Integration policies have failed to make diversity into anything more than occupying the same physical space. People of different cultural background still do not share their lives to any real extent. Attempts made within planning and landscape architecture to catalyst the integration process have mainly been focused on structural measures, such as residential policies. As for outdoor environments, non-verbal casual encounters in the shape of crossing paths are assumed to lie at the heart of urban social integration.The aim of the thesis is to question this assumption and, as the thesis will show, there is literature supporting this aim. Looking at the works of Gordon Allport, Lewis Coser and some of their followers, I find intercultural contact to require more complex ways of interaction in order to reduce prejudice and to generate tolerance and understanding.

Integration policies have failed to make diversity into anything more than occupying the same physical space. People of different cultural background still do not share their lives to any real extent. Attempts made within planning and landscape architecture to catalyst the integration process have mainly been focused on structural measures, such as residential policies. As for outdoor environments, non-verbal casual encounters in the shape of crossing paths are assumed to lie at the heart of urban social integration.The aim of the thesis is to question this assumption and, as the thesis will show, there is literature supporting this aim. Looking at the works of Gordon Allport, Lewis Coser and some of their followers, I find intercultural contact to require more complex ways of interaction in order to reduce prejudice and to generate tolerance and understanding.

I dagens konsumentsamhälle växer hela tiden utbudet av varor och tjänster att välja mellan och därmed växer även konkurrensen mellan de olika företag som finns ute på marknaden.Utvecklingen inom direktmarknadsföringen går snabbt framåt och med framstegen inom området kommer det även fram nya sätt att nå kunderna. Individanpassade erbjudande är ett relativt nytt sätt för företagen att arbeta med i sin marknadsföring vilket gör det extra viktigt för företagen att kontrollera hur deras erbjudanden tas emot av deras kunder.Det finns många fördelar med att använda sig av personanpassad DM men självkart kan det också uppstå problem vid användandet av den här typen av erbjudanden. Ett av de främsta problemen är att det kan inkräkta den personliga integriteten hos den som mottar dem.Vår studie är en fallstudie där vi valt att inrikta oss på ICA och hur de arbetar med sin DM. Vi har valt att göra en kundundersökning med respondenter som har ICA-kort, där vi ställer frågor kring kundernas uppfattning av företagets lagring av köpbeteende och anpassade erbjudanden. Genom att göra en intervju med vår kontaktperson på företaget som har en ledande position på ICA:s marknadsavdelning, har vi fått information som hjälpt oss besvara en del av vår problemfrågeställning.Vårt syfte med studien är att undersöka och beskriva hur ICA arbetar med sin direktmarknadsföring.

This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

We, the authors of this essay are both students at the Bachelor Programme in Social Work at Malmö Högskola. During our education we have been reflecting on the gender perspective that is suppose to permeate the education. This essay aim to examine how some students at the Bachelor Programme in Social Work at Malmö Högskola, who identify themselves as GLBT , experience how questions regarding sex/gender and sexuality are spoken about during their education. We have a discursive perspective on how we understand norms and power of words and language. From a queerteorethic point of view we explain sex/gender and sexuality.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

The purpose of this paper is to examine how six students who attend a high school relate to their multilingualism and emphasize how their multilingualism has affected their views of themselves and their identity. The fundamental questions were:How do six students who attend a secondary school relate to their multilingualism?How has students' multilingualism affected their views of themselves and their identity?I did use a qualitative research method in terms of interviews to receive answers for my inquiries.Carla Jonsson (2010) speaks inter alia about ?the third space? which concerns adolescents creating a ?third room?. Almqvist (2006) believes that adolescents that are exposed to discrimination and prejudices can lead to them turning their backs on society in disappointment. Boyd (1985) has, in his thesis, found that multilingual students communicate with the majority language and with their mother tongue with their parents.

The aim with this study was to examine how social service statement in 3 § social-judgements LVU (Swedish care of young persons act) produce ideas about gender. We have taken an interest in the production of both boys and girls and their mothers and fathers because there are clear differences in the description of these. From a historical perspective, the differences between gender in social assessments occurred despite the fact that discrimination is prohibited by law and despite the fact that social service shall work on the basis of an gender equality perspective. In the analysis and interpretation of the rulings we have been inspired by a critical discourse analysis. 30 social-judgements have been analyzed where of 15 concerns girls and 15 involve boys.

The purpose of this thesis was to study managers in the tourism market who works with internal marketing towards their personnel. A case study with two tourism providers, Hotel La-ponia and Mix Ranch, was performed. The cases were based on personal interviews with the hotel manager at Hotel Laponia and with the owner of Mix Ranch. The research questions were based on why tourist providers use internal marketing and how tourist providers use internal marketing. The findings were that it was regarded as very important to have moti-vated, satisfied, and properly trained personnel in this business because they are the ones who have direct communication with the clients and they are an important issue to help the com-pany to success.

This is a study made because I would like to see how much money can be saved when reduced soil preparations is used. This is a case study, the farm is located in the north vest part of Skåne, Sweden. I have calculated with four different soilpreparation methods. Alternative 1: Conventional soil preparation, the way the farm is managed today. Alternative 2: Ploughing on depth of 12 centimeters, with a ridge packer followed with sowing. Alternative 3: Eco-tillage Alternative 4: Direct drilling The results of my study showes that Alternative 2 is the most profitable. Alternative 4 is very good if you see to dieselexpenses and hours of work, but the yield is far to low. If the numbers are further analized, it showes that in spring barley the differense between Alternative 2 and Alternative 4 is at a minimum. So if there is lack of time for one reason or another, this might be an alternative in spring barley. The differense in how the farm is managed today and the most profitable alternative in the study, Alternative 2 showes that it can be saved up to 60 940 SEK..

The sun is an endless energy source and the heat it produces can be used to heatup our homes. This technology is relatively old and was introduced in the late70-s. There are two kinds of solar collectors that are most frequently used todayand these are plain solar collectors and vacuum solar collectors. The plain solarcollectors are the once that are used the most but the vacuum solar collectorshave increased more as a percentage the last couple of years.The biggest question asked regarding an investment in solar heating is if theplant is economically profitable. This question has no direct answer because itis dependent on a couple of prerequisites.

The essay explores how the category ?religion? occurs and functions in the regulatory documents governing the Swedish public service companies. The study also highlights Swedens changed religious demographics and the changing media landscape. The material that is under investigation is the external and internal policy documents for Sveriges Radio, Sveriges Television and Utbildningsradion. The study is done by a qualitative content analysis which results are carved out by search units in relation to the category religion and then discussed and analyzed.

In this study we examine to what extent people with disability participate in television news and how they are represented. We chose to examine one broadcast per day of SVT Public Service news program Rapport and commercial channel TV4 Nyheterna (TV4 News) during one month using quantitative content analysis and qualitative discourse analysis.We found that people with disability are underrepresented in television news. In Rapport only 1,9 percent of the total broadcasting time contained people with disability and in TV4 Nyheterna 3 percent of the total broadcasting time contained people with disability. In the news people with disability were often represented as stereotypes, most commonly as victims. The focus was often on the medical aspect of the disability and on the problems that people with disability had.

The purpose of this study is to understand how the school manages to question norms, and in doing so might prevent its students from being subjected to discrimination and other degrading treatment. This has been done with a focus on how gender related norms are represented, reproduced and questioned in children?s fictional literature. Two methods have been used; a survey and an literary analysis. The survey was conducted on primary school teachers with the intent to collect information related to their thoughts when choosing books to use in their classrooms, and also to source commonly used fiction.