The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

Bakgrund: I en allt mer internationell värld finns det idag ett tryck från intressenter att företag ska ge en mer snabb och öppen information om deras ansvarstagande, varför företag idag väljer att lämna ut mer information i årsredovisningen än vad som är lagstadgat. Den frivilliga information som företag presenterar utgörs bland annat av VD-brevet. VD har en viktig roll i företaget, inte främst för att skapa förtroendekapital hos företagets intressenter. Studier visar att VD-brev ofta innehåller ord som tyder på att VD försöker försköna framställningen av företagets resultat samt att de ofta själva vill framställa sig i en ofelbar självbild.Problemformulering: Vilken information presenterar företagen i sina VD-brev?Syfte: Rapportens syfte är att studera och redogöra för den information som uppges i VD-brev från 2010 i sex företag, vilka är verksamma inom två olika branscher, samt se eventuella likheter och skillnader mellan branschernas VD-brev.Metod: För att kunna besvara studiens problemformulering har en kvalitativ metod används och en textanalys på sex företags VD-brev har där gjorts.

This thesis is a discourse analysis analyzing public library librarians' talk on the subject of public library meeting places. Within the field of Library and Information Science the public libraries' functions as social meeting places have been scrutinized for more than a decade. Researchers in the Nordic countries in particular have looked at library users' use of the library space and have highlighted the sociologic dimensions of the public library and the meeting place functions. Few however have paid much attention to the library personnel's point of view. The discourse analysis perspective is about language use and how people construct the reality.

The aim of this thesis is to examine interactivity in the context of performance-based interactive art. The questions asked are: what are the conditions of interactivity, how interactivity happens, and what artistic results it may yield. The method is an analysis based on close studies of three performance-based interactive artworks by applying theories of interactivity, audience participation, and collaboration.First, current theories are outlined, after which, the three artworks are introduced in detail. Next, the artworks are examined, thematically rather than individually, expanding on parameters such as the degree of artistic direction of the artwork, the degree of agency allowed to the spectator in their interaction with the work, and the idea of the ?passive? spectator as being ?activated? by interactive art.

Foreseeing future changes in economic activity is of up most importance to a wide array of actors. The time lag in the presentation of official GDP statistics means that to somewhat accurately capture a tendency of where the business cycle is heading one need turn to qualitative sentiment indicators such as Purchasing Managers? Index (PMI) and official sentiment indicators for valuable clues. This thesis uses in-sample and out-of-sample methods to evaluate how well PMI and official Business Tendency Surveys (BTS) in Sweden and Denmark fair against the year-on-year growth rate of industrial production. Moreover, various Swedish regional sentiment indicators get examined and a case study of the indicator for the Öresund region is performed.

This report considers how the design and planning of the city can influence and promote a sustainable development focused on the social dimension. My prior intention was to look in to how a landscape architect can work with social matters of sustainability such as integration, equality, safety and so on. Which are our most successful tools and capabilities? I started to work with the historical background in September 2008 and soon discovered the multitude of theories and definitions of sustainable development, international, national and local. In Sweden the local political level has been given a lot of responsibilities to achieve a more sustainable society.

Ett mönster är uppbyggt av ett motiv som upprepas. Denna upprepning kan fortsätta i all oändlighet. Hållbar antyder långsiktighet. Mönstrets övergripande egenskap är oändlighet. Hur kan denna egenskap hos mönstret nyttjas inom mönsterdesign för att främja hållbar utveckling? Det här kandidatarbetet undersöker mönsterdesignens möjlighet att verka för hållbar utveckling genom att se till begreppet mönster ur ett bredare perspektiv, samt i relation till design för hållbar utveckling.

Hemmasittare is a new term for children and youths with a history of long term truancy. As the term indicates these youths spend most of their time in their homes. This often results in them being socially alienated and the loss of their earlier social network. The consequences of hemmasittande and social alienation are many and include not only a deficient social network but also psychological and physical problems. Research has shown that many of these problems follow on through into adult life.

