The purpose of this study is to create a deeper understanding of how Swedish universities work with their marketing communication aimed at potential domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four respondents from two Swedish universities were interviewed in order to generate empirical data. The results show that key factors for marketing communication are uniformity, honesty and trustworthiness. The results suggest that marketing communication should focus on the student?s experiences of university life and being a student, rather than marketing the university?s core service: education.

AbstractThe purpose and vision for the municipality of Torsby are to connect with a younger population in the municipality by the year of 2012.This study is a qualitative survey of the target group ?the young ones? within the municipality of Torsby, which is the population between 17?35 years old.Because of the size and the different intrests between the individuals in this group it has been divided into three smaller groups.? High school students, 17-19 years old.? Returning seasonal workers, 20-26 years old.? People who has moved to Torsby and are now living in the municipality, 27-35 years old.The results of the study show that all the respondents believes that with the right communication channels a positive and strong communication between the municipality and the target groups can be reached. The message and the significance of the message are as important as the communication channels and all the target groups together would like to see a wider range of leisure pursuits that will suit the respective target group.The analysis and the results also show that the communication with the target groups should come about in different ways to be successful, both when it comes to fundemental reasons and choices of communication channels.The two youngest target groups has an adjacent and a similar need of well-founded and entertaining communication and information to rach a long-term result.The older group needs communication that will give them opportunity to reflect and concider the message, which means that the municipality of Torsby needs to adjust both the message and the communication channel for a quicker respons. This target group is also in need of further studies so the municipality of Torsby succesfully can plan a more detailed communication, this because the target group is a less homogeneous group than the two other target groups..

A large number of rivers in northern Sweden have hydropower developments that cause negative effects on both up- and downstream migrations of anadromous species like Atlantic salmon. So far, most attention has focused on the hindrances of adult fish during their upstream spawning migration. However, since turbines in power stations cause losses on downstream passing fish, the focus on negative effects on smolts has increased. The aim of this study was to compare three different causes of losses of salmon smolts passing downstream through a power station area in the flow-controlled River Åbyälven in northern Sweden.A total of 61 wild salmon smolts were caught and radio-tagged in the River Åbyälven during their downstream migration in June 2009. The salmon smolts were released at three locations, 1.1 km upstream from the power station, in the turbine intake and in the upper part of a fishway, acting both for up- and downstream fish passage.

Embedded Systems Lab at Umeå University is currently part of a research project with the purpose to examine the behavior of dairy cows inside a barn. Each cow needs to be tracked with a precision of 50 cm, and since GPS-technique has poor functionality at indoor environments, an indoor positioning system needs to be developed.Embedded Systems Lab has already developed an indoor positioning system using IR-light and radio, but since this system demands extensive infrastructure and is rather expensive, an alternate positioning system using ultrasonic pulses and radio is being examined.In this report the range, beam angle and current consumption of ultrasonic transmitters- and receivers are investigated. Three different driver stages for the transmitter is tested, and two amplifier solutions for the receiver. The report also describes how the length of the transmitted ultrasonic pulse affects the received signal, accessibility of a ?shadowed? signal, and the effect of different sound frequency..

För första gången sedan 1970-talets vänstervåg förekommer klassbegreppet i stor utsträckning på den mediala agendan. Trots begreppets ökade förekomst tycks dess innebörd och relevans idag vara oklar. Ambitionen med denna uppsats är att analysera och diskutera klassbegreppets innebörd och betydelse genom en fallstudie av Sveriges Radios rapportering av den ?överklassafari? som anordnades av den vänsterpolitiska organisationen Allt åt alla i början av 2012. Målet med denna ?safari? var att rasera bilden av Sverige som ett klasslöst land genom att låta allmänheten ta del av en guidad busstur i det välbärgade bostadsområdet Solsidan i Stockholm. Denna händelse fick stor uppmärksamhet och diskuterades på flera håll; inte minst i public service-mediet Sveriges Radio, vars främsta uppgift är att förse allmänheten med värderingsfri samhällsinformation. Med utgångspunkt i detta anspråk granskas begreppets innebörd i Sveriges Radios rapportering, förankrat i klassbegreppets historiska utveckling och med teorier om olika perspektiv på klass som hjälpmedel. Metoden som används är Faircloughs kritiska diskursanalys, där skildrandet av händelsen undersöks i relation till genre och journalistens position. Några entydiga innebörder av klassbegreppet har inte hittats.

Purpose: Corporate communication strategies have a central role in disseminating and creating meaning to the organizations? visions, strategies and goals. But many employees do not know the organization?s overall strategies and goals, nor how well the organization achieves these. The aim of this study was to investigate and describe perceptions about internal communication, primarily focusing on communication about strategies and goals.

