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5966 Uppsatser om Digital media - Sida 29 av 398
Digital kompetens : Om elevers ordbehandlingsfärdigheter i grundskolan
Syftet med denna undersökning var att undersöka den digitala kompetensen hos en grupp elever i årskurs nio på en skola i Stockholmsområdet. Utöver detta undersöktes några utvalda variabler för att avgöra deras eventuella inverkan på den digitala kompetens eleven tillägnat sig. Begreppet digital kompetens utnyttjas bland andra av EU-parlamentet och organisationen OECD vilka publicerat varsin skrift rörande nyckelkompetenser för livslångt lärande. Dessa två ger, tillsammans med en norsk undersökningsgrupps publikation, en gemensam definition av begreppet digital kompetens. Denna undersökning fokuserade dock enbart på ordbehandling, ett område inom den digitala kompetensen.Den empiriska undersökningen genomfördes med hjälp av en provliknande enkät där eleverna fick besvara frågor rörande ordbehandling.
?Då läser jag hellre kvällspressen ifall jag vill få lite spänning? : En studie om gymnasieelevers påverkan av kvällstidningarnas brottsrapportering
Media is a big part of our society and plays a major role in the socialization of young people. It sets the agenda for what?s important and newsworthy. In media coverage today crime and violence occupies a lot of the space. The evening press like Aftonbladet, Expressen and GT often use crime to sell their papers.
"HBTQ-ungdom, den hårda skolan"
The aim of our study was to examine Swedish crime reporters? approach to the social medium Flashback. Our main focus was the crime reporters? use of the medium Flashback, and attitude towards their own use of media ethics in relation to the medium Flashback.Flashback as a medium is not obliged to any media ethics and lacks a legally accountable publisher. In the search for information about committed crimes people tends to visit Flashback for the information that the traditional media cannot offer.
?Biblioteken vill bara vara hippa? ? en studie om ungdomars attityder till bibliotekens marknadsföring på sociala medier.
The aim of this thesis is to examine young adults? attitudes towards libraries marketing in social media. Libraries mainly use social media to reach out to young adults. However, young adults mainly use social media to communicate with their friends. The question that arises is if young adults are interested in communicating with organizations such as libraries on social media.
En medial syn på prostitution i fallet Eva Bengtsson : -om diskurser i samhället!
Prostitution är ett komplext fenomen och inom socialt arbete finns det olika organisationer och myndigheter som arbetar för att hjälpa prostituerade. Media är ett kommunikationsverktyg som används för att förmedla information till samhällets invånare. Media förmedlar diskurser som påverkar vår sociala omgivning. Vidare upprätthåller samhället diskurser genom att diskurser avbildar verkligheten. Eva Bengtsson såldes som prostituerad på 1970- talet till kända politiker i Sverige och har nu krävt skadestånd av regeringen.
Hoppa på tåget eller stå kvar vid stationen? : Organisationers användning av sociala medier
Purpose:The purpose of this paper is to investigate and clarify some of the factors that influence organizations to adopt or reject the social media, and if the emergence of social media influenced the organization's communication.Metohodology:A qualitative methodology has been used to execute the study. The source has been semi structured interviews with chosen representatives from several organizations.Theoretical perspective:The theoretical basis for the execution of the methodology is based on the provisional theoretical demarcation uses and gratifications theory. For analysis diffusion of innovations theory is applied.Emperical findings:The empirical material includes interviews with representatives from twelve selected organizations, defined as companies in the industry and authorities, in seven different industries.Conclusion: The main factors affecting an adoption of social media is the organization?s open structure, the ability to see opportunities with social media and that they are seen as a natural part of development in the communications field. The main factors affecting a rejection of social media is ignorance, the organization's governance and that there must be a need that social media can fill.
Barn och sociala medier : Hur sociala medier påverkar elever och skolans arbete mot kränkande behandling
This work is about the rights of children, how students use social media and how effective teachers are using social media in their work against abusive treatment. The purpose of this work is to examine what students have rights in school, what and how students use social media and how schools and teachers are working to prevent the abuse that takes place over the internet and via mobile phones. The method used to investigate this is partly a survey of students in grades five and six at four different schools and interviews with four practicing teachers, working as a teacher in each class who made survey. My conclusion is that children have a variety of rights in school, and all schools and teachers are working on this through rules, values ??clarification and collaborative exercises. More and more younger children use out of social media, the survey shows that many of the students in grades five and six uses much social media.
