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3510 Uppsatser om Discourse analyze - Sida 57 av 234

Cash-to-cash-styrning : ett spelteoretiskt angreppssätt

Objective: The objective is to examine if long terms of payment are created because of a perceived zero-sum game in the cash-to-cash cycles between companies. The study will also examine if dependence effects the dependent companies Cash-to-Cash-cycle because of long terms of payment. Scientific method: The study uses a qualitative and a quantitative method, where primary data is collected from semi-structured interviews. Additional primary data is collected from an unstructured interview with an expert in the field of which is examined. Additional data has been collected from the studied companies? annual reports.Theoretical references: The primary theory has been Game theory, where the researchers have used this theory to analyze the behaviors of the companies.

Politiska ideal kommer och går, men kärnfamiljen består : en diskursanalys av riksdagsdebatten om vårdnadsbidraget 2007/2008

This thesis takes as its point of departure the Swedish governmental family policy and the debate on the proposed reform ?vårdnadsbidraget?. The supporters of the reform present it as something that will increase the freedom of choice for families and benefit the children, whereas the opponents warn for decreased equality and a return to the male breadwinner-model.From a constructivist perspective, language is closely related to power through defining and ascribing meaning to reality. By applying a feminist political theory on the debate within the Swedish national parliament 2007/2008 and conducting a discourse analysis, the aim of this paper is to analyse which concepts are used and how they construct to what makes a family within the political debate ? is there any difference or similarity between the view of the opponents and the supporters of ?vårdnadsbidraget??The main conclusion of this paper is that even though the political ideal and rhetorical concepts differ between the supporters and the opponents, they still constitute the heterosexual nuclear family as an obvious norm in family politics.

Tillgänglig teater? : Uppsats om arbetet med och den fysiska tillgängligheten på Wermland Operaoch Västanå Teater

This bachelor thesis is based on how the two cultural institutions in Sweden have been working onincreasing physical accessibility. Based on the three objectives specified by the Swedish Kulturrådet(Swedish Arts Council). These points are 1.forming a workplace strategy, 2. Work to remove simpleobstacles in buildings and 3.Improved Web access in regard to the accessibility for physically disabled.The work regarding the accessibility goals is set on the time frame 2011-2016. The institutions studiedin this paper are Wermland Opera and Västanå Teater and how the two institutions have worked toimplement the three objectives and how the discussion about the accessibility within the two theaters hasbeen organized.The method of information gathering in this paper has been interviews with representatives from the twotheaters.

Mellan stolthet och fördom: Om homosexualitetsdiskurser i biblioteks- och informationsvetenskapliga examensarbeten

Through discourse analysis of twelve Library and Information Science theses, covering the period between 1975 and 2007, this thesis examines representations of homosexuality and homosexual identities. By using queer theory as a point of reference aspects such as essence/construct, equality/difference, notions of gender and views on the historical and contemporary situation of homosexuals are brought to the fore in the analysis. It is shown how the material unequivocally posits the contemporary situation of homosexuals favourably in comparison to a past signified by prejudices and oppression. This can be seen as an implicit essentialism in the texts, though ambivalences open up the possibility that it in some cases may be only strategically used while explicitly adhering to constructionist views. In linking concepts of a homosexual difference to prejudices, frequently involving notions of inverted gender performances or sexual ?extremes?, the discourse of progression posits normalcy and assimilation as positive values.

Frihetens kamp mot ondskan. Nationellt meningsskapande i USA efter den 11 september 2001

This is a paper about the process of creating meaning in speeches held by president Bush after the terrorist attacks on September 11th 2001. People need tools to orient and understand the surrounding world. They need to create a meaningful orientation in a chaotic world. Some meaning is favoured due to the prevailing social structures. Thru language discourses are produced that helps us understand how the world is constructed.

