Titel:                                 Marknadsstrategi för lead generation: En studie om digitala marknadsstrategier och dess effekt på marknadsleadsNivå:                                 C-uppsats, kandidatexamen i FöretagsekonomiFörfattare:                        Anna Pettersen och Emma StåhlHandledare:                     PhD Agneta SundströmExaminator:                     PhD Lars-Johan ÅgeDatum:                             2014-JuniSyfte:                                Syftet med denna studie är att öka förståelsen för hur företag planerar, tillämpar och utvärderar strategier för digital marknadsföring med avsikt att generera leads.Metod:                              Flerfallstudien är av kvalitativ karaktär. Empirin samlades in genom en primär datainsamling av tio semistrukturerade intervjuer utförda på tio olika företag med verksamhet inom svenska IT-industrin. Genom ett rutnät har vi kodat och analyserat insamlad primär data för att finna teman och mönster som mynnade ut i en kärnkategori; Effekt.Resultat & slutsats:        Studien visar att de medverkande respondenterna anser att lead generation och digital marknadsföring är viktiga områden för deras företag. Respondenterna väljer att basera sin planering för marknadsstrategier på intuition och tillämpar strategier genom ?trial and error?.

Med bakgrund i de senaste årens digitalisering av skolan och EU-kommissionens formulering av digital kompetens som en av åtta nyckelkompetenser för ett livslångt lärande är studiens syfte att undersöka och jämföra hur lärare och elever på en skola på gymnasienivå ser på elevernas digitala kompetens. Detta görs utifrån tre frågeställningar som rör elevernas syn på sin digitala kompetens, lärarnas syn på elevernas digitala kompetens samt huruvida det finns någon diskrepans mellan dessa båda. Den metod som används är kvalitativa intervjuer, och studiens resultat bygger på totalt sju intervjuer. Av dessa är fyra intervjuer med elever från samma klass och tre med lärare från samma skola. Resultatet analyseras utifrån Macken-Horariks modell om kunskap och litteracitet och delas in i tre kategorier som ligger till grund för diskussionen. I denna lyfts utöver Macken-Horariks modell också EU-kommissionens definition av digital kompetens och begreppsparet digital inföding och digital immigrant in som teoretiska utgångspunkter. Eleverna uttrycker generellt att de tycker att deras digitala kompetens är självklar och god.

Introduktion: Modellanalys har traditionellt gjorts på fysiska gipsmodeller. Idag finns ny teknik som möjliggör framställning av digitala modeller utan behov av konventionella avtryck. Syftet med den här studien är att undersöka tillförlitligheten hos digitala modeller framställda med en intraoral scanner, patientupplevelsen och olika tidsaspekter förenade med tekniken. Metod: På ett urval av 20 vuxna personer gjordes både konventionell avtryckstagning och en intraoral scanning (TRIOS, 3Shape) av bettet för framställning av gipsmodeller och digitala modeller. Den kliniska tidsåtgången mättes och personerna besvarade ett frågeformulär gällande sin upplevelse av metoderna. Fyra observatörer diagnostiserade bettrelationer och utförde ortodontiska mätningar på gipsmodeller med ett skjutmått och digitala modeller med OrthoAnalyzer Orthodontics (3Shape, Danmark).

The digitization in the Swedish health care sector is rapidly growing. This study investigates whether the digitalization in health care has led to higher quality and an increased value for patients. Interviews with staff in various health care professional categories were conducted to qualitatively study how the implementation of digitization is perceived in practice by those directly involved. Furthermore, an observation was made, where a doctor was followed duringa workday to study the different digitalization software tools that are being used. Previous studies and other relevant literature accompanied the study of digitalization in health care. Organizational theories were compared with the practical organization management at the studied health care organization, as well as their dependence on other authorities and companies.

The Swedish real estate market has experienced an intense increase of demand during the last ten years. Thus, people regularly visit real estate websites, as well as home improvement and interior design have become extremely popular. However, the Swedish real estate agencies still have not developed a theoretical framework on how to most effectively market the properties. The main purpose of this study was to investigate how interior in apartment advertising affects the buyer's interest in the apartment, and furthermore to start building a framework for how to effectively use interior as a marketing tool. The study connects theory regarding social identity, advertising effectiveness and product personality in order to investigate consumer behaviour in the real estate market.

Department of Education, University of Stockholm. Second year research project, autumn term 2009. The transformation of Swedish officer´s training into an academic professional education ? a study of professional identity in alteration. The study is a part of the Research Project; Discussion for collaboration - from vocational training to academic professional education.By Michael LarmThe purpose of this study is to analyse in what way the process of transforming Swedish officer´s training into an academic professional education are perceived in terms of professional identity, alteration and synergies.

