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1017 Uppsatser om Discursive turn - Sida 33 av 68

GRÖN MARKNADSFÖRING ?KONKURRENSFÖRDELAR VID ARBETE MED GRÖNA PRODUKTER OCH GRÖN MARKNADSFÖRING : En studie ur företagets perspektiv

The purpose of this study is to examine how textile companies are using "green arguments" in their marketing strategy and how these arguments affect the competitiveness on the market for each of the six companies.The survey that was conducted is based on qualitative interviews with managers responsible for environmental issues in the field of marketing. The purpose of the survey was to examine how companies are using ?green arguments" in order to create competitive advantages. We have chosen to limit the study to the textile industry with the study being carried out in six different companies. The two main theories that make up most of the theoretical framework are Porters five forces and the marketing mix.The survey showed that companies today are using green arguments in their marketing strategy to gain competitive advantages, but only to a certain extent.

Betydelse av laborativ matematik i dagens skola

The goal of this study is to gain knowledge and understanding of how a teacher can apply mathematics with assistance from practical mathematics. Students? point of view on mathematics within practical mathematic lessons will also be examined. Four teachers from preschool to third grade in primary school were interviewed. 30 students from grades one to three were also surveyed. The study shows that teachers see a major benefit when practical mathematics is used in the theoretical teachings of mathematics.

Crash Boom Bang : En kvalitativ studie om estetik och användarvänlighet vid produktion av en extremsportares webb

?Between normal and abnormal? is a qualitative literature study about adults with Aspergers syndrom. The study aims to understand how a person with Asperger syndrome understand himself. The study is built around two issues. These are; how does a person with Aspergers syndrom describe himself and how does the diagnos influence the self-image.

Diagnos av stiktion i reglerventiler för prediktivt underhåll

This master thesis reviews advances in detection and diagnosis of static friction (stiction) in control valves. Control valves suffering from stiction results in oscillating control loops which in turn decreases both the process stability and reliability. Perstorp AB sees a necessity to automatically detect stiction in valves before the effects of the malfunctioning valves have become too severe. This thesis presents an introduction to maintenance, control loops and how stiction in valves can affect performance of control loops.A selection of methods presented in the literature are introduced and examined using normal operating data from the site in Perstorp. Common for all selected methods is their intuitive ideas and that they are based on normal operating data and minimum amount of process knowledge.

Att skapa ett enhetligt användargränssnitt : Användargränssnitt baserat på personametoden som koncept istället för empiri

Man's life has changed in many ways since technology made it?s entry for public at large. In response to this change the science of human-machine interaction was invented. It has in turn evolved into human-computer interaction. With this science the focus is on the customization of the system for the actual person who will use it.The thesis has been implemented in a telecom company's development department.

För en attraktiv centrumhandel i tillväxt: En kvantitativ studie om vad som skapar attraktiv centrumhandel i en tätort.

There is a change happening in the Swedish market of commerce. Studies indicate that the trend of the last decades; that external shopping centres are more attractive than centres of commerce, is about to turn. It is predicted that the centre of commerce will be the most attractive in the future.No matter how the market will develop, it is important for merchants to take account of their customers by understanding their behaviour and preferences concerning what constitute an attractive marketplace. A marketplace is attractive in terms of the characteristics that creates its offer, these characteristics are called "determinants of attractiveness." This paper is based on a field study of 200 consumers in Norrtälje regarding why they are choosing to shop in the centre of Norrtälje. The purpose is to answer the question "What creates an attractive centre of commerce " in terms of a) the determinants of attractiveness and b) each determinants' influence on customer satisfaction.

Det regionala partnerskapet - ett verktyg för Skåne att samverka?

Because of a more globalised world the national states have been forced to make structural changes at both national, regional and local level to cope with different challenges. The regional community has become an important area which has resulted in a policy of more self governing, both for the regional and the local level.The aim of the thesis is to study the relation between regional and local level in the partnerships organisation. To fulfil the aim of the thesis, a case study of Region Skåne is used. The analyse is based on expressions such as cooperation, conflict, power and influence.The result of the thesis confirms that the opinion between the regional and the local level is very different. The representatives from Region Skåne experience the cooperation as quite good because it creates an opportunity for discussions and a possibility to learn from the other actors which in turn creates a qualification in the exchange of knowledge.

Surfplattan som pedagogiskt hjälpmedel

This bachelor thesis is based on interviews with staff from three Egyptian NGOs in Cairo during the spring of 2013. The study examines how three Egyptian NGOs discuss the woman?s situation within the Islamic legal discourse in the contemporary Egypt. The empiric material was analysed through a theoretical framework of gender in Islam, and a discussion of the concept of human rights laws in a local context.The respondents emphasize the societies gender stereotypes as obstacles in the discussion regarding women?s rights.

