SyfteSyftet med uppsatsen är att vi ska identifiera nya potentiella utvecklingsmöjligheter med direktreklam.Vilken betydelse har DR för företagen?MetodDen här uppsatsen har vi valt att genomföra utifrån en deduktiv ansats med en kvalitativ karaktär. Det här valet gjorde vi därför att vår strävan har varit att kunna besvara vårt forskningsproblem. Vi har genomfört sex intervjuer, för att ha kunnat samla in våra empiriska data, med personer i ledande positioner på företag som arbetar eller är i kontakt med direktreklam. Tre av dessa har varit personliga intervjuer, två telefonintervjuer och en via e-post.SlutsatserVi har kommit fram till att direktreklam är en mycket stark och fortfarande mycket aktuell marknadsföringskanal.

This thesis highlights the complex relationship between social movements and the mass media. The new social movements really have to struggle to get access to the media sphere, often enforced to use spectacular media strategies, and at the same time maintain their political messages. This struggle gives us reason to question the liberal notion of the media as a neutral arena for political communication and debate. In fact we argue that the media industry should be seen as a powerful actor and that the mass media serves to maintain and enforce an ideology that serves the political and economic elites in the liberal capitalist democracy. The Social movements that seek to question these elites and present an alternative, as they did during the EU-meeting in Gothenburg 2001, quite clearly gets far from neutral media image of the political actions taking place instead the are portrayed as violent or associated with violence and not presented as legitimate or believable political subjects..

This thesis examines Jews and Catholics views on immigration to the United States in the late 19th century. It is qualitative analysis of how immigrants and immigration is treated in two different magazines, The American Jewess and Catholic World. The findings are then put in the context of contemporary nativist ideas. This thesis states that both The American Jewess and Catholic World are, principally, in favor of immigration and do not want to restrict immigration at that time. Catholic World is somewhat more open to the idea ofdiscussing harder immigration laws but the overall tendency in both magazines is that immigration is not a problem to the United States.

Hälften av alla personer över 90 år har en demenssjukdom, och incidensen för demenssjukdom ökar med åldern. Demenssjukdom medför nedsättning av kognitiva funktioner vilket kan medföra svårighet att tolka information och orientera sig. Även minne, språk och tankeförmåga kan försämras. Rummet är av stor vikt för personer med demenssjukdom. Att känna igen föremål, hitta rätt i miljön och att tolka information rätt spelar en stor roll för välbefinnandet.

Denna uppsats har som syfte att undersöka och jämföra Lijphars och Horowitz teorier om etniska konflikter. Uppsatsen tittar dels på teorierna och deras grunder och dels på fallen av etniska konflikter i Bosnien och Makedonien. Uppsatsen försöker att urskilja viktiga detaljer och utgångspunkter som ligger i grunden för teorierna och deras förslag på lösningar av etniska konflikter. Genom att undersöka Dayton ? avtalet som reglerar maktdelningen i Bosnien och författningsförändringarna i Makedonien som indirekt påverkar det multipolära systemet i landet.

This thesis is an analysis based on the problem of defining a humanitarian intervention and argues when or not, it is appropriate to operate it. The interest lies in finding out whether the argument itself is justifiable,not whether the act of interference was justifiable. My hypothesis is that both private and international operatios misuse the definition "humanitarian interventions" as an excuse to trespass the laws of war. Behind the idea of protecting human rights, freedom and democracy, is the liberalist idea of all individuals being equal. The respect for their freedom and rights drives outside actors to intervene when crimes are comitted against them.

The aim with my work is to get a deeper knowledge about the preschool's views of environmental work. I also want to examine how the preschool teachers along with the children work with the project Green Flag in the preschool. I have used structured interview with two teachers in a preschool that works with Green Flag. Green Flag is an environment certification and is an evidence on that one works daily with a document aimed environmental work along with the children. I have found out that each year they work with different themes within Green Flag.

