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1856 Uppsatser om Digital Channels - Sida 64 av 124

Augmented Commerce Index : Värdeskapande lösningar inom e-handeln

Today there are many technical solutionsfor the e-commerce industry, incombination with a change in behavior ofthe end user. The consumer of todaydemands more availability andconvenience.This Master?s thesis has examined thecritical aspects of e-commercecompanies, as well as how they candevelop their e-commerce to create valuefor the end user. The aim has been toidentify the more and less importantfactors of the e-commerce business, andto investigate the extent to which thesefactors are used in the e-commerceindustry. To answer these questions, aninteractive, online questionnairecustomized for e-commerce companies wasdeveloped.

Den andra arbetsplatsen : möbler för möten i offentliga miljöer

Idag väljer många att sitta på caféer och andra offentliga platser för att arbeta eller ha möten, men få caféer är anpassade för detta. I mitt examensarbete jobbar jag med möbler för dessa platser och behov.Denna rapport som är en del av examensarbetet beskriver våra nya arbetsvanor och varför de har uppkommit. Det handlar om förändringar i arbetsorganisation, digital utveckling och olika faktorer som gör att många dras till platser mellan jobb och fritid.Ett designprojekt genomfördes i samarbete med arkitektbyrån Code Concept Development riktat mot restaurangen Urban Deli och deras utökade verksamhet på Sveavägen 44 i Stockholm. Resultatet blir ett förslag med bord och stolar som bygger på flexibilitet och möjlighet till förändring på en plats där många aktiviteter pågår..

Allmänhetens givarprocess till välgörenhet : Vad behöver insamlingsverksamheter ta hänsyn till för att erhålla bidrag?

Background: Competition in the market for non-profit actors has increased significantly. More channels to reach potential donors have been designed, and ways to help has been extended. The industry is scrutinized with critical eyes because of the scandals that have emerged in recent years. It has contributed to making it possible to distinguish a negative trend regarding public trust in the sector. The market has therefore changed and the conditions for obtaining donations are different.Aim: The purpose of this thesis is to create a better understanding of how non-profit actors motivate individuals to donate money to their business.

Lever 80-talister som de lär - en studie av 80-talistchefer på Swedbank

Few generations have gotten as much media attention as Generation Y. Growing up in the digital age Generation Y has become very different from previous generations. An interesting topic is if this is reflected in the way Generation Y act as leaders. The purpose of this study is to describe what kind of leadership Generation Y prefers, to explore how individuals belonging to Generation Y act as leaders and finally to investigate if there is a discrepancy between these two perspectives and if so try to understand it. By reviewing existing research and conducting depth interviews with employees and managers at a Swedish bank we recognize preferences in a number of categories, which Generation Y require from leaders.

Ett pulshöjande reklammedium -Är det effektivt att exponera konsumenter för reklam i en gruppträningssal relativt i ett traditionellt reklammedium?

It appears that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. Unfortunately for the marketer, the overload of messages has contributed to an extensive advertising avoidance. This forces him to think outside the box in order to come up with attention-grabbing and innovative methods to reach out to consumers. This paper aims to examine if facilities for group exercise classes at fitness centres could be a potential advertising medium due to the unexpectedness of encountering advertising in those premises.

Provtryck på skärm

This Degree Project is carried through in association with Fototext in Guthenburg. The firmsees benefits using?Soft Proof? technology for both economic and time-saving. The reasonfor ?Soft Proofing? for internal/ external production is to estimate and controll documentswithout using digital or chemical printing output.The different technical solutions to ?Soft Proof?, knowledges and facts aboutColorManagement together with PDF-workflow is going to pattern for a correct succesfull?Soft Proofing? on the monitor.Acrobat 5 in association with Photoshop 6 are effectively used in ?Soft Proofing? technic.The advance and capacity of the graphical softwares which are explained in this reporthelps the users to begin to experiment with ?Soft Proof?.

Landskapsarkitekturens ekonomiska värde : en explorativ studie om utemiljöers inverkan på fastighetsvärden.

Can landscape architecture be seen as an economical asset rather than as a cost? Can well designed outdoor environments affect real estate values? This study investigates the economical value of landscape architecture and its influence on real estate prices. Research results on the relation between landscape architecture and real estate values are here compiled together with a survey made among players on the Swedish real estate market of their attitudes towards the problem. This study shows that the players on the Swedish real estate market often are unaware of the economical effects of landscape architecture pointed out in the compiled research. The study also shows that to use this information in actual projects several steps need to be taken: better knowledge of the problem, more and better compilations of research results, effective channels to spread the compiled information, proper employment and implementation of the knowledge. Extended knowledge of the relation between landscape architecture and real estate values will result in new ways of making money on outdoor environments. This would in turn have consequences for how the real estate business treat outdoor environments and how landscape architects work. The study is divided into four main questions: 1: Is there a relation between good landscape architecture and real estate prices? 2: What is the view of the players on the real estate market in this matter? 3: Is there more knowledge, research and practical models at hand? 4: What future steps can be taken to broaden the knowledge and apply it to real situations?.

Music Television : en TV-kanals förändring i ett nytt medieklimat

Purpose/Aim: The purpose of this essay is to analyze and discuss how MTV is affected by the development that takes place on the world?s media market. The aim is also to see how MTV?s target group?s image of the channel can give guidelines in how MTV should act in this new media era.Material/method: I have examined the development on the media market and then created a model consisting of relevant factors that could affect a TV-channel today. Those factors and the two factors image and profile are then applied on MTV.

