Interactive media is constantly increasing in our surroundings and with the innovation of touch-screens, two-way communication with screens has become part of our daily life. Still, this well known way of process information is not often seen in the in-store environment of grocery retailing. Here, interactive media is an unestablished field where empirical studies are invisible within the academic world. The lack of knowledge in which effect interactive digital signage has is one of the barriers of investing in this marketing solution in-store. The main purpose of this study is to examine and describe the effects of interactive digital signage at shelf within grocery retailing.

The purpose of this study is to investigate how twelve middle school teachers use educational tools and what influences their choice of educational tools in Swedish language writing instruction. To answer this purpose, three research questions were formulated: What does writing instruction look like for middle school students according to the teachers in the study? What influences teachers' choice and use of educational tools in writing instruction? What opportunities and challenges do teachers experience in Swedish language writing instruction when using different educational tools? Twelve teachers from variously sized municipalities and with different experiences participated in the study through purposive sampling and convenience sampling. The chosen method is qualitative semi-structured teacher interviews. To analyse the results, this study employs analytical tools from the sociocultural perspective, using concepts such as mediation, appropriation, the zone of proximal development, and scaffolding. The results show that both analogue and digital tools are used in the teachers' writing instruction. The choice of tools should be based on pedagogical considerations, with an emphasis on social interaction and collaboration during the learning process.

The aim of this thesis is to investigate how libraries use thetools and ideas from library 2.0 in their reading promotionwork. We also want to include how librarians motivate thisuse and whatever merits and faults they encounter. We haveperformed document studies and interviews which we thenanalyzed with qualitative content analysis. Our theoreticframework in this study which we also used as a part of ourcoding scheme in the analysis was a model over the conceptlibrary 2.0 developed by Holmberg, Huvila, Kronquist-Bergand Widén-Wulff. This model describes seven aspects oflibrary 2.0 which is users, participation, library and libraryservice, web and web 2.0, social aspects, technology andinteractivity.

Digitizing and Digital libraries create great opportunities toprovide access to cultural heritage globally, but the quicklychanging information technology environment also raises manyquestions. The aim of this bachelor thesis is to analyse whatvisions and ideas behind one specific digital library, Europeana,that can be found in documentation related to the project. Whatideas can be identified concerning aspects such as userparticipation, access to information, knowledge andinformation literacy? What is the project?s role in relation toeducation, preservation of cultural heritage and democracy?The method used to answer these research questions is adescriptive idea analysis. The empirical material, consisting ofprimary sources written in relation to the project, has beencategorized within dimensions and analysed according toDouglas Raber?s three public library strategies: social activism,the conservative response and the populist initiative.

This masters thesis concerns the Public Library Service in Eastern Africa, Tanzania. Our subject was developed through a feasibility study that gave us comprehension that developing countries have individual problems concerning books and libraries. We understood that the main problems were the libraries financial situation and their dependence on aid. We also understood that the libraries do not have the resources to satisfy the society as a whole. The major questions raised in this study are: - How do the regional librarians describe their work situation? -Which role do the Regional Librarians have in society? Data was collected through interviews and observation, and the study is a qualitative case study.

In 2010 there will be a political resolution to ensure that the Swedish society is accessible to all citizens including people with disabilities. For this purpose a national action plan for disability policy "From patient to citizen" (Govt. Bill 1999/2000:79) has been set out with the aim of ensuring that the disability perspective will permeate every sector of society and that the approach and response to people with disabilities will be improved. The Swedish National Council for Cultural Affairs is responsible for implementing the disability policy in the cultural sector.Since public libraries in Sweden are a part of the public cultural sector, they will also be affected by the political resolution regarding accessibility. The concept underpinning library services for disabled people must be that of equality of access.

BAKGRUND: Bakgrunden beskriver det förändrade kunskapsbehov som samhället nu genomgår och hur lärare i skolans verksamhet hanterar och förhåller sig till detta. Kritiskt förhållningssätt, elevernasmedieanvändning och begränsningar som kan förekomma är andra delar som behandlas.SYFTE: Syftet med studien är att undersöka hur sju lärare i årskurs 4-6 tolkar begreppet digital kompetens och hur de arbetar med digital kompetens i sin undervisning. Ett bisyfte är att undersöka om lärarna tror att de kommande styrdokumentens riktlinjer kring digitalkompetens kommer att förändra deras undervisning, och i så fall påvilket sätt.METOD: Metoderna som använts i studien är self report och delvis strukturerade intervjuer. Vi valde att lämna ut våra self reports först för att låta respondenterna associera fritt angående begreppet digitalkompetens utan påverkan från oss. När vi samlat in svaren formulerade vi individuella frågor utifrån dessa och följde sedan uppdem med delvis strukturerade intervjuer för att få en fördjupad kunskap om lärarnas åsikter.RESULTAT: Studien visar att lärare är positivt inställda till att integrera digitala medier i undervisningen.

