This thesis is about cover illustrations of DVD movies as examples of visual communication. I have studied the cover illustrations of the three movies Gran Torino, Secret Window and As White As Snow. My research assignment has been to find out how the cover illustrations of DVD movies communicate in relation to the story. I have also been looking for what makes a cover illustration interesting and if the interest in itself is individually considered or if there are certain general rules regardless of the observer.To reach a conclusion I have been studying components in advertising pictures, visual communication and how the commercial producers use advertising to communicate with the observer. Semiotics, advertising and comparisons between the cover illustrations have been my method for analyze.I have come to the conclusion that cover illustrations are meticulously produced, and that every single part of them is important for the observers? over all impression and interpretation of the cover illustration.

Vår uppsats fokuserar på data- och tvspelsbranschen med en inriktning på relationerna mellan spelutvecklare och spelutgivare. Bakgrunden till uppsatsen och studien bygger på att maktbalansen mellan spelutvecklare och spelutgivaren faller i favör för spelutgivaren som ofta kontrollerar både finansiering och distribution av en spelproduktion. Detta skapar en situation där spelutvecklaren, som står för den skapande delen av en spelproduktion, har liten till ingen kontroll över sin egen verksamhet. Denna balans håller på att förändras genom uppkomsten av nya finansierings- och distributionsalternativ som tillåter spelutvecklaren att förbigå spelutgivarens inblandning i spelproduktionen. I vår uppsats har vi valt att undersöka hur folkfinansiering, digital distribution och mun till mun-marknadsföring påverkar spelutvecklares autonomi.

The time we live in now is significant for its many ways of spreading information- it is indeed the era of communication. The Internet is the main reason for this evolution, where you can reach out to any corner in the world in less then a second. Information is flowing over us and we get more and more used to being in a constant accessible state. The individual might spread his own word as he wishes. From a democratic point of view this should give a great opening for everyone into the public spheer.

All over the world, scientists agree that to succeed with a conservation project, it is important to have a good relationship with the local people. If they do not receive a good impression of the project, they will not be willing to collaborate and the project will probably fail. According to previous studies, there are different factors affecting attitudes to conservation, like the level of education of the participant. Many studies have shown that the higher education the people have, the more positive attitude they have to adjacent conservation areas. Economical factors are also important, it is often stated that having more money results in a better attitude.

For many people, a good game is synonymous with good graphics. One thing that is often forgotten, is that the graphics only makes up one part of the games. An aspect of the games that is far to often forgotten, is the game?s content and ability to tell stories. Through analyses of the games of the Zelda series, the development of content and storytelling aspects of computer- and video games, since the later half of the 1980:s and up till today, are examined..

The discussion about gender and ideals shown in mass media is a subject of great importance for the society in general. Media is playing an essential part when it comes to establish standards and values and we are constantly exposed to all types of impressions, whether we are aware or not. It is therefore of great importance that we understand how stereotypes are built and to gain a deep knowledge that would enrich the area of Media and Communication Studies.The aim and focus of this study was to analyze how male stereotypes is communicated in print advertising and how visual means of expressions helps to construct the masculinities shown. From a semiotic analysis of seven print adverts appearing in the Swedish lifestyle Magazine Café were we able to gain a thorough understanding about how male stereotypes are communicated and built.The result showed that different kinds of stereotypes are in fact used but it is still a hegemonic masculinity that is predominating. Traditional male characteristics are still in use but we were able to see strong indications of effemination, sexualizing and objectifying.

Syftet med detta arbete är att undersöka A-ljudteknikers lyssningsnivåer i förhållande till konsumenters lyssningsnivåer. Undersökningen av konsumenternas lyssningsnivå sker i konsumenternas hemmiljö, och undersökningen av teknikerna sker i kontrollrumsmiljö. För att arbetet ska vara så nära verkligheten som möjligt återspeglar testmaterialet programutbudet från SVT. Testmaterialet är producerat i formatet Dolby Digital 5.1. Studien visar att skillnaderna i lyssningsnivå mellan konsumenter och ljudtekniker är 8,5 dB.

In a time where information overload is a fact, well formulated messages is required and communication is a big contributing element for building strong brands. In the north of Sweden, Norrmejerier is one of the big actors with dominance on the dairy factor market. Through making milk products that lands in the consumers refridgerators, they are not only working for economical interest but also for improving the nature of the north of Sweden. Through visual communication, Norrmejerier shows the consumers a beneficial view of the north of Sweden which corresponds to the populations own impression of their part of the country. This contributes to a feeling of belonging that makes strong and loyal consuments. The feeling of belonging is also reflected in Norrmejeriers commercial movies, that uses the consumers conscience to make costumers. By two group interviews and a semiotic analysis of Norrmejeriers commercial movies, this study aims to examine how Norrmejerier uses qualities of the north of Sweden when building their brand.