Syfte: Syftet med studien var att sammanställa och kritiskt granska relevant och aktuell forskning gällande sjuksköterskans omvårdnadsarbete för att upptäcka och arbeta med psykisk ohälsa hos patienter från olika kulturella kontexter. Metod: Studien är en litteraturstudie genomförd på totalt tio vetenskapliga artiklar (5 forskningssammanställningar, 4 kvalitativa, 1 kvantitativ). Dessa har systematiskt granskats och poängbedömts. Artikelsökning har skett i följande databaser: Blackwell Synergy, Cinahl, PsycInfo och Science Direct. Resultat: Studiens resultat visar att sjuksköterskan genom olika kulturella omvårdnadshjälpmedel kan intervenera mot psykisk ohälsa hos patienter från olika kulturer Studien visar även att hur psykisk ohälsa yttrar sig påverkas av kulturell tillhörighet.

In this Bachelor thesis I am going to look at attitudes towards political violence in a small town in Sweden in the 1920s. The town I have picked for this study is Kalmar situated on the east coast of Sweden. This study is a micro historic case study. The specific case is a strike at the city?s water and gas plants for higher salary.

The subject of this study has been organizational change within two Scandinavian green parties ? the Swedish Green Party and the Norwegian Green Party. Looking at the organizational changes within these two parties using Robert Michel?s famous concept the ?iron law of oligarchy?, I have studied whether these two parties have become more oligarchic after having been elected to the national parliaments of Sweden and Norway respectively. What I have found is that although these two parties still retain much of the original organizational structure that they have had, in particular the Swedish Green Party, change has occurred and seems to be occurring, at least in the Norwegian Green Party, which would indicate that the two parties have become more oligarchic.

The effects of the climate changes are expected to generate several substantial direct and indirect consequences on both ecosystems and societies. It is the extent of the negative consequences that determents the vulnerability of the things or the ones exposed. The knowledge of the effects and consequences by a changing climate provides an opportunity to take measures to reduce the vulnerability.Our society?s vulnerability depends on how we choose to act out of the existing knowledge and what measures we choose to take. Karlstad municipality has good knowledge and perception of the increased flood risks the climate changes will generate and the probable consequences that most likely will follow. How the municipality decides to manage the flooding issue is not just affected by the will to mitigate the vulnerability but also by the vision to increase the number of citizens.

This essay tries, in different levels, to explain and create a deeper understanding for the phenomena ?private security companies?. By using Mary Kaldors theory about new wars, I will come to the conclusion that the insecurity that these wars create is an important part in understanding the emergence of a security need that these private security companies can provide. Later I investigate and explain howthe neoliberal privatization policy that is spreading through the world today has laid ground for development of the private security industry. When I have answered these questions I analyze how the private security companies can affect the state, war and peace both positively and negatively.

The purpose of this study is to analyse the attitude of four teachers to leadership in the classroom. The main research questions asked were:What are the teachers` views on leadership in the classroom?What does good versus  bad leadership mean to the teachers? What factors influence the teachers' leadership in the classroom, according to themselves?The method used is the qualitative method and interviews, which is my empirical material, I relate to different theories and previous research of leadership.The curriculum for the compulsory school system, the pre-school class and the leisure-time centre, Lpo 94, says a lot about how both the school and the teacher must pursue a democratic activity; the teacher must have a democratic leadership in the classroom (Lpo 94, s. 5). At school, the pupils should be met with respect, they should feel safe and be motivated to learn.

The aim of our study is to deepen our understanding of how both social workers and clients describe how user influence within substance abuse care for adults can work. What difficul-ties do they describe meeting, with regards to possibilities to influence the care? To achieve our purpose we had a qualitative approach for this study. It?s based on open thematic inter-views with 3 clients who have substance abuse problems, and with 3 social workers, working at Social Services in Stockholm.

Examensarbetet behandlar delaktighetsbegreppet i fritidshemsverksamheten. Syftet med vår undersökning var att se hur delaktiga eleverna är i fritidsverksamheten och hur pedagogerna arbetar med elevdelaktighet. Alla har rätt till en likvärdig utbildning men hur det kommer till uttryck i verksamheten kan se olika ut beroende på de förutsättningar som finns. Undersökningen belyser pedagogers bristande kompetens att tillgodose elevers behov. Via den empiriska insamlingen framkommer det att pedagogerna som intervjuats är överens om vad begreppet delaktighet innebär.