Background: Knowledge of customer needs is a key factor in companies? struggle to develop successful products. Several studies illustrate that the main reason for failure in product development is lack of customer understanding. Lately considerable changes have occurred. Large-scale mass production is continuously being replaced by customer orientation, especially in the high technological market.

In this essay there will be four text books from grade 1 studied, the first one are from the year 1976 and it will be going forward to the year 2012. The aim of this study is to see how the genders are depicted and represented, as well as what roles the genders are given. I do also want to see if there is a notable change in this over time. I will be doing a study based on the quantity of the contents, and I will also be doing a critical discourse analysis.The result of the study showed that there were more gender-based constructions that referred to women in all of the four books, which indicates that women are represented more often in these reading books. It is most common to portray the genders in their stereotypical roles, which again are present in society, but sometimes these roles are depart from what?s present in society.

Finnish student have for several years proved to be successful in reading in international studies. This interview based study aims to describe how teachers in Finnish schools for Swedish speaking children are relating to reading and reading education during the first two years of schooling. The result shows that reading, reading training and reading comprehension are natural elements in all teaching during the first two years in school and that teaching is based on students? ability and interest. The teachers claim that they provide the students with varying opportunities to practice different kinds of reading.

The aim of this paper is to analyse the social movement Planka.nu with reference to the theory of new social movements in order to engage in a discussion about the presence of ?old? tradition and ?new? trends. As well as empirical, the purpose is also theoretical and methodological: to examine, and extend, the discussion about new and old social movements. A qualitative method is used. The analytical framework is based on a combination of theories of social movements and new social movements.

The aim of this study is to explore the fundaments of all psychoanalytic interpretative models, and especially the psychoanalytic literary criticism. Drawing from different fields as affect theory, neuropsychology and Lacan's structural psychoanalysis, strong evidence is found that language in itself contains and transmits affects.The empiric study indicates that different readers of a text, regardless of their interpretation of the text, show similar changes in mood as a function of the text. This seems to be possible as an effect of the separation of the sign between the signifier and the signification. And this supports that the signifier has some kind of direct access to the affects. This is due to the fact that the signifier belongs to the imaginary protolinguistic level while the signification belongs to the symbolic and linguistic level of a higher order.

Aim:               Our aim is to make a critical review of the glorification of leadership, by describing the practical work of leaders, compared to what is written in management literature.    Method:         We have applied a qualitative approach in our study and implemented seven interviews to illustrate our respondents? experiences and opinions. All of our respondents have leading positions with their current companies. To analyse the results from our interviews, we have compared them with literature written in the subject, mostly management literature.                   Results & Conclusions:  We have concluded that there is a connection between the theory and our empirical material.

The paper examines Philosophy with children as a pedagogical method for schools to practice. The questions I have posed are:Why philosophize with children and teenagers?How does Philosophy with children work?What, in the organized structure of the philosophical inquiry, can be emphasized as favourable for learning?How carefully is the structure of the philosophical inquiry really followed in practice?How can philosophy be applied as a pedagogical model?The theoretical framework of this inquiry consists of a discussion about a thirst for learning that exceeds the explicit and direct usability that motivates vocational training.I have used two different kinds of methods. The main method is a literary analysis of some of the literature in this field. This analysis is compared to field observations of children participating in communities of inquiry in school.The basic assumption is that practicing the ability of philosophical thinking can help children develop a more profound way of understanding who they are and how the world in which they exist works.

The aim of this bachelor thesis is to investigate the lending of video games at the public libraries in Sweden. The thesis focused around a web survey, which was sent out to all public library directors, as its research material. The results were compared with those found in a master thesis by Olle Berg and Thomas Nyström from 2008. This was done to gain a better understanding of why the libraries provided video games. The other results of the survey were analyzed with a quantitative method.The results indicate that half of the responding libraries provide video games for borrowing.

The purpose of this essay has been to study if all the districts in the city of Malmoe get to be seen in the city?s biggest newspaper, Sydsvenskan. Is the reporting proportional? What images is the newspaper offering the citizens? Do they match the reality? Or are some parts of Malmoe in the dark, in a media shadow?Research done in the past has shown that Stockholm in many ways is in a media shadow. The same pattern was shown in Gothenburg.