The purpose of this study was to analyze two local tourism related organizations in Umeå and how they used the marketing method Storytelling. The aim of this study was to examine what kind of stories the tourism related organizations were using, what these stories said in a direct, or in-direct way and how the reception was of the stories and the destinations. A qualitative study in the form of a discourse analysis based on Laclau and Mouffe's view on discourse analysis was conducted. The results of this study shows that storytelling is more effective when it is incorporated in the whole destination/organization when it comes to tourism related organizations and destinations. It also shows that storytelling in itself isn't only an innocent and positive tool and can cause negative feelings if used wrongly for an organization/destination.

The purpose of this project was to develop an interactive toy concept. A toy capable of reacting and expressing emotions like happiness, sadness, anger or love. And capable of developing its character with use.The initial questions was, how do I create interest, understanding and affection between a digital product and its user? How should the interaction be made?During the course of the project the search has mainly been for something that does not base its shape and interaction on likeness. Forexample likeness to humans or pets.I have created a toy concept called iio.

Den här uppsatsen handlar om hur pussel och skr äck kan kombineras i ett och samma digitala spel. Hur man som utvecklare kan f å en j ämn balans mellan skr äcken och pusslen som presenteras f ör spelaren i spelet. Den typ av skr äck som den h ar uppsatsen har fokus på är genren 'Survival-Horror' och anv änder sig av den typ av skr äck som i digital spel kategoriserats som 'Survival-Horror'-spel. Den här uppsatsen visar en analys av 'Survival-Horror', samlar information om pussel och skr äck f or att utforma en hypotes hur dessa kan kombineras. F ör att kontrollera om hypotesen st ämmer utf ördes en intervju innan pussel- och skr äckmomenten implementerades i ett digitalt spel. Efter implementationerna genomf ördes det speltester i tv å omg ångar f ör att analysera resultatet mellan de tv å omg ångarna..

Summary The place I have been working with is a garden, belonging to a family estate, called Tolvmansgården. It is located on an island northeast of Norrtälje in Roslagen. The frontage is red with white corners like so many other houses in the neighbourhood, but ours is one of the oldest houses on the island. Today the house and garden is own by my mother, Pia Johansson. Since I?ve started my education in garden design my interest for our country garden has increased.

Detta är den avslutande rapporten som knyter ihop examinationsarbetet i kursen Y0009B vid Luleå tekniska universitet.Denna rapport behandlar i grova drag bakgrund, planering, uppbyggnad och färdig produkt av en ventilationskarta för underjordsgruvans ventilationssystem i Björkdal, framförallt för att ha till hands ur brandsäkerhetssynpunkt. Tankegångar med alternativa metoder och utformningar utifrån en tillsammans med berörda personer framtagen kravspecifikation finns behandlat i rapporten. Där framgår även vilken lösning och detaljnivå som valts för projektet i fråga. Det färdiga resultatet har överlämnats i digital form på björkdalsgruvans server men med utdrag som bilagor till rapporten för att åskådliggöra tillvägagångssättet och utformningen.

Denna studie undersöker hur lärare arbetar med kartor i skolan och hur elever uppfattar användandet av kartor, både i skolan och i vardagslivet. Hur lärare uppfattar förändringen i mötet med kartan genom bytet från Lpo 94 och Lgr 11 kommer också att belysas. För att få svar på dessa frågor har åtta stycken intervjuer av lärare på högstadiet samt fyra fokusgrupper innehållande fyra elever styck genomförts. I intervjuerna uppger lärarna att det idag finns en bristfällig helhetssyn gällande kartan hos eleverna, fokus ligger ofta på ett litet område. Lärarna anser att denna utveckling inom ungdomars kartuppfattning påverkas av dagens teknik, som till exempel GPS där fokus ligger på start- och slutpunkten.

Today there are many applications of digital terrain models (DTM) and the requirements of low uncertainty increases. Most of the DTM are produced with Global Navigation Satellite System (GNSS), terrestrial laser scanning (TLS), airborne laser scanning (ALS) and total stations. Guidelines for the preparation and verification of DTM are found in Swedish Standards Institute ? Technical Specifications (SIS-TS) 21144:2007 and SIS-TS 21145:2007. These were defined in collaboration between Swedish National Rail Administration, Banverket, and Swedish Road Administration, Vägverket, to satisfy the needs of requirement formulations in the production of DTM planning, design and construction. The purpose of this paper is to produce and control DTM over Åkermans kulle, located west of the University of Gävle, according to SIS TS 21144:2007 using GNSS with network-RTK, TLS and ALS.