykosociala faktorer. Syftet med studien är tvådelat. Vi ville för det första undersöka hur grundskollärare anser att den psykosociala arbetsmiljön påverkar deras hälsa. För det andra ville vi undersöka om lärarna anser att lärarutbildningen har bidragit till deras förmåga att hantera den psykosociala arbetsmiljön eller om hälsofrämjande insatser behövs.

The aim of this study is to make clear the conception ?Sustainable Urban Development? through an investigation dealing with how the sustainable goals are attained in today?s Swedish urban planning. And also try to clarify where and why sustainable development is failing or lacking. Besides that I have investigated how actors take position towards urban sustainability. The essay is based on a literature study about sustainable urban development and it?s changes through the time and place.

This essay recognizes and criticizes a commonly held assumption that Corporate Social Responsibility (CSR) functions as a ?savings account of trust? between corporations and consumers. Based on five focus group interviews, the authors discuss how corporations that engage in society can sometimes raise and sometimes destroy the trust of potential consumers. One of our main findings is that CSR seems to raise the expectations among consumers. We then compare this phenomenon with the classical theory of the disconfirmation paradigm.