Skumma typer & trevliga personer - en bilderbok

Kandidatarbetets huvudsakliga mål är att producera en bilderbok för alla åldrar, Skumma Typer & Trevliga Personer. En bilderbok är interaktiv till sin karaktär och den här boken har också ett tilltal på flera nivåer. Bokens bilder innehåller tydliga allusioner, främst riktade till den vuxne läsaren. Medieteknik är, i det här sammanhanget, att först skissa analogt, föra över skisserna digitalt, bearbeta i datorn och därefter skriva ut bilderna. Via ljusbord har bilderna sedan tecknats igen på akvarellpapper och sedan målats med akvarellfärg för att uppnå nyanser som kan vara svåra att nå digitalt.

Informations- och kommunikationsteknologiers betydelse i utvecklingsarbete : En intervjubaserad studie om IKT:s betydelse för indiska kvinnor

New forms of Information and Communication Technologies (ICTs) have become more influential in development contexts. The concept of ?The Digital Divide? points at a large division between rich and poor countries regarding access to ICTs. Critics say that the debate concerning this topic for far too long has focused mainly on the technology itself rather than social factors which impact social inclusion and development. Scholars agree that ICTs holds a tremendous potential, but how is this implemented in development contexts and how can it be used with more sensitivity towards local preconditions and social aspects?This paper aims to examine how ICTs are being used in the context of development within an India based organisation for women called SEWA (Self Employed Women?s Association).

Kommunikationsstrategi

The value of a company's employees is considered to be higher and more important for a business success than ever. Losing employees is not only a loss of valuable knowledge, it also implies a significant cost related to the recruitment of new employees. To attract potential personnel, it is important for the companies to understand how to communicate with talents. Choosing a communication medium for a job advertisement is not easy when new options constantly arise. Despite the development of new communication mediums and channels, such as social mediums, the traditional communication medias still remain available.

Vanlig Synth med ovanliga ljud

Under vårterminen 2011 har jag studerat hur ett verktyg påverkar en arbetsprocess. Från en idé har ett projekt vuxit fram och två ljudbanker för musikproduktion har producerats, detta har gjorts möjligt genom att jag har studerat digital ljudproduktion på Blekinge Tekniska Högskola, där intresset för det som blivit mitt kandidatarbete, har väckts till liv. Mitt kandidatarbete har resulterat i två ljudbanker, den ena banken har fokus på digitala trummor medan den andra har fokus på synthar. Slutreflektionen berättar hur denna process har gått tillväga, och hur resultatet blev. Jag för fram för- och nackdelar av arbete i Dune, hämtar fakta från kända producenter inom elektronisk musik och bedömer det resultat jag har får.

Medie- och informationskunskap inom bildämnet

Medie- och informationskunskap samt medieutbildning har blivit ett omtalat fenomen, inte bara i skolan utan likaså allmänt som en förutsättning för demokrati. Kontakten med media sker förutom via de klassiska medierna så som radio, TV och tidningar, idag även via internet genom datorer, smarta telefoner och surfplattor. Skolan har inte längre monopol på lärandet utan mycket sker utanför skolan, på fritiden, och just genom medier av olika slag. Därför kan skolan behöva använda sig av elevernas verklighet i undervisningen, utan att för den skull ge sig hän åt underhållning. Kunnighet om media på olika plan blir allt viktigare och ger eleverna möjlighet att se bortom budskapen som vill påverka dem i en viss riktning.

Är hälsa orange? : En kvalitativ studie av Norrbottens Läns Landstings byte av färg på Vårdcentralers logotyper i Norrbotten

Colours have been proven to have both a great physical and psychological impact on human beings. This essay investigates the rebranding of 37 Health Care Centers, located in Norrbotten, Sweden, and how 10 interviewees have experienced the new choice of colour on the logotypes of these Health Care Centers.The theoretical framework used in this research process, consists of theories related to rebranding, the communication process, encoding/decoding and Goethe?s Theory of Colours.To gather information about how the 10 inhabitants have experienced the new choice of colour, a semistructured form of interview was used. In addition to these interviews, three people employed by Norrbotten County Council (NLL) were interviewed, to get to know more about the rebranding process and the message behind the chosen colours of the logotype.Results show that the inhabitants had an overall positive reaction to the new colour choices, but that younger target groups lacked information about the new logotype and the rebranding.Due to these results, recommendations were made that NLL should expand the quantity of media channels to reach these younger target groups, and thereby be able to attract more patients to their Health Care Centers. NLL would also profit from investigating the inhabitants experiences related to the new colour choices themselves, but in a larger scale, to achieve greater knowledge of how to proceed with colour choices in the future..

Hoppa på tåget eller stå kvar vid stationen? : Organisationers användning av sociala medier

Purpose:The purpose of this paper is to investigate and clarify some of the factors that influence organizations to adopt or reject the social media, and if the emergence of social media influenced the organization's communication.Metohodology:A qualitative methodology has been used to execute the study. The source has been semi structured interviews with chosen representatives from several organizations.Theoretical perspective:The theoretical basis for the execution of the methodology is based on the provisional theoretical demarcation uses and gratifications theory. For analysis diffusion of innovations theory is applied.Emperical findings:The empirical material includes interviews with representatives from twelve selected organizations, defined as companies in the industry and authorities, in seven different industries.Conclusion: The main factors affecting an adoption of social media is the organization?s open structure, the ability to see opportunities with social media and that they are seen as a natural part of development in the communications field. The main factors affecting a rejection of social media is ignorance, the organization's governance and that there must be a need that social media can fill.

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