The purpose of this thesis is to describe the marketing channels Gen Y is exposed to, uses and is influenced by. The thesis also seeks to comment on whether there are other factors, in addition to the marketing channels described, which influence Gen Y in their consumption choices. In addition, we intend to develop knowledge about whether the generalizations of Gen Y have any bearing, or if they are only assumptions with no support. From the empirical results, we have seen a consensus among the respondents concerning which properties they want commercials to hold, but they differ in their opinions regarding which marketing channels the commercials should be distributed through. Overall, the respondents want the commercials to be entertaining, relevant to their interests, and they want to be able to choose themselves whet­her to take part of them or not..

In this qualitative thesis I have studied the process of street-naming in Budapest. I have done this primarily through examining legislative and street name records in Budapest in order to define a distinctive use of history. In an attempt to concretise public opinion, I designed and distributed a succinct questionnaire and used newspaper articles to create a clear view of the political milieu. Furthermore, I have utilised a typological method to summarise the use of history and elucidate the results. I came to the conclusion that a moral and, to some extent, ideological use of history is dominating the street-naming situation in contemporary Budapest.

I denna uppsats har DiCoT (Distributed Cognition for Teamwork) tillämpats i ett tjänstedesignprojekt med syftet att ta fram en webbaserad kursdatabas på ett universitet. Uppsatsen består av tillämpningen av DiCoT i projektet, där datainsamlingen bestod av intervjuer med berörda intressenter. Detta resulterade i en nulägesanalys av tjänstens utformning. Utifrån visualiseringarna av DiCoT:s tre modeller (fysiska rummet, informationsflödet och nyckelartefakter) gavs förslag på hur kursdatabasen kan presentera information. Resultaten återkopplades med intressenter ur projektgruppen.

Många av dagens fredsfrämjande insatser genomförs i insatsområden som åtminstone vid en första anblick tycks vara av litet geopolitiskt eller ekonomiskt intresse för de intervenerande staterna. För svenskt vidkommande motiveras ibland Sveriges engagemang i exempelvis Afghanistan med att den terrorism och drogproduktion som härrör därifrån hotar och påverkar även människor i Sverige. Ytterligare en möjlig motivering har att göra med spridningsrisken; för att minska risken för spridning av en konflikt utanför det ursprungliga konfliktområdet intervenerar utomstående stater. Men vilken bild av den svenska statens motiv för att engagera Försvarsmakten i fredsfrämjande internationella insatser målas upp i riksdagsdebatten? Är argumenteringen rationell och visar de motiv som förs fram att Sverige faktiskt gynnas av att delta, eller grundar sig viljan att hjälpa till i att den svenska staten anser sig vara moraliskt förpliktigad att ingripa, om förmågan finns, då mänskliga rättigheter kränks? Föreliggande uppsats syftar till att klarlägga hur de två största, blockpolitiskt åtskilda riksdagspartierna motiverade besluten att deltaga i de internationella insatserna i Afghanistan och Libyen.

Vårt mål är att förhöja deltagarnas upplevelse i levande rollspel (även kallat lajv). Idag finns det inga möjligheter att visualisera övernaturliga förmågor. I den här rapporten visar vi ett exempel på hur detta kan realiseras med hjälp av teknik. Vi har inriktat oss på att simulera alvers övernaturliga hörsel. Levande rollspel är mycket känsligt för störningar från ?världen utanför?, exempelvis modern teknik och språk.

Today, Ericsson Microwave Systems (EMW) uses non-graphical user interfaces in some of their Ada95 applications. EMW wishes to develope a more easy-to-use and platform independent graphical user interface (GUI) for their applications. To meet these requirements EMW has chosen to evaluate Java in GUI development with Ada95. To make it possible for the Java GUI to communicate with the Ada95 application, some kind of standardized interface is required. CORBA is a specification of such an interface.

The internet has fundamentally changed the way people communicate. With all the information that we are sharing over the internet, and the ways which companies want to use our information, the importance of keeping our private information secure has increased. This thesis aims to discover what attitudes internet users have against privacy on the internet, and what ? if anything ? they are doing to protect their personal privacy.We distributed an online survey to internet users in the Stockholm area, and conducted three interviews with persons in our target population. The results of these studies show that people in general are very aware of privacy concerns on the internet, but that their attitudes toward how important personal privacy on the internet is, differ somewhat..