This study discusses the European Union´s influence regarding the Cyprus Conflict since 1998, when the EU began the official membership negotioations with Cyprus. The first aim of the study is to investigate in what way the EU has tried to practice influence concerning the Greek- and Turk Cypriots, but also Turkey, since Turkey is seen as a relevant party in the conflict. The second aim of the study is to examine what effects the EU´s influence has led to for the parties involved. The theoretical approach in the study is the theory Normative power, the theory stresses that Europe and the EU practices non-military power, and is able to do so because of the fact that the EU is based on internationally acknowledged desirable norms, as democracy and human rights and liberties. The result of the study shows that the EU has been an active participant concerning the Cyprus Conflict by successfully influencing the Greek- Cypriot government and Turkey e.g.

Syfte: Syftet med studien var att belysa sambandet mellan cigarrettrökning och paro-dontit.Metod: Studien bygger på en allmän litteraturstudie som sammanställer aktuell forsk-ning inom det valda ämnesområdet. Detta studerades genom att granska olika studiers koppling mellan parodontit och cigarrettrökning. Studien baseras på 15 kvantitativa artiklar som söktes via PubMed och Sience Direct.Resultat: Resultatet visade att det fanns ett samband mellan parodontit och cigarrett-rökning. Rökning var den främsta beteendemässiga riskfaktorn för uppkomst av paro-dontit. Rökare uppvisar ett mer ohälsosamt beteende och negativ attityd till allmän hälsa.

The aim for this thesis is to study the international gender equality work from a perspective of the concept of universalism and particularism, with the United Nation?s Declaration of Human Rights, and especially -?The Convention on the Elimination of All Forms of Discrimination Against Women?, in focus. The shadowreports of Namibia and Sweden are used as examples of how countries with different historical, political and social contexts are working with gender equality.A theroetical framework is constitued by theories as postmodernism, postcolonialism and feminism with basis from social constructionism. The thesis is methodological influenced by Critical Discourse Analysis. Notions from former studies were also used as tools in the analysis.

En av huvuddelarna i manöverkrigföringen, som Försvarsmakten nyttjar, är indirekt och direkt metod. Men då Sverige inte har varit i krig på väldigt länge så beslöt jag att skriva denna uppsats i syfte att skapa ett underlag för en ökad förståelse för nyttjandet av indirekt och direkt metod vid manöverkrigföring. För att göra detta så försökte jag svara på följande fråga:Hur ser fördelningen mellan indirekt och direkt metod ut vid flyginsatser i krig under 1990-talet?För att få ett svar på frågan så gjorde jag en fallstudie på Operation Desert Storm där jag först analyserade vilken metod de allierade styrkorna använde mot de olika anfallsmålen. Efter detta gjorde jag en undersökning i hur många anfall och uppdrag som genomfördes mot varje mål.

Syftet med denna litteraturstudie var att beskriva omständigheter som påverkade sömnen hos äldre samt vilka icke-medicinska omvårdnadsåtgärder som kan göras för att lindra sömnproblem. Äldre i studien var personer över 60 år, men det var ingen åldersbegränsning i urvalet av studierna. För att besvara frågeställningarna genomfördes en litteratursökning i databaserna Medline (Pubmed), Academic search elite, Science Direct utifrån inkulsionkriterierna. Det var 12 empiriska studier som inkluderades och granskades. Resultatet visade att omsändigheter för sömproblem var att vara äldre och att lida av depression.

This study concerns the experiences and feelings students in intermediate school gain from the changing room to sports class. It is a qualitative study with a socio-cultural approach, which has been analysed in a hermeneutic way. The students? voices have been heard through interviews and questionnaires, and furthermore, to get a broader perspective, adults working in school, have also been interviewed. The study shows that many children feel discomfort without clothes in the changing room, furthermore that the absence of adults in this room may add to exercise of power amongst the student, like abuse, direct- and indirect threats or to exclude someone from the group.