The purpose of this study has been to examine a few Swedish advertisment producers opinions on the subject of viral advertising and especially the ethical aspects of hidden viral advertising. The specified purpose of this paper is to:To clarify the underlying reasons for the use of viral advertising.To clarify the advertising producers ethical views on hidden viral advertising.The essay is based on a qualitive research metod of an abductive nature where the empirical data is derived from interviews with three advertisment producers. Through a stratified selection method we contacted agencies that in one way or another uses digital solutions as an advertisment method. All interviews were conducted via the digital chat room Skype, one of the interviews were conducted with both picture and sound and the other two with audio-only.The following points are the essential conclusions of our study:Hidden viral advertising is seen as a rare promotional method in Sweden today, however, the viral-spread effect is more commonly used.The economic factors together with the spreading capacity of the viral advertising is contributing to one of the biggest reasons behind the use of viral advertising. In addition to these, viral advertising is seen as an effective way to stand out from traditional advertising.Viral advertising where the sender is hidden or unclear is always seen as unethical.

This paper examines the ideological content of the compulsory school policy of the Swedish Liberal Party. The aim of the study is to investigate whether the Liberal Party does really represent a liberal policy for the compulsory school, or if it is more accurately described as conservative. The analysis is carried through by two separate critical examinations of the Liberal Party motion on school politics to the parliament and the Conservative Party motion on school politics to the parliament respectively. A comparison is then made between the ideological contents of the two documents. The specific party policies are linked to universal definitions of liberalism and conservatism with the help of an analytical tool consistent of a series of educational philosophies.

As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

This essay will treat questions regarding why we should read literature, more specifically fiction, in schools. My issues regards how the curriculums of the swedish school subject legitimizes reading of literature, and my main focus is on the curriculums themselves. As a complement, I have completed three interviews with professional teachers to see how they legitimize reading for the pupils and for themselves. I have also discussed the potential democratic values of teaching and reading literature in schools, and I discuss my results in relation to the "values" of the swedish schools. My study is based on a study of the old curriculums, completed by Magnus Persson in 2007.

The purpose of this study was to understand whether there is a difference in how the Swedish police work with Facebook in two municipalities with different criminal records. The methods used were qualitative interviews with the ones responsible for the Facebook-sites and quantitative content analysis of different Facebook-posts, both from members of the Facebook-site and from the police themselves.Among the theories used in this study were the ?four-step relations process? by Cutlip, Allen and Broom, theory around public relations and theory around the public sphere by Habermas.The results showed that there is a difference in how the police uses Facebook between the municipalities and one of the conclusions is that this is mainly because of the ways that the police choose to work with Facebook rather than the difference in criminal records. Another conclusion is that the police get positive feedback from the members on their Facebook-site, and that how much the police uses Facebook as a tool depends a lot on how much resources they have to spend since the ones writing on Facebook are policemen and policewomen, and that the police do not have someone who works with the Facebook-site as a primary task.Keywords: Facebook, police, social media, qualitative interviews, quantitative content analysis, authority, public relations..

The ever-changing modern health care environment places high demands on leadership skills. The purpose of this study was to describe the causes that effect leadership within the health care services carried out in a municipality. Data was collected by interviewing four health care managers, three registered nurses, eight enrolled nurses and one auxiliary nurse. A qualitative approach based on a content analysis method was conducted in the analysis of the interviews. Latent content deals with relationship aspects and interpretation of deeper underlying meaning of text.

Detta kandidatarbete undersöker hur digitala spel kan skapas med någon annans synsätt. Vi ville se vad som hände om vi försökte göra spel på ett posthumanistiskt sätt och om detta hade förändrat något. Det har uppkommit speciella möjligheter och konsekvenser under processen, det har även dykt upp frågor. En av dessa frågor är hur skapandet av varelser inom digitala spel kan utföras. Likväl har det under projektet skett diskussioner och tester runt hur ett verktyg för detta ändamål skulle kunna fungera.