The object of this master thesis was to examine the significance of fairy tales for children and the extent which children today are able to share fairy tales through the activity of the libraries. The main question was: how current were fairy tales at the investigated libraries activity for children and how current were fairy tales in todays book publication? The qualitative methods used were in the form of interviews, statistics and source studies. The theoretical literature in this thesis described the folkloristic context of the fairy tales. There was also a psychological and a pedagogical view of the possibility of the fairy tales.

The case study we conducted describes market for transmission of terrestrial digital TV. The purpose of this study is to find out what hinders potential entrants from entering the market as well as to discuss possible competitive strategies for potential entrants. Our conclusion is that even though the market for transmission of terrestrial digital TV can be viewed as attractive due to its fast growth, there are barriers to entry that block companies we identified as potential entrants from entering the market. The industry experience of the current market players (Teracom and Boxer) along with their knowledge of the consumers and the fact that Teracom is a multi-business company are some of the factors to be taken into consideration. Switching costs is the most important barrier to entry for the industry.

This is a study on the electronic reference work of some Swedish university and university college libraries. The purpose of the study has been to find out how the service works at the different libraries, to study the electronic reference interview and to find what is important when you start a new electronic reference service in the light of Brenda Dervin's sense-making theory study. Furthermore, we examine the aims of the electronic services offered and the differences between electronic and traditional reference interviews. In the background to the study we place electronic reference services in a context by describing the role of information technology and electronic mail in the libraries. The electronic reference interview is studied with the help of literature on the traditional reference interview.

Det här arbetet tar upp modellering och skulptering riktat mot webbaserade 3D spel samt texturerings processen och hur man kan arbeta med optimering.Syftet med arbetet är att undersöka om och när det är användbart att utnyttja digital sculpting för detaljering eller skapande av meshes samt vilka avväganden som måste göras..

This bachelor's purpose is to examine different types of library work directed at theSwedish national Jewish and Romani minorities. The thesis will begin with accounting for thepolitics of Swedish national minorities and of today?s situation for Jews and Romanis in Sweden.We will, to accomplish this purpose, use a three-piece question formulation regarding therespective works of the libraries, as well as the possible benefits that cooperation betweendifferent libraries could bring. The questions are answered in the analysis of four qualitativeinterviews through a model based on Dorte Skot-Hansen's thoughts on the library's different rolesin different understandings of society. The analysis will lead us to a final discussion, in which wewill present our results: that distinct guidelines regarding the national minorities for the publiclibraries are a necessity for Sweden?s fulfilling of the responsibility towards these groups; thatthere is a need for a coordination of the propositions and conventions regarding the nationalminorities in the shape of a substantial legislation; and that this field in the future needs to bethoroughly observed and examined in order to evaluate how the Swedish public libraries meet the needs of the national minorities..

Care and solicitude about Swedish documentary heritage has varied substantially throughout the years. The main purpose of this essay has been to investigate what efforts have been made to preserve rare book collections at public libraries. These cultural policies have been studied from both a national as well as local perspective. What we have tried to explore can be condensed into three questions: What national initiatives have been taken in the past century to preserve the municipal documentary heritage?What initiatives have been taken in the past century to preserve thedocumentary heritage of what is presently the municipality of Jönköping? What value do rare book collections at public libraries represent? The results indicate few national efforts were initially made to preserve rare book collections in the timeframe we studied.

The aim of this thesis is to explore the relationship between the surrounding world and the library with respect to the library?s need to provide a Library 2.0 web site. We also explore the relationship between the physical and the virtual library. Our research objects are the public libraries of Stockholm and the Umeå region, that maintain the web sites Biblioteket.se and minabibliotek.se respectively. By applying Dorte Skot-Hansen's theory of rationales we found that the Stockholm public library is acting in accordance with the experience rationale, whereas the libraries of Umeå are influenced by the instrumental rationale.

This two year master thesis reviews the possibilities for how public libraries and geriatric care can cooperate on a long-term basis. By using a project called Prosit the study shows which approaches and actions that worked in order to create this kind of successful collaboration, and which ones that didn't.The theoretical framework consists of the sociocultural perspective developed by psychologist Roger Säljö in meaning to emphasize how these two departments can learn from each other. The theory also underlines the fact that both public libraries and geriatric care can develop their own way of improving the elderly?s daily life by working together. The thesis method is qualitative and based on Virginia Braun and Victoria Clarke?s thematic analysis.