The aim of this master thesis is to examine the attitudes among library staff regarding a music downloading service called Musikwebb, which is available in many Swedish public libraries. It focuses on the impact of Musikwebb on the process of music selection, the relationship between Musikwebb and the digital development in public libraries and what service Musikwebb offers its users. The gathering of material was executed through focus group interviews with library staff in four libraries. This empirical material we divided in three categories: Music selection, The Library and its digital services, and Library services. We use the results of Sanna Talja?s discourse analysis regarding the relationship between Music, Culture and the Library to analyze our material.

The use of information technology (IT) is exploding. Today, it is in our daily routines to use some kind of information technology. The increase of users increases the number of cyber crimes, ie, crimes that in some way involve IT. As the cyber crimes grow in numbers, the workload for technical investigator increases, these are called digital crime investigators. The thesis is about how police digital crime investigators work and what problems they may encounter during an investigation.

Uppsatsen centrerades kring ett accelererande problem- med konsekvenser även för skolan - nämligen de digitala kränkningarna. Syftet med själva projektet är att primärt belysa hur skolledning och skolpersonal dels uppfattar och dels hanterar möjliga digitala kränkningar, oavsett var och hur dessa kränkningar framförs.Uppsatsen bygger på intervjuer med nyckelinformanter i skolorganisationen i en kommun, från politisk nivå till verkställande nivå i form av rektorer m fl. Dessa intervjuer speglas mot svar från Skolverket, barnombudsmannen m fl. Intervjuerna - med nyckelinformanter ? visade på vissa svårigheter med detta problemområde.

Denna studie handlar om pojkars beskrivningar av att använda digitala spel och hur detta kan bidra till språklig kunskapsutveckling i skolans verksamhet. För att få studiens frågeställningar besvarade har intervjuer med fem pojkar i tio års ålder analyserats med utgångspunkt i socialsemiotiska teorier och begrepp. Pojkarnas beskrivningar visar tecken på att digitala spel kan användas som en resurs i utveckling av barns verbala och skriftligt språk. Pojkarna beskriver att utvecklingen av språklig och verbal kunskap kan äga rum dels individuellt och dels i grupp genom att använda digitala spel. Resultatet visar även att skolans verksamhet inte har erbjudit pojkarna möjlighet att använda digitala spel för att utveckla sina språkliga kunskaper..

The cellular market is today suffering from great customer dissatisfaction. Simultaneously, the services offered by the different cellular providers are very homogenous, causing strict competition where various price strategies have been the main mean of battle. From a business perspective, implementing pricing strategies, to keep up with increased network investments, is a short term solution.In a market characterized by lacking customer satisfaction and harsh competition, research has shown the importance of highlighting customer relations in marketing. This type of marketing, which one could refer to as relationship marketing, is considered an efficient, economic, and strategic method of showing the importance of customer loyalty. To get insight in the relationship between the customers and the cellular providers, as well as to show the importance of relationship marketing, this study has used qualitative interviews to find what develops strong customer loyalty.The results showed that increased customer loyalty is achieved when an emotional bond is created.

Den här uppsatsen handlar om hur pussel och skr äck kan kombineras i ett och samma digitala spel. Hur man som utvecklare kan f å en j ämn balans mellan skr äcken och pusslen som presenteras f ör spelaren i spelet. Den typ av skr äck som den h ar uppsatsen har fokus på är genren 'Survival-Horror' och anv änder sig av den typ av skr äck som i digital spel kategoriserats som 'Survival-Horror'-spel. Den här uppsatsen visar en analys av 'Survival-Horror', samlar information om pussel och skr äck f or att utforma en hypotes hur dessa kan kombineras. F ör att kontrollera om hypotesen st ämmer utf ördes en intervju innan pussel- och skr äckmomenten implementerades i ett digitalt spel. Efter implementationerna genomf ördes det speltester i tv å omg ångar f ör att analysera resultatet mellan de tv å omg ångarna..

The purpose of this study is to investigate how twelve middle school teachers use educational tools and what influences their choice of educational tools in Swedish language writing instruction. To answer this purpose, three research questions were formulated: What does writing instruction look like for middle school students according to the teachers in the study? What influences teachers' choice and use of educational tools in writing instruction? What opportunities and challenges do teachers experience in Swedish language writing instruction when using different educational tools? Twelve teachers from variously sized municipalities and with different experiences participated in the study through purposive sampling and convenience sampling. The chosen method is qualitative semi-structured teacher interviews. To analyse the results, this study employs analytical tools from the sociocultural perspective, using concepts such as mediation, appropriation, the zone of proximal development, and scaffolding. The results show that both analogue and digital tools are used in the teachers' writing instruction. The choice of tools should be based on pedagogical considerations, with an emphasis on social interaction and collaboration during the learning process.