Diktatursmittan anfaller! : En språkteoretisk undersökning av kommunismdebatten 2004/2005

Hösten 2004 sändes i SVTs Uppdrag granskning ett reportage med rubriken "Lars Ohlys syn på demokrati". Därefter blossade en massmedial debatt upp, den så kallade kommunismdebatten. Både från partikamrater och andra politiker framfördes krav på att Lars Ohly skulle sluta kalla sig kommunist och året därpå gav han med sig. Men vad avsåg man i debatten egentligen med ordet kommunism? Min hypotes är att det rådde en semantisk konflikt i debatten, det vill säga en kamp om betydelsen hos ordet kommunism/kommunist.I den här uppsatsen visar jag, genom att undersöka nyhetsartiklar och ledare ur svensk dagspress, att min hypotes stämmer.

Större möjligheter än intresse : Medborgarkultur och deliberativ diskurs på svenska socialpolitiska hemsidor

Engelsk titel: Greater opportunities than interests : Civic culture and deliberative discourse on Swedish NGO websitesThis is a critical and normative study, which examines a selection of Swedish NGO websites as potential forums for civic culture and deliberative discourse in the public sphere. Sociocultural, political and sociological and media and communication theories are combined.The work is made within a Habermasian tradition, but the importance of a hermeneutic methodology is stressed, along with the sociocultural perspective to reach an understanding of why citizens engage in politics. In contrast to much of the earlier research concerning deliberative discourses on the Internet, a more informal understanding of how people discuss politics is stressed.The questions are: What kind of civic role do the websites discursive dimensions address? What kind of civic identity do the users address in the websites resource dimensions?The empirical results are both discouraging and encouraging for advocates who put their trust in the Internet as a potential civic tool, in these times when neoliberal models of citiziens are prioritizing citizens as consumers, thus neglecting citizens as political actors. The study reveals that the websites show good results in general, regarding the civic roles and identities of the websites as both discourse and resource for the users.

En bättre värld genom faith? : En studie om hur organisationen DIAN Interfidei arbetar för att skapa fredliga relationer i Indonesien

En bättre värld genom faith? En studie om hur organisationen DIAN Interfidei arbetar för att skapa fredliga relationer i Indonesien [A better world through faith? A study about how the organization DIAN Interfidei works to pursue peaceful relations in Indonesia]. The aim of this study has been to analyze how an Indonesian NGO called DIAN Interfidei works with peacebuilding through faith in order to bring harmony between the various ethnic and religious groups of people that inhabits the nation. Through interviews and the study of Interfideis own source-material could their methods and problems be explored, and later on related to contemporary research in the field of conflict-resolution and peace-making. The conclusions that could be drawn from this study is that Interfidei primarily targets two specific groups (teachers of religion in schools and future religious leaders) in their programmes, because these groups in turn have the potential to affect several people in their own work.

?Jag har inte tid? : En kvalitativ studie om föräldrapars förhandlingar vid vård av sjukt barn

The purpose of this paper is to create an understanding of the negotiation process behind the decision of who will stay at home with a sick child and to develop the knowledge of the mechanisms considered to affect the negotiation process, in particular, the mechanisms likely to contribute to an uneven use of care leave. In the study six interviews were conducted with three sets of parents. These interviews were then analysed with Janet Finch?s (1989) definition of negotiation of family responsibilities. The study finds that the negotiation on care leave is a result of the negotiation of the shared view of reality.

?Att inte vara ensam?: Tonårsflickors vägledning i fyra moderna ungdomsromaner ? en textanalys.

The aim of this Master?s thesis is to examine if the realistic youth novels of today can provide support and inspiration for its readers with the purpose of dealing with own difficulties. I have examined four Swedish novels from 2006 and studied in what way and from whom the young fictive women get advice and support. In the background section of the essay I have made studies of how it is to be a young woman in modern society. It also covers a historical perspective of the modern youth novel and presents studies based upon reading and reader-response theory of young people.

Varumärkesbyggande genom Sponsring : Risker och Möjligheter med Co-Branding

The essay deals with the subject about branding and the communicative process that entails between businesses and consumers. The purpose of this paper is to increase understanding of the opportunities and risks of brand building through sponsorship and Co-Branding. This descriptive analysis is made by highlighting the partnership between two strong brands in the Swedish market, Åbro & AIK, and how internal and external associations related to their impact on brand equity. The study has led to the conclusion that the sponsorship should be seen as synonymous with Co-branding, ie. a synergy between two or more brands.

Entreprenörskap och tillväxt : En studie om externa faktorers påverkan på tillväxt

In today?s Sweden there is great belief in entrepreneurship and the benefits it can bring to the country. The Swedish government has taken note of this growing enthusiasm and realized the contribution it can make to facilitate national growth. Successful efforts have been made in Sweden to support entrepreneurship and innovation, which has resulted in a relative ease for individuals to start their own businesses.The number of companies started today is higher than ever and there are signs of a common faith in growth among new entrepreneurs. Unfortunately only a small fraction of these new businesses succeed in growing big.

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