The purpose of this thesis is to investigate whether the reading promotion project called ?A book?s all sides?, together with the activities of the book-event, can stimulate young people?s reading. The research questions are: How do the project leaders plan and organize activities for the book-event? How do the young people respond to the activities at the book-event? Do the young people get interested in the book which is presented at the book-event? Which connections between Vygotskij?s theory and the activities can be found in the book-event? The theoretical approach is based on Lev Vygotskij?s socio-cultural theory. To answer my research questions I have implemented four qualitative interviews and two interviews with the adult activity leaders and observed a book-event in the classroom.

Genom den rådande utvecklingen inom svensk rundvirkeförsörjning, som går mot större och färre produktionsanläggningar, blir medeltransportavståndet allt längre. Detta ökar behovet av järnvägstransporter av virke och förändrar därmed de andelar som bil- och järnvägstransporter utgör av den totala virkesförsörjningen. Ytterligare påverkan på transportval åstadkoms av varierande järnvägsnät och industriplacering i förhållande till detta. Syftet med denna studie var att utveckla en simuleringsmodell för att kartlägga effekterna av systemkonfiguration och omvärldsfaktorer på leveransprecision, lagernivåer och ledtider i massavedsförsörjning. Metoden som användes var objektorienterad händelsestyrd simulering i kombination med linjärprogrammering. Styrningslogiken som användes baserades på systemstatus och tog beslut om allokering av transportresurser genom justerad schemaläggning av tåg, anpassningar i biltransporternas totala kapacitet samt omstyrning av flöden mellan industrier. Två system användes, baserade på järnvägens struktur för norra respektive södra Sverige.

Problem statement: In what ways do companies work strategically with event marketing?To answer the problem statement, the following research questions help us gain the necessary understandings:What role does event marketing play in a company?s marketing mix?What are the deciding factors that make companies select certain events?What objectives do companies have with event marketing?How do companies evaluate their event marketing?Purpose: Through analyzing multiple case studies of event users and event organizers, this essay attempts to gain an understanding of how companies work strategically with event marketing as a promotional tool.Method: Primary data collection was compiled through a series of six interviews of both event users and event organizers. This qualitative data has contributed towards the formulation of six case studies that outline the research findings. In addition to interviews, secondary data was compiled through literature, scientific articles, and internet-based materials.Conclusion: The findings of this paper show that event marketing is an integrated promotional tool that is used to further strengthen a company?s comprehensive marketing mix.

Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place marketing. Within this study five representatives were interviewed with semi-structured interviews.The results show that the representatives describe Vätternrundan as a positive event which mostly generates positive effects for the city itself and for the people living and working there. The effects consist of the events ability to create awareness of the place, the possibility to extend the tourism season and several social effects like solidarity and interaction.The result also shows that Vätternrundan is a well-known brand and because of this it can be used as an advantage in place marketing.

Titel Got Event vs. Stockholm Globe Arena, en studie om Got Event i nationella mediesammanhang.Författare Markus Danielsson, Jakob PerssonKurs Examensarbete i Medie- och kommunikationsvetenskap, 15 hp. Institutionen för journalistik och masskommunikation vid Göteborg universitet.Termin Höstterminen 2008Handledare Magnus FredrikssonExaminator Ingela WadbringSidantal 37 sidor exklusive bilagaSyfte Syftet med vår studie är att undersöka hur stor uppmärksamhet Got Event och Stockholm Globe Arena får i medier på det nationella planet, och i vilka sammanhang medierna väljer att fokusera på bolagen.Metod Kvantitativ innehållsanalys av nyhetsartiklar, samt en kvalitativ textanalys enligt Altheides etnografiska ECA- modell som använts för att ge en mer djupare beskrivning av en uppmärksammad händelse.Material 179 nyhetsartiklar om Got Event, samt 18 nyhetsartiklar om Stockholm Globe Arena ur tidningsdatabasen presstext.Huvudresultat Resultatet visar att Got Event har en hög publicitet i jämförelse med Stockholm Globe Arena både i nationell och regional press. Den publicitet som Got event får på ett nationellt plan kan dock ses som väldigt svagförhållandevis till den lokala pressen i Göteborg och samma gäller för Stockholm Globe Arena.Den händelse kring bolaget som har fått störst medial uppmärksamhet på det nationella planet är negativ för Got Event då publiciteten har behandlat läktarolyckan på deras fotbollsarena Valhalla IP..

