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3185 Uppsatser om Digital marketing - Sida 20 av 213
Analog kompression vs digital emulering: Kan oerfarna lyssnare höra skillnaden?
Syftet med denna uppsats var att undersöka om oerfarna lyssnare kan höra skillnad mellan ljud som är komprimerad med en analog kompressor mot samma ljudfiler som är komprimerad med en digital emulering av samma kompressor. Universal Audio Teletronix LA2A kompressor som är en analog enhet och Waves CLA-2A som är den emulerade varianten av samma kompressor ingick i testen för att kunna generera stimuli för jämförelse. Ett blindtest med 16 försökspersoner utfördes för att informera om eventuella skillnader mellan de två typerna av kompression. Resultaten av undersökningen visade att försökspersonerna kunde höra skillnaden mellan båda typer av komprimering..
Musikmarknadskommunikation 2.0 : En studie av hur svenska independentbolag i musikbranschen kommunicerar med sinmarknad via sociala nätverk på internet.
This essay has a purpose of looking at Swedish independent labels in the music industry and how they communicate with their market through social networks on the internet. There have not been much research about this in the past and we hope to contribute with knowledge to the area. In mind we had the changing music industry, an evolution of the internet and viral marketing communication.To answer our research question we decided to conduct three interviews with people who worked at independent labels and had market communication as their area ofresponsibility. The three independent labels in our study were based in Sweden, except for one that is based in London, England as well as Stockholm, Sweden. We selected the independent labels based on their tendency to work with marketing communication in the social networks on the internet.
Morgondagens arkiv : Om arkivhantering i framtiden
The aim of this study has been to create a future scenario of what archiving might look like in the future. The main theory used in the study comes from future studies, but also a theory about the social impact of technology on work were used. The questions that were analysed were about the tasks of the archivist, the appearance of the archival institution, collaboration with other LAM institutions, knowledge requirements for the archivist and the amount of archivist positions. The method used in the study was scenario writing, which derives from future studies. The source material consisted among other things of regulations and laws related to archiving together with some archival manuals.The tasks of the future archivist will probably consist of the same tasks as those of present archivists who work with digital archiving, even though archivists probably forever also will have to work a little with paper records.The future archival institution will probably retain its paper records and keep its digital records on digital storage media.
Digitala och sociala medier i undervisningen för elevers ökade motivation, delaktighet och måluppfyllelse.
The aim of the study was to examine both 1) how aware teachers in a specific area are about ICT tools in teaching ; and 2) how likely teachers are to use ICT tools to reverse the trend of unmotivated students and low achievement scores . I will look for answers through the following questions:How extensive is the knowledge of the teachers on digital and social media in education? How have teachers in the past year used various social media in their teaching? In what grade does ICT-supported teaching lead to higher motivation, participation and achievement? Is there a difference between the sexes, different stages (1-3, 4-6, 7-9) and number of years in the profession in knowledge of and openness to the use of ICT in education?The method used is a questionnaire in which a number of respondents have answered a number of questions about ICT tools in teaching. Validity of the study can be said to be high when the survey has measured what it intended to measure, however, I need to be careful in draw full account of the result as the response rate is low with only 39%. In summary, the results show that there is low awareness among respondents about the methods and the digital and social tools I lift in the survey.Mainly the respondents use some of the methods and the digital and social tools in preparation for the lesson.
Wikipedia : Informationspublicering på Internet ur ett genus- och maktperspektiv
This essay is about publishing on the Internet and aims to understand the differences between publishing information on the webpage Wikipedia (Swedish version) in contrast to other information pages on the Internet, for example blog, discussion pages, homepages etcetera. The study is based upon an article which described that 90% of the information publishers at Wikipedia belongs to a small elite of white, western, well educated men between the age of thirty to thirtythree. This study examines why people who does not belong to this heteronormativity publish information in other Internet places but not at Wikipedia.Wikipedia is an open source site, where anyone can publish and are even encouraged to do so and is often described as an utopian dream of the digital democracy, so why don´t people express themselves on Wikipedia? The method is based on two discussion groups, which are compared and analyzed. The study is based upon theoretical competence within feminist theory and conceptions such as intersectionality, heteronormativity and digital divide as well as theories about digital devices and social order.
?Den svåraste gruppen att nå?: Folkbiblioteks marknadsföring till pojkar i högstadieåldern
The object of this bachelor thesis is to examine how publiclibraries are working to reach out to boys in their early teens,and from a relationship marketing perspective see howlibraries are using marketing as a tool in creating long-termrelationships with this user group. The following questionsare asked: How do public libraries market themselves toboys in their early teens? How are children?s and youthlibrarians working to create long-term relationships with thisuser group? How do children?s and youth librarians viewmarketing as a way to create long-term relationships with theuser group? The theoretical framework of the study is EvertGummesson?s model of relationship marketing. Interviewswith five children?s and youth librarians make up theempirical data.
Digital mediehantering i Försvarsmakten
Det senaste året har jag arbeta med analys av digital mediehantering, digital
media som ett informationsverktyg samt tekniken bakom det.
?Hur kan man göra saker mer effektivt?, ?är webb-tv något för Försvarsmakten
att använda sig av i syfte att göra sitt informationsflöde mer effektivt?, både
internt och mot allmänheten.