Ontologisk (o)medvetenhet : Militära diskurser om verklighet

Rupert Smith (2006) menar att det har skett ett paradigmskifte inom krigföringen. Från ett industriellt krig till ett krig "amongst the People". De moderna konflikterna vi ser idag i Irak och Afghanistan går i linje med hans resonemang. Motståndaren är inte längre en annan nationalstat, utan en icke-statlig aktör som inte uppträder på ett militärt traditionellt sätt. Numera är andra entiteter än plattformar viktiga, till exempel klanstrukturer eller kultur.

Den ekologiskt hållbara staden : en diskursanalytisk studie av styrningspraktiker i Hammarby Sjöstad

This study focuses on the politics around ecological sustainable development in Sweden today, with emphasis on urban development, building and living. The starting-point for this study is the environmental adapted city district of Stockholm, Hammarby Sjöstad. The primary focus of the study is to investigate what means of control the environmental investment in Hammarby Sjöstad is expressing, and to elucidate their ideological, political and social implications. The empirical material is primarily based up on the local Hammarby Sjöstad environmental program along with qualitative in-depth interviews with citizens of this district. The study is based on critical discourse analysis The result of this study is that the ecological investment in Hammarby Sjöstad partly constitutes a hidden exercise of power, taking shape as built-in physical measures in the dwellings and the neighbouring surroundings.

Livsstilsbloggar- En studie av affärsinriktade Internetdagböcker

Syfte: Huvudsyftet med uppsatsen är att beskriva praktiken inom affiliate marketing ochbloggar inom livsstilssegmentet över en tvåmånaders period. Studien beskriver och framför defaktorer som krävs för att skapa och driva en blogg som attraherar läsare och annonsörer.Design och metod: Uppsatsen presenterar en statistisk analys av de huvudkategorier sombloggare i livsstilssegmentet nyttjar i sitt nätbaserade dagboksskrivande samt en diskursanalysav innehållet i dessa kategorier. Första steget i studien är att lokalisera bloggar som uppfyllerde kriterier som kännetecknar en livsstilsblogg. Det andra steget är att kategorisera inläggen ibloggarna. Det tredje steget är att genom diskurs analysera innehållet i inläggen som tillhör deolika kategorierna.Resultat: En utförlig studie av bloggar inom livsstilssegmentet som dessutom arbetar medaffiliate marketing visar på tendensen att dessa kommunicerar med sina läsare på ett sätt därde eftersträvar ett djupare och mer familiärt förhållande till sina läsare.

En analys av rekonstruktionen i Arne Sucksdorffs dokumentärfilmer

The purpose of this study was to analyze the reconstruction in two short-documentaries by Arne Sucksdorff. The films are analyzed both in a stylistic and symbolical way..

Genus i Barnets Bästa : En jämförande studie av Förvaltningsrättens LVU-domar med fokus på barnets eget beteende

Background/aim: The purpose of this sociological study "Genus in the Child's Best Interest" was to, from the Administrative Court's decree about the child's own behavior, further clarify the concept of the child's best interest by studying how the concept is expressed in decrees with focus on genus.Theory: Three genus theories, to compare girls and boys, Mary John's power theory, the grown ups definition of what the reality is and what it should contain, and a labeling theory, where the people with power are the ones to define what's normal and what's not, have been used to analyze the result in this study.Method: A content analyses was used to analyze the decrees, with the focus on girls and boys between the ages of 12 to 19, where they have been forced into treatment by the law.Result: The concept of a child's best interest does make a difference between girls and boys in the decrees, and the girls have more power because they have more room to express themselves and are less responsible for their thoughts and actions. The concept is possible to use, but the definition is subjective and could be colored by the societies values and norms..