Value-at-Risk (VaR) is among financial institutions a commonly used tool for measuring market risk. Several methods to calculate VaR exists and different implementations often results in different VaR forecasts. An interesting implementation is historical simulation, and the purpose of this thesis is to examine whether historical simulation with dynamic volatility updating is useful as a model to calculate VaR and how this differs in regard to type of asset or instrument. To carry out the investigation six different models are implemented, which then are tested for statistical accuracy through Christoffersens test. We find that incorporation of volatility updating into the historical simulation method in many cases improves the model.

Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

Simulation of different systems can be done using a graphical model description of the system based on block diagrams. The simulation software Matlab/Simulink offers a lot of possibilities to describe a huge number of systems, which can be linear as well as nonlinear. The simulation using Matlab/Simulink is done by integration based on different kinds of numerical methods.When nonlinear Simulink-models are simulated, it is often interesting to apply a Kalman filter to handle the noise that may occur within the process as well as corrupting the measurement. However, application of such a filter leads to an extensive time-consumption despite using fast computers. The reason is that the existing Matlab functions are not constructed for time optimal evaluation.

A numerical simulation case involving space plasma and the evolution of instabilities that generates very fast electrons, i.e. approximately at half of the speed of light, is used as a test bed for scientific visualisation techniques. A visualisation system was developed to provide interactive real-time animation and visualisation of the simulation results. The work focuses on two themes and the integration of them. The first theme is the storage and management of the large data sets produced.

The purpose of this thesis is to examine Skogsstyrelsens event Skogens Dag as an information channel by looking at information use and information behaviour during the communication process of the event. This is done by examining the aims of Skogsstyrelsens information distribution during the event in relation to its outcomes. The evaluation is focused on long term effects on the target group and it is restricted to Skogens Dag in Borås 2005. The question this thesis intends to answer is: How does the event Skogens Dag function as a tool for information distribution? The theoretical background gives an account of the communication process as well as the relevant aspects of marketing, social marketing, campaigns and public relations, as these are communication attempts that can use an event as a medium.

Report of diploma work conducted at the Swedish Radiation Safety Authority (SSM) as part of the bachelors program in Nuclear Engineering at Uppsala University.All nuclear power plants in Sweden are obliged to report any deficiency in their barriers or the defense in depth in obedience to SSM?s regulations concerning safety in nuclear facilities. In addition, there is an international system for reporting such events. The purpose of this thesis is to study the Swedish report system and to analyze the differences between Swedish and international event reporting.In the Swedish system, SSM?s regulations are effectuated by means of event reports classified as category 1-3, designed individually at each Swedish facility.

Heat and power stations are often in need of optimizations. A simulation model is a tool for findingways to optimize the plant. The scope of this diploma work is to develop a simulation model ofBoiler 5 at Mälarenergi AB. Boiler 5 is a circulated fluidized bed boiler that was taken into service inyear 2001. Among the included parts in the boiler are cyclone, convection part andINTREX-chambers.

Simulations of simulink models using Kalman filters are often very time-consuming. This problem depends mainly on the fact that the Kalman correction has to be performed at each sample instance through the whole simulation. The goal for this thesis work is to reduce that time-consumption for the filtering part (the integration partis treated in a complementary report) of a simulation. Furthermore a Matlab routine to perform parameter tuning and finally a graphical user interface is developed.The filtering part of the simulation in this thesis is based on an Extended Kalman Filter (EKF). The time optimization of this filter considers searching for the possibility to replace the today?s existing Matlab functions that is used to perform the filtering calculations.

The purpose of this thesis has been to explore the topic of business simulation from a theoretical foundation in social constructivism and theories concerning leadership as the management of meaning. The most important findings are that business simulation can be used for strategical leadership by management to create a common vision in the organisation members, which affects their perception of the business and the decisions and actions they make, which in turn can lead to a more efficient organisation that becomes better at meeting set goals. This can be viewed in different ways from different theoretical viewpoints: as inducing targeted changes in mental models to create changes in decision making and actions; as a secondary socialization process where the vision of management is externalized as a business simulation that is in turn internalized by the organisation members that participate in the business simulation, or as a way to frame and define the reality of the organisational members which creates a shared reference point against which a feeling of organisation and direction can emerge. In the future, business simulations may become increasingly used by organizations to create a common vision or to communicate a new decision to the organization members..

The purpose of this thesis was to look into how event management companies got knowledge about their customers? expectations and how they are influenced by these expectations. A case study was conducted based upon interviews with two employees from two companies that are in the business. The study has shown that event management companies do try to get awarness about their customers' expectations, especially by listening and discussing with the customer. Personal contact is an efficient way of communicating and a way to avoid misunderstandings, which is a common mistake when customers' expectations are not met.