Föreliggande arbete tar upp tekniken bakom dessa områden, jag försöker
även förklara hur relativt enkelt det kan vara att integrera dem i en
existerande organisation utan att göra dyra omorganisationer.
Jag har även inventerat AMF och FM media på deras utrustning, teknik
och gjort en lista på vad som är användbart och på vad som bör tas bort inför
en omstrukturering. Vidare föreslår jag var en viss utrustning bör lämpligast
placeras för att göra mest nytta.
Slutligen handlar detta arbete om att skapa en medvetenhet om digital
media, och visa exempel på vad man kan göra med denna teknik i en organisation
som Försvarsmakten och AMF..
Digital-TV : Hur digital-TV-distributörer bygger relationer med kunder
1997 kom riksdagen med ett förslag om att genomföra ett teknikskifte inom Sveriges marksända TV-distribution. Teknikskiftet skulle innebära att de analoga TV-sändningarna via marknätet skulle ersättas med digitala TV-sändningar och övergången skulle därför bidra med en mängd ekonomiska och tekniska fördelar. Digital-TV-sändningar erbjöds sedan tidigare av ett fåtal TV-distributörer men skulle nu bli något som fler TV-konsumenter skulle få tillgång till.Digital-TV-övergången är nu i full gång och påverkar såväl konsumenter som distributörer av digital-TV produkter och tjänster. Syftet med uppsatsen är att undersöka hur två digital-TV-distributörer anpassar sin marknadsföring för att stärka relationer till befintliga kunder och skapa relationer till nya kunder. Uppsatsen fokuserar på huruvida distributörerna tillämpar transaktionsmarknadsföring eller relationsmarknadsföring och hur den rådande digital-TV-övergången påverkar marknadsföringen.Teorier bakom relationsmarknadsföring fokuserar bland annat på relationen mellan leverantör och kund och detta är det centrala temat i uppsatsen.
Tusen röda plastbåtar : En studie av framgångsrik gerillamarknadsföring
Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.
Gårdsbutiken : att välja marknadsföringsstrategi
The agriculture of today is getting larger and larger and it demands more efficient machines to handle these larger units. But all farmers don?t have the opportunities or don?t want to expand. What should they do if they want to remain on the farm? An alternative is to start a farm shop.
Digital tomosyntes vid lungröntgen
Lungröntgen är en av de vanligaste röntgenundersökningar som görs i Sverige. Många gånger vid vanlig lungröntgen kan patologiska förändringar bara misstänkas så då används datortomografi (CT) undersökning av thorax som komplettering. Detta ger en ganska hög stråldos till patienten. En ny teknik, digital tomosyntes har visat sig kunna ge klart bättremöjligheter att ställa diagnos vid flera sjukdomstillstånd än vanlig lungröntgen utan att ge anmärkningsvärd högre stråldos. Några studier har visat att behovet av CT undersökningar kan reduceras med hjälp av denna teknik, vilket ger klart lägre stråldos till patienten.
Förekomsten av Personliga Egenskaper i Platsannonser : En kvantitativ innehållsanalys
The purpose of the study is to highlight educators' preferences and attitudes towards tablet in preschool by describing the use of this digital tool in the preschool educational activities. The use of tablet in preschool is in the study looked upon as a phenomenon. The description of the phenomenon is built on the analysis and interpretation of educators' statements about it. The research questions focus on the following aspects: educators' attitudes towards the tablet and its use in pre-school educational activities, the tablet's current area of use, the culture surrounding the use of this digital tool and the educators? statements about advantages and disadvantages of tablet's use in preschool.
Marknadsföring via sociala medier : Vilka marknadsföringsmöjligheter ger sociala medier för småföretag inom turism- och upplevelseindustrin?
This paper intends to show how micro- and small businesses in the tourism and experience industry makes use of social media as a marketing tool. The study also shows the possibilities for businesses to market themselves to customers through social media. Small businesses usually don?t have the same conditions or the same marketing resources that larger companies have. For small businesses that lack marketing resources, social media is a great addition to marketing since the technology around social media is relatively simple.
En bild ljuger aldrig? : En studie om digitaliseringens inverkan på trovärdigheten i fotografier
The concept of the photographic truth has had a special status for almost 200 years. Yet with the emerge of digital technology and especially digital photography there has been a loss of the particular connection photography has had in reference to reality. The aim of this study is to see in what ways digitalization has affected the credibility of photography from the perspective of professionals in the field of photography. The digital technology that has enabled the large-scale manipulation of photographies is not, however, the main reason for the decreased credibility of photography. The ongoing discussion about the available possibilities concerning digital imagery and manipulation has had a far more powerful effect on the concept of the photographic truth.
Att kommersialisera och sa?lja en plats : en analys av resereklam, representationer och geografiska fo?resta?llningar
Pictures are often used when marketing a tourist destination. Photographs of a place, a destination, are used to convince customers and stimulate daydreaming in order to turn a potential customer into a real customer. For some people the photographic representations of a place is the only one they experience. With this in mind, it is reasonable to question how representations of places and geographical imaginations are being (re)produced when marketing a destination by using photographs. This paper aims to study how representations of place and people are used when marketing a tourist destination via travel commercial.