Consumer generated advertising is a new phenomenon in the landscape of communication. Tools such as the Internet enable the consumer to create and spread messages for brands without the permission or control of the brand owner. We carried out a quantitative experiment to investigate the effects of how companies choose to handle these activities as well as how expectations of these consumer generated ads differ from traditional advertising. The findings show that strong brands may benefit from these activities if handled the right way and the brand owner adapts it?s reaction to the content of the ad.

The aim of this Master's thesis is to analyze the relation between the discursive formation and the optical formation in the public library-apparatus. An ongoing individualization process in the library field and in society at large is used as a backdrop in the analysis. Discourse analysis is used as a method to explore the main Swedish library periodicals Biblioteksbladet, Bibliotek i Samhälle and DIK-forum. All issues from the years 1999 and 2009 have been used as material. The main analytical instruments applied in the analysis of this material are Michel Foucault's terms dispositive, apparatus and diagram.

AbstractI have chosen to make a study of the learning of reading and writing, as well as other learning difficulties that may occur, in this research.My choice of subject is based on the realizations I made during my time as a student teacher; that each teacher has his/her own way of teaching reading and writing. Sometimes, however, learning difficulties occur, and this insight caught my attention. It made me think about the underlaying reasons and how we, as teachers, can bring attention to these difficulties. With these questions in mind, I recorded my observations based on a series of interviews and literary studies in an attempt to answer my questions. The resulting research emphasizes how important the actions from the teachers are, as well the importance of having variety in your lesson plan.

This essay contents a theme-centred study of Elsa Grave?s poetry. It presents an all-pervading featured doom-theme and illuminates three motifs and attitudes through which the theme is featured. The presentation includes analyses that bear in mind the double perspectives within Grave?s poems ? the subjective and the universal, where also an omnipresent political attitude is represented.

In the media richness of everyday life, the encounter with information graphics ishappening on a daily basis, whether we are aware or not. With the development andeasy access of technologies, new ways to create and display information graphics hasemerged. Among them, the animated information graphics, which in the few pastyears appears to have increased in popularity on video sharing websites such asVimeo and Youtube. In the genre of animated information graphics, there seems to bean inherent diversity regarding the design characteristics. In this study we exploredliterature and research on information graphics and related subjects.

This study was about disability organisations opinion concerning ICF: s importance in their work to receive the same recognition and human rights for their members as citizens. The aim has been to elucidate disability organisations awareness about and use/non use of ICF and to increase the understanding of ICF: s importance for recognition and redistribution. Three different methods have been used: literature study, questionnaire survey, both on counties' (27) - and national (26) level and interviews (5) on national level. There is also a distinct difference between the disability organisations that represents people with visible impairments, who don?t think that ICF is so useful and they that represent people with invisible impairments, who thinks that ICF is a useful tool.

The purpose of my study was to determine whether there are any differences between the language that men use and the one that women use in a context that has not yet been studied. With the results of previous studies from other areas in mind I tried to ascertain if the stereotypes that exist about language and gender may also be transmitted to the comedy stage. I compared two stand-up comedians with opposite sex in a clip from a Swedish television show. The comparison was based on their body language, the use of nouns and verbs and on the length of their words. I used a combination of a qualitative and a quantitative method.

The field of coping has become more developed during the past decades but there is still a lot to be discovered and discussed. Theories of developmental psychology describe the possibility to map a general developmental structure of how the human mind expands. The aim of this study is to contribute to further research in whether there is a reason why we cope the way we do in relation to age. The questions answered in this study was, what coping two girls, whom lived during the Holocaust, used and how the coping found, were possible to interpret from theories of developmental psychology. In order to answer the questions asked a method called Template Analysis Style and three different theories have been applied.

This paper aims to explore the reception in Sweden of the work and ideas of neuroscientist Antonio R Damasio, expressed in his four published books. The material used is mainly articled and reviews published in Sweden between 1995 and 2011 regarding Damasio?s books. To analyze the reception, paradigm theories by Kuhn, and Bourdieu?s ideas regarding field, habitus and capital has been used.