EKHO - The Ecumenical Association for Christian LGBTQ people has existed in Swedensince the 1970's second half. The movement had its ups and downs throughout the years. Inthis essay, I will examine what happened when the movement was formed and how thefirst period developed. By examining EKHO Stockholm´s magazine EKHO-bladet my task isto describe the story from when the first EKHO association was formed until the EKHO organizations of Sweden joined together and formed the National Association, Riks EKHO. My second issue is to look into which role EKHO has played for the development in LGBTQ-issues for the Church of Sweden by analyzing documents from within the church concerning these matters.

For an outdoor environment to function optimally as a playarea requires that it is flexible, that is, contains places and elements that give room for the imagination and for own interpetretations, and also that the children in some way can influence and change their surroundings. It is also important to have variety, both in the sense that the playground has a unique character that distinguishes it from other places, and that it allows many different games and activities. There should for example be room for both wild games of running and moving around where many children can participate, and calm corners to withdraw to for rest or quiet play. A good playground should surprise, challenge and encourage children to discover their surroundings. One way to achive this is to use plants and materials from nature, whose irregular forms and structures can become interesting elements to explore. Vegetation also gives sence-experiences of various kinds, materials like twigs and leafs to play with and a place to play house.

Today cultivation of cereal in Sweden has high costs for establishment in relation to the rest of the world, and if this cultivation will be able to continue, the farmers have to control their costs. It is important to see all costs, not the maximum harvest achieved, but the net result. All farmers have different conditions with respect to soil, direction of the farm and were the farm is located geographically. With the right knowledge and ambitions, we think most farmers could change to reduced tillage. In this paper we have tried to find out if reduced tillage is an alternative for farmers.

People are constantly using there friends in order to ask for a favor or to get hold of some information. This is usually done unconsciously and it is just viewed as everyday life behavior. The function and the use of these links definitely have a value, which means that it can be viewed as a form of capital. But this capital is not caught in the traditional theories of physical capital or human capital; it demands it?s on theorization.

The purpose of this study is to investigate how the subject Swedish is being constructed in syllabuses for the subject. The study includes the syllabuses for the subject Swedish from the Swedish curriculums Lgr 11 and Lpo 94. These are investigated in order to show what conceptions of the subject, i.e. the purpose, content and work models of the subject you can spot in these, and in what direction the perception of knowledge has changed. For the analysis Faircloughs critical discourse analysis and three dimensional model is being used.

The paper's purpose has evolved during the process of researching and writing it. In the beginning it was to investigate if art and culture could increase the strength and knowledge of a brand and if there existed a knowledge about this amongst Swedish companies, situated in Stockholm. During the process the purpose has evolved into exploring the type of companies that acknowledge this and those that don't. By using Bourdieu's terminology and tools, the reasons behind the use of art has been analyzed.The paper employs an explorative approach by accessing data through interviews and public data provided by the Internet through web pages and government files.The paper comes to the conclusion that what Holt calls cultural branding has not evolved, when looking at the companies that are accurate for this study. Out of 24 companies only one comes close to observing socio cultural movements through the arts.

High demands are set on all equipment used in emergency service work, where small margins can be the distinguishing factor between life and death during a rescue operation. It is important that tools such as ladders quickly and easily can be dismounted from a vehicle and still satisfy the regulatory requirements for securing loads during transport. The existing solution for getting ladders down from the roof of a fire engine requires a large manual effort from the user in an ergonomically unsound posture.In this degree project a new ladder holder is developed with focus on the user to solve the ergonomic problems and at the same time create a more compact design that can be adapted to several different types of ladders. After an initial pre-study with user-interviews and measurement of forces and distances a set of requirements was formulated that came to govern the project's direction. Creative methods were used to generate concepts that improved the function and through design solutions, calculations and testing in CAD a base for manufacturing of a new product was created.The result is a completely new type of ladder holder that minimizes the user's manual effort and simplifies the securing of ladders in the holder.