Social mediestrategi - En studie om medarbetarens roll vid agerande i sociala medier
Purpose: The purpose of the essay is; to explain and clarify how the company is acting to lead members in social media to achieve valuable external communication. The authors believe that it is important to act with credibility and quality in social media, to accomplish long lasting relationships. When employees communicate with consumers their conduct is relevant to the company's credibility.Methodology: An inductive approach has been used for the empirical data collection since the authors have been studying the reality without existing theories. A qualitative research method has been used for collecting the empirical material. Primary data was collected from telephone interviews with seven companies, active in social media.Conclusions: The study shows that the power of employees? can be used when designing strategies for social media.
Laga läckan: De verkliga effekterna av kreativa mediaval på kort och lång sikt
The media arena is becoming more and more crowded by various brands and different commercial messages. At the same time, consumers learn how to screen marketing communication and their cognitive ad filters enable them to avoid message elaboration. Thus, new thinking and new communication executions are required in order to surprise the consumers and break through the clutter. In the present study, we have investigated how the choice of media affects attention, memory and several communication effects that the ad can generate in the short as well as in the long term. The study is conducted on a well-known brand within a low-involvement product category.
Marknadskommunikation i förändring : En studie i hur PR-byråers marknadskommunikation har förändrats under första decenniet på 2000-talet med bakgrund i sociala medier
Title: Market Communication in transformation Authors: Gabriella Holm and Christoffer LarssonPurpose/Aim: The purpose of this paper is to examine how market communication at PR-firms in Sweden has changed over the first decade of the 21-century. In 2007 social media expanded on the Swedish market. This had implications for the way we are looking at communication and therefore also the PR business and how they are operating. The aim with this paper is to see how social media have affected marketing communication at PR-firms.Methodology: This paper is based on case studies from Swedish PR-firms. We used five cases from 2003-2005 and five from 2010-2012.
Ljuddesign för dynamiskt narrativ
I denna undersökning, om begrepp inom ljuddesign som kan bidra till ett
dynamiskt narrativ, ser vi kadenser som en möjlig metod att arbeta utifrån. Med
tanke på hur man arbetar med ljud och musik i ljudmotorer till spel kan vi
konstatera att kadenser kan vara passande för förmedling av narrativ. Det
kräver dock att man förstår kontexten, där kadenserna förekommer. Vi har kommit
fram till ett sätt att förklara ljuddesign genom en samling av teorier,
akustiskt timmer, dvs. hur man kan förmedla något med ljud, antingen fristående
eller tillsammans med ett annat medium..
Den estetiska kompetensen som bedömningsgrund : En jämförelse mellan privat och offentlig sektor
Since a few years back television has been on a verge of an enormous digital change. Web-TV is now growing at an incredible rate and is said to completely change the way we consume TV. The purpose of this essay is to determine and gain an understanding of how representatives of the broadcast industry looks at the phenomenon of web-TV and especially the different kinds of online video services and how they believe this will affect the television. Methods used are qualitative interviews which we compared with previous studies on the subject and acknowledged communication theories. The respondents were people with good insight and understanding of the media and TV industry.
Data Propagation and Self-Configuring Directory Services in a Distributed Environment
The Swedish field of digital X-ray imaging has since several years relied heavily on distributed information systems and digital storage containers. To ensure accurate and safe radiological reporting, Swedish software-firm eCare AB delivers a system called Feedback?the first and only quality assurance IT support product of its kind. This thesis covers several aspects of the design and implementation of future versions of this software platform. The focus lies on distributed directory services and models for secure and robust data propagation in TCP/IP networks.
Polisen & Media : En undersökning om hur polisen använder massmedia för att förebygga brott.
Hur kan polisen använda media för att förebygga brott? Vad får man, som polis, säga till media? Vill media användas som en länk mellan allmänheten och polisen? Polisen kommer allt längre ifrån allmänheten och som en naturlig följd får allmänheten mindre information om polisen och dess arbete. Kan vi använda medierna för att motverka bristen på information till allmänheten? Som poliser kommer vi att ha mycket kontakt med olika medier och vid olika tillfällen. Den utbildning vi får på skolan om ämnet är, enligt mig, otillräcklig och det finns även lite information om hur vi ska förhålla oss till media.
Rekryteringsprocessen och sociala medier : Hur arbetar olika HR-funktioner i Sverige med sociala medier i rekryteringsprocessen
An increased use of social media has enabled a new arena for HR functions and the work with HR issues. Proponents are critical of this, as it can lead to ethical and legal dilemmas. So far the research on this area is limited. On this basis I found it interesting to study how social media is used in connection with the recruitment process. Those who will benefit from this study are primarily those dealing with recruitment, but also others working with HR issues.