The study deals with three questions concerning attitudes to singing: When does the joy of singing with girls and boys change to a feeling of ?I can not sing?? What is it that affects them? Are there any differences between girls and boys attitudes to singing?A questionnaire with 12 questions about singing was distributed to 5 girls and 5 boys in (Swedish) grade 1, 4 and 8. It turned out that the girls in the study ?play with singing? together or by themselves, while the boys are satisfied singing in school on music lessons. Because of this, the singing interest for boys gets lower and lower between 10 and 14 years.

Investor Relations is a function used by companies to compete for capital by creating relations with investors. It is a young function, earlier practiced by the same people who had responsible for exercising the Public Relations.Investor Relations has evolved a great deal lately but there are still no concrete theories behind the function. The aim though is clear and there are literature explaining how to practice the different parts. The most research within Investor Relations uses the theory of Relationship Marketing. Lately the two authors Hägg and Preiholt have started to examine what they call Financial Marketing since Investor Relations is about relations between actors on financial markets primarily.In this paper, we examine the aspect of information in Investor Relations.

Denna studie undersöker bemanningsanställdas integration inom lagerverksamhet. Tyngdpunkten ligger på att öka kunskapen kring vilka faktorer som påverkar hur bemanningsanställda integreras i tjänsteköpande företag samt fördjupa förståelsen för vilka möjligheter dessa företag har att öka integrationen på ett kostnadseffektivt sätt. Studien närmar sig problemområdet genom att undersöka hur bemanningsanställda inom lagersektorn upplever de faktorer som påverkat integrationen samt deras åsikter om dessa faktorer. Studiens teoretiska referensram baseras på teorier kring organisering, HRM samt sociala och legala begränsningar. Det empiriska materialet baseras på kvalitativa intervjuer.

Evaluation of machinery costs is necessary for selecting appropriate farm machinery. Timeliness cost due to untimely operations is an important component of machinery costs. Timeliness costs can be high for crop sprayers, since pesticide application must be carried out within a short time interval. This Master thesis investigated the timeliness cost and the probability of a suitable workday for spraying. Timeliness factors were estimated for four different crops (oats, spring wheat, winter wheat and barley) using historical weed trial data.

The objective with this project was to design a new lifting aid connected to toilet chair.A questionnaire distributed at three homes for aged people indicated that there was an interest in a mechatronic lifting device.Since existing products have limited tilting functionality, the new design was chosen to introduce lifting by motorised tilting of the sitting platform. The mechanical construction was analyzed based on a maximum load caused by a person with weight 160 kg. Two linear actuators were used to control the tilting/lifting of the sit ?place, making standing-up easer.Finally, 28 persons tested the new lifting device and gave their impressions. Many appreciated the safe, stable lifting speed.

During 2009-2010 Sweden participated in an international military operation whose intention, according to the Swedish news media, was to fight Somali pirates. The purpose of this thesis is to study various decisions and documents behind the Swedish efforts, both military and foreign aid, regarding the matter of Somali pirates during the years 2009-2010 and analyze the results using an interpretation of the security-development-nexus-theory. The method used is text analysis based on the hermeneutic idea of understanding and interpretation.The thesis studies the international resolutions and national decisions that lead to the military operations in the Gulf of Aden and also the international strategies and national approaches regarding Sweden's assistance in the development of Somalia. The theoretical section contains an interpretation of the vast security-development-nexus-theory. The concepts of security and development are first presented separately and then collectively in terms of military security, societal security, economic security, regime security and human security.

A budget consists of figures showing how much a particular activity has access to during a given year. With a balanced scorecard, these figures and guidelines can be converted in to more easily understandable non-financial instructions for the employees. One of the most significant differences between the budget and the scorecard is that the budget focuses on short-term results while the scorecard focuses on long-term visions and goals. With a long-term thinking the leaders can  set more long-term goals and also make more well-planned investments which increases the possibility for the organization to evolve and become better in the long term. By combining the two instruments a good balance between short and long term perspectives can be achieved, which creates a more effective steeringIn the 1990s, many of the municipalities introduced needs budget, one of them was Gothenburgs municipality.

After the mandatory rules for clearing was removed in 1994, the clearing area has increased in Sweden. After the storms Gudrun and Per, the areas became planted with new plants, mainly spruce, but also other tree species. Storm areas are now being invaded by naturally rejuvenated birch in the tilling tracks. Since the birch often is initially growing faster than the spruce it is inhibiting the growth and is also damaging the spruce. The purpose of this thesis is to study the new brush saw with chain and compare it with the conventional clearing saw, mainly in terms of performance and ergonomics. The results show that the new brush saw with chain is very good in almost all clearing operations compared to the conventional clearing saw.