AbstractPurpose/Aim: The aim of this paper is to find out how the company Japanporten can improve their communication through their website. I want to find possible weaknesses in the communication style, and suggest solutions to those. All for the purpose of managing to create understanding and interest to fulfil the purpose and goal for the communication.Material/Method: I have used a qualitative research method, where I have interviewed the manager of Japanporten and made an contents analysis of their website.Main results: Japanporten supplies good functions on their website. The have a clear purpose and explain who they are and what the can do for the visitor. The main weakness is the argumentation to create and keep an interest from the visitor.

AbstractTitle: Effective internal communication ?A case study on communication between a manager and the employees in a sportsclub.Number of pages: 40, without enclosuresAuthor: Susan AnderssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Second term 2005University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: I aim to do a case study of a work situation, where there is no natural or direct form of feedback between the manager and the employees, and compare the purpose of the information efforts with how it is perceived by the employees.Material/Method: Qualitative research method, including an assembling method in the form of interviews, and a processing method of those interviews.Main results: All the used channels combined together (except one channel) seem to have created the right condition so that the content of the information can be perceived and used as the way it was supposed to, even though there?s no direct feedback of the information. The manager gets feedback indirectly and can therefore adapt the messages, or the information efforts, to the receivers.Keywords: Organizational communication, Internal communication, Information, Feedback..

Denna uppsats behandlar den nya prototypen för radiosystem som tagits fram inom projektet GTRS. Systemet jämförs med det äldre taktiska radiosystemet Radio 180 för att få fram vad som egentligen skiljer mellan dessa. Därefter behandlas Nordic Battlegroup 2011, där det utreds vilka uppgifter förbandet skall klara av och några typfall baserat på uppgifterna. Uppbyggnad och funktion för förbandets sambandssystem beskrivs också där själva kommunikationsnätet från Sverige till missionsområde avhandlas. Även de olika radioapparaterna som nyttjas och deras användningsområde behandlas.

Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..

The reindeer planning system (Renbruksplanen, RBP) is a communication and planning tool designed for Sami groups. A key purpose of this is that it will act as a tool in consultation with other market players, including forestry. Sami groups have asked for a model of how this can be used in a flexible manner. With the Swedish Forest Agency as a project manager, a communication model for how to use the RBP has been designed. It consists of a number of points divided into ?before?, ?during? and ?after? the consultation.

Background: Good communication is very important for the safety of patients in emergency situations. Few studies have been conducted regarding communication among health care staff. The aim of the present study was to investigate anesthetist nurses experience of communication among health care staff during a situation of emergency in a hospital ward.Methods: The study is explorative and based on interviews with six anesthetist nurses. A qualitative content analysis was used as an analyses model.Result: The six anesthetist nurses experienced structured communication as of great importance during an emergency situation. Three main categories appeared from the material: i) the importance of the organization ii) communication structure and communication patterns and iii) education and experience with nine subcategories.

Saab har utvecklat en produkt, Remote Tower, som tillåter flygledningen att fjärrstyra en flygplats, det vill säga att övervaka och kontrollera en flygplats på distans. Ett viktigt verktyg för flygledarna är VCS, Voice Communication System, som är Saabs egna röstkommunikationssystem, där både radio- och telefonkommunikation ingår. VCS används för att kommunicera med piloter och markpersonal på flygplatsen. Målet är att i framtiden kunna fjärrstyra fler flygplatser samtidigt, och då finns ett behov att visualisera de inkommande samtalen från de olika flygplatserna i realtid. Detta för att undvika ett scenario där flygledaren missar ett samtal.

In this essay a pilot study on the memory of Swedish Public Service radio news is presented. 30 subjects participated in the study, which was performed during three days, 18 to 20 of November 2013. The material which formed the basis for the study consisted three newscasts of Sweden's most popular radio newscast ?Dagens eko?, which is broadcasted live at 16.45 every day in the Public Service channels SR P1 and SR P4. The subjects listened to the broadcasts each day, and their memory of them was tested the day after each broadcast.The aim of the thesis is to find out which properties of the audience that affect how much ? and what parts ? of a newscast that the audience remember.

Aim: The aim of this essay is to study the communication strategy that the company SATS developed before taking over the company e2. The following questions are to be answered: - what was the planned communication strategy before taking over the company e2? - did SATS follow their original plan when implementing this strategy? ? Which strengths and weaknesses of the communication strategy can be identified based on opinions of the employees?Material/Method: Together with literature and document studies, a qualitative method has been used and seven personal interviews have been conducted. One informant was selected due to professional position; the other six respondents were former employees of the affected company e2.Main results: The main results from the study show that the company SATS did in fact follow their plan very accurately with only some minor changes such as an earlier started education program and exclusion of an initially planned evaluation activity. Communication about the takeover of e2 to employees was quick and clear.