Amyotrophic lateral sclerosis is a progressive neurological disease which causes a slow degeneration of the body. Living with this disease means being exposed to severe strain and every day could bring new losses. Amyotrophic lateral sclerosis does not cause any harm to the intellect, the mind remains unaffected. The aim of this study was to achieve an understanding, and to shed light on the nature of positive life experiences of people living with amyotrophic lateral sclerosis. This literature study is based on detailed examination of three person's narrations taken from their autobiography and biographies.

Bakgrund: Till år 2020 ska antalet exportmogna svenska destinationer ha mer än fördubblats. Detta enligt projektet Nationell strategi som bland andra aktörerna Visit Sweden, Svensk Turism och Swedavia igår i. Visit Swedens roll i projektet är att marknadsföra Sverige till målgrupper utomlands.Syfte: Syftet med denna uppsats är att undersöka hur Visit Sweden arbetar för att marknadsföra Sverige och dess destinationer till sina utvalda målgrupper internationellt.Frågeställning:Hur arbetar Visit Sweden för att attrahera utvalda målgrupper?Vilken kommunikation finns med målgrupperna?Hur arbetar Visit Sweden för att stärka Sveriges image hos resenärerna?Metod: I denna uppsats har kvalitativa metoder använts med djupintervjuer och litteraturstudier för att ge författarna en bredare och djupare bild av ämnet för att kunna svara på frågeställningarna. Intervjuer gjordes med representanter från Visit Sweden och Svenska Institutet.Teori: De teorier som utgör uppsatsens teoretiska referensram berör image, integrerad marknadskommunikation, positionering, differentiering samt platsmarknadsföring.Slutsats: Visit Sweden definierar sina målgrupper utifrån analyser för att kunna rikta marknadsföringen till rätt målgrupp.

This study is concerned with the region of Öresund and the aspects of work commuting in particular. The purpose is to investigate attitudes and opinions towards the region among work commuters and then apply them to various theories relevant for the questioning, such as globalization, regionalization, ethnicity, nationalism, culture and identity. To investigate the attitudes towards the region we have done a number of interviews with commuters, using qualitative and semi-structured questions. The analysis is divided into three different parts; In Body and in Mind, Us and Them, the Future; and consists of a discussion of our informants? answers related to the theoretical aspects of the earlier mentioned theories.

The aim of this study is to investigate the discourses of widening recruitment to higher education in some political documents from the 21st century. The scientific method applied is critical discourse analysis as developed by Norman Fairclough. This implies the analyses of the actual texts, the social practice as well as the discursive practice, i.e. the conditions under which the texts are produced, distributed and consumed.The major results include four discourses: a post-modern discourse, a neoliberal economic discourse, a political discourse of multi-culturalism and a modern discourse with its roots in the 20th century?s discussions about social imbalance in recruitment to higher education.

Syftet med arbetet har varit att undersöka varför en så udda teknik som skånsk knyppling fortfarande utövas. Efter en historisk tillbakablick har en rad intervjuer gett svar på vilka som idag knypplar, vilken åldersgrupp det är, varför man börjar knyppla, varför man fortsätter och vilken tillfredsställelse knypplingen ger. Förutsättningar som behandlas är knypplingens status, dess nätverk samt Hemslöjdens och museernas betydelse.En viktig del behandlar hur lärandet går till när denna kunskap överförs. Det gäller både den tysta kunskap som sitter i kroppen men också det logiska tänkande som krävs för att förstå hur en spets är uppbyggd. Utövare har upptäckt att tekniken ställer höga krav på både kroppen och intellektet..

The field of coping has become more developed during the past decades but there is still a lot to be discovered and discussed. Theories of developmental psychology describe the possibility to map a general developmental structure of how the human mind expands. The aim of this study is to contribute to further research in whether there is a reason why we cope the way we do in relation to age. The questions answered in this study was, what coping two girls, whom lived during the Holocaust, used and how the coping found, were possible to interpret from theories of developmental psychology. In order to answer the questions asked a method called Template Analysis Style and three different theories have been applied.