Title:        PR-industry: The industry that cannot promote themselves?                ? A thesis of how PR-agencies use relationship marketing to                promote themselves.Authors:    Julia Edvardsson & Jennie JonassonAdvisor:     Navid GhannadLevel:         Bachelor thesis in Marketing, (15 ECTS), Spring 2012Keywords:   Public Relations, Relationship Marketing, Relation, Interaction and NetworkPurpose:    The purpose of this thesis is to bring a better understanding for Public  Relations and for how the PR-agencies promote themselves. The thesis will explore the following questions:? How do the PR-agencies uses relationship marketing to reach out with their knowledge to their potential customers?? Are the any differences between their promotions when it comes to the agencies orientation?Theoretical framework: The chapter begins with a definition of Public Relations. After that a framework of Relationship Marketing theory is made with headlines as relations, interaction and networking.Method:      A qualitative research method, with a deductive approach, has been implemented.

Destination marketing looks different from that of traditional marketing, since the product, in this case the destination, consists of several different parts compared to a good. A destination is marketed as a process where the consumption takes place at the same time as the production. Destination marketing organizations, DMO?s, are responsible for the marketing of a destination. Since destinations consist of several parts such as the train trip to the destination, restaurant visits, shopping, hotel stays etc., it is difficult for the DMO?s to fully control how a tourist perceive the destination.

The purpose of this thesis was to study managers in the tourism market who works with internal marketing towards their personnel. A case study with two tourism providers, Hotel La-ponia and Mix Ranch, was performed. The cases were based on personal interviews with the hotel manager at Hotel Laponia and with the owner of Mix Ranch. The research questions were based on why tourist providers use internal marketing and how tourist providers use internal marketing. The findings were that it was regarded as very important to have moti-vated, satisfied, and properly trained personnel in this business because they are the ones who have direct communication with the clients and they are an important issue to help the com-pany to success.

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

This study views literary authors as brands and their books as products. The essay examines if different marketing activities will influence attitudes and intentions towards these brands, depending on how famous the author is and how much knowledge the consumer possess about the product category. The theory, which the hypotheses are based upon, mainly consists of research about culture, brands, attitudes and intentions. The study is quantitative and has an experimental design consisting of different written scenarios. These scenarios are based on background information about a fictive fiction author and type of marketing campaign.

BAKGRUND: Bakgrunden beskriver det förändrade kunskapsbehov som samhället nu genomgår och hur lärare i skolans verksamhet hanterar och förhåller sig till detta. Kritiskt förhållningssätt, elevernasmedieanvändning och begränsningar som kan förekomma är andra delar som behandlas.SYFTE: Syftet med studien är att undersöka hur sju lärare i årskurs 4-6 tolkar begreppet digital kompetens och hur de arbetar med digital kompetens i sin undervisning. Ett bisyfte är att undersöka om lärarna tror att de kommande styrdokumentens riktlinjer kring digitalkompetens kommer att förändra deras undervisning, och i så fall påvilket sätt.METOD: Metoderna som använts i studien är self report och delvis strukturerade intervjuer. Vi valde att lämna ut våra self reports först för att låta respondenterna associera fritt angående begreppet digitalkompetens utan påverkan från oss. När vi samlat in svaren formulerade vi individuella frågor utifrån dessa och följde sedan uppdem med delvis strukturerade intervjuer för att få en fördjupad kunskap om lärarnas åsikter.RESULTAT: Studien visar att lärare är positivt inställda till att integrera digitala medier i undervisningen.

The purpose of this thesis is to illustrate how non-profit organizations map the market of potential donors and how they apply their knowledge about the motives of the potential donors. The case-study of Church of Sweden Aid shows how a Swedish non-profit organization applies this in the daily work. In its strategic marketing the organization actively use marketing surveys in different forms. By employing an analyst Church of Sweden Aid has a possibility to make another step forward in order to understand its donor market and to adjust its strategic marketing plan to it. Church of Sweden Aid says that they don?t work with the donor?s motives.

Den rådande trenden är att vi blir alltmer uppkopplade mot Internet och sociala medier. Vi kommunicerar med varandra snabbare och flitigare. Via sociala medier kan företag nå en allt större publik. Främjar sociala medier relationen mellan företag och kund eller gör de mer skada än nytta?.