This research addresses the issues of identity and culture in Latvia in the context of the upcoming European Union enlargement in 2004. Political self- determination of Latvia was historically indebted to culture. The phenomenon of cultural identity, so important 12 years ago when Latvian independence was regained, is largely ignored by politicians in the upcoming enlargement process. This is especially worth attention since the 8-th parliamentary elections took place in October 2002. The obvious lack of interest in cultural issues on the part of politicians is compensated by the apprehensions in the society (reflected in mass media) to loose Latvian specific culture and identity when joining the big European family.

This master?s thesis deals with integrating simulations using Agilents Electronic Design Automation tool ADS with customized Matlab scripts, for solving complex analog and digital radio architectures. In particular, it addresses predistortion, realized in the digital domain, of power amplifiers, modeled in the analog domain. The former is implemented in Matlab while the latter is implemented in ADS. Two versions of integrating the two systems have been tested: 1) Iterative approach on sample basis and 2) Scheduled batch solution by matrix inversion.

Traditionally and historically certain jobs have been recognized as male or female professions leading to the assumption that the barrier crossing men and women working in these gender atypical jobs are being less masculine and less feminine. The aim of this study is to examine similarities and differences among male social workers and female police officers in the experience of being a gender minority in their workplace and how it effects the construction of their gender identity. Working with a qualitative approach and using semi-constructed interviews the study was conducted by interviewing a total of five social workers and four female police officers, in six different communities, about their personal experiences of being a gender minority in a gender atypical job. The result shows both differences and similarities between the genders and their occupation; on a personal level neither of the respondents seemed to have a problem working in a gender atypical job although admitting that working in a ?female? and ?male? profession  had effects on their personality but not on how they viewed themselves as men or women.

This project details the process of converting and transferring a turn-based paper prototype to a digital real-time format. The projects goals were to see how well the original feeling could be transferred to real-time and how the transition itself went. The project have been completed with the help of the programmer Mikael Gullberg. The practical part of the project was executed between the dates of 25/4 ? 2/5.

The purpose of this study is to generate a greater understanding of the different ways in which music can be used to build an identity and create image within movies, and also to explain the different impacts this can have on the parties involved. Through the history of movies music has been used as a tool for enhancement and for expression of emotions. Through music the audience relates to personal memories or emotional states and the experience is given a deeper impact, helping to create memorable movie scenes. Certain directors have created a unique identity through the use of music in their movies, and also artists have been brought forward by starring in a soundtrack. What we find interesting, and what is also the discussion in this study, is in what ways this collaboration/artistic expression can be done and what impact it has on the parties involved.

Purpose: The purpose of this study is to examine how a company with a single brand is perceived as uniform, as well as how they use internal brand building to reconcile various competing actors within one brand. Furthermore the aim is to examine how staff, through internal brand building processes, perceives and identifies themself with the values of the common brand. Method: A case study with method triangulation was conducted at Nordiska Kompaniet department store in Stockholm. Quantitative data through a questionnaire survey with employees combined with two observations. Qualitative data was given through an email interview with a responsible manager of digital channels and PR from NK AB.Theories: This study has used the following theories; Destination marketing, Corporate brand, internal branding, corporate identity, corporate culture, brand value, service brand values, brand citizenship behaviour.Conclusion: This case study of NK has shown that internal branding building in a department store is a comprehensive work, which all involved must have a unified perception and understanding of the brand, in order to successful unite under one brand.

From being an exotic small religion that has existed at a fading presence in southern Iraq and Iran mandeism has moved to the West and Sweden. As more and more Mandaeans encounter a new culture and a new society in Sweden it affects not only them as individuals but also their religion mandeism. In this essay, I have begun to examine how Mandaeans think about their identity and religion. I have taken my starting point in a broad theoretical discussion of identity, religion and secularisation. Mandeism is a gnostic religion that probably has its roots in today?s Israel / Palestine and sees John the Baptist as the last prophet.

The thesis demonstrates a low-cost, low-bandwidth and low-resolution Analog-to- Digital Converter(ADC) in 0.35 um CMOS Process. A second-order Sigma-Delta modulator is used as the basis of the A/D Converter. A Semi-Uniform quantizer is used with the modulator to take advantage of input distributions that are dominated by smaller-amplitude signals e.g. Audio, Voice and Image-sensor signals. A Single-bit feedback topology is used with a multi-bit quantizer in the modulator.

This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. Methodologically, this study adopts a mixed-method approach which blends computational pattern detection, topic modeling, clustering, and spatial relationship mapping techniques, along with qualitative content and framing analysis. Theoretically, the study employs a perspective which uses epistemic and response skepticism to examine climate change denial, viewing it through the lens of countermovements and social movement framing. The study's main contribution lies in the enablement of comprehensive analysis of a large audio-based dataset, achieved by leveraging recent AI advancements for reliable audio-to-text conversion combined with topic modeling.