In recent years seemingly everything has become digital. Some areas, like classical sports, have been slower to adapt to new technical development. Golf is an example of this. Usually when people play golf they bring their clubs, golf balls and a paper scorecard on to the golf course. The advantages of keeping score in a digital way areevident.

Denna studie unders?ker hur generativ AI (GAI) anv?nds inom HR i svenska organisationer med s?rskilt fokus p? kompetensutveckling (upskilling) och livsl?ngt l?rande. Genom kvalitativa intervjuer med fem HR-personal unders?ks hur GAI uppfattas och implementeras i olika organisatoriska sammanhang. Resultaten visar att GAI betraktas som ett effektivt verktyg f?r att st?dja livsl?ngt l?rande och f?rb?ttra HR:s strategiska roll.

A key part in the development and verification of digital systems is simulation. But hardware simulators are expensive, and software simulation is not fast enough for designs with a large number of gates. As today?s digital zesigns constantly grow in size (number of gates), and that trend shows no signs to end, faster simulators handling millions of gates are needed. We investigate how to create a software gate-level simulator able to simulate a high number of gates fast.

I denna uppsats undersöks huruvida en lyssnare kan skilja på två ljudmixar som är mixade på samma sätt men summerade på olika sätt. Den ena summeras analogt och den andra digitalt. Om så är fallet, hur tycker lyssnaren att dessa skillnader yttrar sig? Som metod fick en testpanel i ett blindtest lyssna på två olika mixar, en rocklåt och en jazzlåt, som båda fanns i både analogt och digitalt summerade versioner. Dessa fick testsubjekten sedan besvara några frågor kring och tycka till om dessa olika versioner i en kvalitativ enkätundersökning Det visade sig att skillnader uppfattades av merparten av lyssnarna.

This essay sets out to compare political participation in two e-petition systems: The Malmö initiative in Malmö, Sweden, and Better Reykjavik in Reykjavik, Iceland. The main question of the essay concerns the aggregative and deliberative qualities of the Malmö initiative and Better Reykjavik, as well as the relationship between aggregation and deliberation. This main question is divided into four subqueries that lead the empirical analysis. These are: (1) Which similarities and differences in terms of design are there between the Malmö initiative and Better Reykjavik? (2) To what extent have these systems mobilized an aggregative political participation? (3) What similarities and differences are there concerning aspects of deliberation? and (4) What is the correlation between aggregation and deliberation like in the two e-petition systems?The method in use is a comparative cross-sectional study with a 'most similar research design'.

In this study we examine to what extent people with disability participate in television news and how they are represented. We chose to examine one broadcast per day of SVT Public Service news program Rapport and commercial channel TV4 Nyheterna (TV4 News) during one month using quantitative content analysis and qualitative discourse analysis.We found that people with disability are underrepresented in television news. In Rapport only 1,9 percent of the total broadcasting time contained people with disability and in TV4 Nyheterna 3 percent of the total broadcasting time contained people with disability. In the news people with disability were often represented as stereotypes, most commonly as victims. The focus was often on the medical aspect of the disability and on the problems that people with disability had.

Syftet med denna studie var att undersöka vilka upplevelser unga vuxna har beträffande den virtuella gemenskapen på Internet communities och hur det påverkar deras hälsa och lärande. Studien grundar sig på folkhälsopedagogiskt perspektiv och bygger på en kvalitativ studie. Under genomförandet av arbetet har åtta individer deltagit i individuella intervjuer. I bakgrunden belyser jag hur den teknologiska utvecklingen förändrar det sociala samspelet i samhället. Ökande kommunikation via Internet communities har bidragit till att människor kan ha större sociala nätvärk utan fysiska hinder.

The objective of this research was to study how two newspapers in Sweden, Aftonbladet and Expressen are creating an image of the Stockholm suburb Rinkeby. The method used to do the study was qualitative content analysis. Ten articles were chosen, five off either newspaper and were found on the internet homepages of the newspapers on 15 November of 2013 and 27 January of 2014. Several theories were used in the study. Agenda setting theory, a media theory that explains the power of media, Figuration theory developed by Norbert Elias that deals with power struggles between different groups in society.