The tourism industry is a young industry in Sweden but important for the economy and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry are an important part, as these are a big part of the destination. Their marketing and communication becomes a force to reckon with in order to attract tourists to the area. The purpose of this study is to examine how entrepreneurs through destination marketing reach their target market and with the intention to identify marketing channels that the entrepreneur uses.

Interactive media is constantly increasing in our surroundings and with the innovation of touch-screens, two-way communication with screens has become part of our daily life. Still, this well known way of process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf within grocery retailing.

The intention of this essay has been to investigate how the new digital technology has affected the tourism industry and marketing, as well as how travel agents and tour operators adapt to this. We also aimed to get a broader view of how the future might look like when it comes to marketing and virtual service landscapes. We decided to base our research according to these following four questions:? What affect travel agents? way of adoption to the technical development?? What purposes do the travel agents have for building up their virtual service landscape?? How much does the travel agents emphasize on Digital marketing?? What can travel agents do to better adapt to the technological development in the future?We have chosen to use a qualitative research for this essay. The reason for choosing a qualitative research was to gain a wider understanding that would represent a big part of the changes of technology development.

Bakgrund: Marknadsföring är ett ständigt föränderligt område, och den tekniska utvecklingen har medfört både problem och lösningar. Digital produktplacering, vilket möjliggör infogning av produkter och varumärken i efterbearbetningen av en film- eller tv-inspelning, kan ses som en lösning på den traditionella produktplaceringens brister.Syfte: Syftet med studien är att presentera en konceptuell jämförelse mellan traditionell och digital produktplacering med fokus på att, inom ramen för det senare, beskriva, analysera och skapa en förståelse för fenomenet. Studien innefattar att en definition av digital produktplacering skapas, samtidigt som dess bransch exemplifieras och framtidstron utreds.Genomförande: Efter genomförd förstudie användes dokumentstudier, och intervjuer med fem aktörer inom produktplaceringsbranschen samt en medieforskare, för att studera fenomenet utifrån vårt valda syfte.Slutsats: Vår definition av digital produktplacering, ur marknadsföringssynpunkt, lyder: Digital infogning av produkter, eller varumärken, i tidigare inspelat medieinnehåll i syfte att påverka den avsedda målgruppen. Fenomenet anser vi komplettera traditionell produktplacering som marknadsföringsmetod och kommer därför troligen inte att ersätta densamma, utan istället verka i symbios. Däremot tycks framtiden se positiv ut för de båda fenomenens användande..

Direct marketing is an area within marketing that is growing rapidly. Many companies has realised the benefits of using direct marketing, such as receiving direct response from customers and gaining a better customer relation. The growth within direct marketing means that traditional mass marketing today face harder competition than ever. This thesis examines and look in to three well recognised Swedish companies use of direct marketing. Our main purpose is to establish how companies spend their marketing budget between direct marketing and traditional marketing activities.

This project practise methods used in the interaction design discipline to develop a concept related to the Swedish Guinness World Records Magazine. This project is a challenge to accommodate both the users? and client?s needs. We focus on interaction and the experience, which is acquired through the use itself, and how to connect it to a theme from a client. The aim of this project is to create a meeting place for children where they can interact with technology.

The aim of this study is to describe the market for Digital Signage in Sweden and give the reader an increased insight and understanding of the problems that suppliers and buyers of Digital Signage may encounter. The study is abductive and based on a number of qualitative interviews with representatives from potential buyers, an existing user, a supplier and a number of companies with insight into Digital Signage. Our findings show that the companies in this study have not yet reached the stage of being ready to invest in a system for Digital Signage, since the effects on for instance increased sales and potential savings on marketing communication have not yet been clearly proven. Furthermore the study shows that it is important that a supplier has a fundamental understanding of the business model of the buyer. In addition to this, service, support and IT-related issues are of great importance for the potential buyers.

The aim of this Master?s thesis is to present guidelines for making a digital repository. To attain this, useful factors for creating an archive were examined. Also different organisations? strategies were analysed.

The aim of this Master?s thesis is to investigate different ways of illustrating the information literacy of librarians and with a pragmatic view survey what has been written about marketing the librarians. The thesis is based on a marketing theory introduced by Philip Kotler. He believes that marketing is a social process and that everything can be marketed. I have reviewed three marketing strategies and their significance in marketing the information literacy of librarians.

Denna rapport kommer att handla om mitt arbete att skapa en digital ecorche och jämföra traditionell och digital skulptering.och möjligheten att kombinera dem..

Syftet med denna undersökning är att ta reda på vad den elektroniska handeln via digital-TV har för förutsättningar att slå sig in på den redan befintliga marknaden där bland annat Internet finns. Elektronisk handel via digital-TV är en tjänst som inte finns idag, men som skall introduceras under hösten 1999.Eftersom handel via digital-TV inte finns i dagsläget, har en jämförelse gjorts mellan digital-TV och Internet för att på så sätt få ett mer konkret resultat vad det gäller digital-TV. Den elektroniska handeln via Internet är på frammarsch och om tekniken fungerar bra på Internet, kan erfarenheterna även utnyttjas och användas på digital-TV.Rapportens resultat visar att den elektroniska handeln via digital-TV kommer att fungera och även att handel via digital-TV kommer att bli ett komplement till Internet. Rapporten visar också vilka produkter och tjänster som kommer att finnas tillgängligt via digital-TV..

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

Digital teknik utgör ett obligatoriskt inslag i svensk undervisning, såväl praktiskt som i rådande kursplaner. Följande uppsats behandlar hur digital teknik tillämpas i bildundervisningen på några grund- och gymnasieskolor, samt vad som påverkar tillämpningen. Vidare beskrivs även nårga lärares upplevda relation till anammandet av digital teknik i bildudnervisning..

The tourism industry in Sweden has expanded in recent years and the increasing industry has meant that customers are in need of a reseller for their trips abroad. Today there are three types of retailers available. These are : Traditional travel agencies , tour operators and online travel agencies.Online Travel agencies are the most modern online option for customers. Their existence has made it easier for the customer and reservation can be made anytime and anywhere. The competition has intensified between the three retailers and the traditional alternatives must find new ways to survive.

Syftet med uppsatsen var att ta reda på hur man som pedagog kan arbeta med digital portfolio i förskola samt hur digital portfolio kan fungera som ett underlag till reflektion över pedagogens verksamhet samt som ett verktyg till att förändra den. I min undersökning har jag använt mig av en kvalitativ metod i form av intervjuer med pedagoger i förskolan som arbetar med digital portfolio. Min studie visar att pedagogerna anser att digital portfolio är ett arbetssätt som synliggör barns lärande för pedagogerna, barnen själva samt för föräldrarna. Studien visar även att digital portfolio används till att förstå och förändra den egna verksamheten men att pedagogerna inte på ett medvetet sätt använder digital portfolio till det syftet. I min diskussion för jag ett resonemang om resultatet samt om möjligheterna med digital portfolio..