Den kvinnliga anatomins sociala konsekvenser : En kvalitativ studie av argumentation och doxa i förändring rörande den svenska aborträtten

Abortion remains a contentious issue, which greatly raises ethical problems. This thesis examines the leading arguments in the Swedish abortion debate around the ? in terms of legislation ? critical years of 1938 and 1974. With Foucault's genealogical method, Butler's theories of gender as a social construction in relation to power and doxa, the study examines what the development of the argumentation says about the views on morality, the woman's body, life, individual and state? How has the arguments pro and against abortion changed over time and what does this say about the norms that guide and orientate the arguments? The most obvious change in argumentation is seen in the shift from an absolute moral and conservative position into an increasingly relativistic and liberal position, and this study will argue that this shift has its prerequisites in the changing status of the citizen and state.

Regionaliseringen av Sverige : En avpolitiserad debatt?

Regionalization has become a catchphrase in European countries during the last twenty years with the establishment of the European Union. An ideational development has occurred during time towards emphasing more politicially powerful regions with the idea of new regionalism. Sweden represents a deviant case study, where regions historically have been politically weak and where Sweden has been characterized as a strong unitary state. The aim of this paper is to analyze the political debate in the Swedish parliament concerning the implementation of a stronger regional level (storregioner) during 2007-2010 and to determine if the debate can be characterized as a case of depoliticalization. The theory of depoliticalization have been introduced by Richard Katz and Peter Mair to explain why political parties through external pressure from europeanisation and globalization tend to become more consensual with similar political agendas, leading to a diminished the lef-right scale.

Corporate Brand Positioning

PURPOSE: To investigate to what extent product brand positioning models can be used to analyzecorporate brand positioning;METHODOLOGY: The phenomenon is observed from a positivist epistemological position within a primarilyinductive research design. The research strategy is defined as qualitative, while the method of ethnographiccontent analysis is implemented to analyze primary data;THEORETICAL PERSPECTIVE: Product and brand positioning literature; Product brand positioning rhombus;EMPIRICAL DATA: Ethnographic content analysis of brand commercials;CONCLUSION: As shown by the extensive literature review product brands (PB) and corporate brands (CB) coexistin corporate environments. One of key insights of this study shows that product brand positioning(PBP) and corporate brand positioning (CBP) processes can also co-exist in the same corporate environment.Moreover, PBs can be built based on the CB, making the investment in CB a long term return on investment.The study also observes that PBP messages include the ?against whom? attribute, highlighting differentiationin the competitive environment; when on the corporate level, this evolves, and in some cases becomes quitethe contrary, when the concept of ?from whom? or ?by whom? is stressed more than the differentiation amongother CBs in the competitive environment. This stresses the importance of including brand identity elementsin CBP..

Utveckling av krigföringens principer i små stater. : Fallet Sverige

ABSTRACT:The aim of this essay is to analyze whether the development of the Principles of War in small states´ doctrine has been influenced by the doctrinal development of alliances after the start of an international cooperation.The author suggests that the development of the Principles of War can be understood through theories of doctrinal development. The theory used for this analysis states that small states depend on alliances, such as NATO, and therefore adapt their doctrine to better match the doctrine of the alliance. Since the Principles of War are the foundation of doctrine, such an adaption should lead to an adaption of the Principles of War as well.The analysis will be made using Swedish Army field manuals as a basis. These will be compared to NATO´s, in order to see whether or not Sweden has adapted its Principles of War following its membership of the Partnership for Peace.The results show that today the Swedish Principles of War are more similar to NATO´s than they were in 1982, which suggests that they have been adapted to better match those used by NATO. Although this essay does not analyze the reasons why, the results imply that theories of doctrinal development also include the development of principles of war.

Kultursponsring i Moderaternas motioner: En diskursanalys

The purpose of this bachelor thesis is to study cultural sponsorshipof cultural institutions and cultural events in some particular pointsof views. Namely, how do the Moderate party look at culturalsponsorship based on their motions and how these motions havebeen received by the Swedish parliament. The aim has beenbroken down into three questions. Firstly, how does the Moderateparty look at sponsorship of cultural institutions and culturalevents based on their motions on the subject. Secondly, whatviews have been existed in parliament both in committee andplenary, against the motions? Thirdly, what are the most relatingparagraphs for the different material groups.

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