?Facebook has become as natural as having a phone? The use of social media in three libraries in the Umeå region ? an evaluationSocial media has come to be an integral part of people?s everyday life, as well as the business world in terms of communication and marketing. More and more libraries also embark in the use of social media, and the purpose of this study is to evaluate the use of social media in three libraries in the Umeå region. The libraries all use Facebook as their current, primary social media. Thus this study focuses partly on the analysis of the content on each library?s Facebook page, and partly on the experiences of the responsible librarians. The evaluation is based on a mix of existing tools in evaluating social media that are relevant in a library context.

In today's fast-paced, intense and complex media environment, it is hard for non-profit charity organizations to reach out and get their messages heard.In this study we examine whether the theories of advertising signaling also applies for charities. Past studies of the signaling theories indicates that higher perceived advertising expense leads to more positive effects on purchase behavior and brand perceptions. However, we believe that this does not apply for a charity organization. We argue that since charitable organizations have a fundamentally different mission than commercial companies, they will need different ways to signal quality and credibility, and therefore the common signal-theories will not hold for these organizations.To test our hypotheses, we conducted two surveys where the respondents saw one of five versions of the same ad for a well-known Swedish charity organization, or one of two ads for a commercial corporation. The ads had been manipulated to simulate different levels of perceived cost.Our results shows that perceived ad cost only affects attitude towards the ad if a charity was the sender, whereas perceived ad cost affects intentions, attitudes and credibility if a commercial corporation was the sender.

Purpose: The purpose of this thesis is to examine whether some periods of declines in Swedish real credit can be explained by a credit crunch. Is it further possible, with these results, to do any conclusions about the banks behaviour in the on going financial crisis that has shadowed the country since 2007/2008? Method: A credit crunch is here defined as a period of supply-side restrictions on loans which doesn?t reflect the ongoing interest rates. By estimating a supply and demand function with a disequilibrium model the excess demand- and supply for credit due to different periods can be calculated. Conclusion: A credit crunch has been present during a period after the banking crisis of early 1990?s.

This work is about leisure educators' views on educational quality in large groups of children. School centers will contribute to children's development and learning through meaningful leisure and leisure educators' contribution with a high educational quality. There are a lot of discussions and writings about growing groups of children. How are the leisure education and its quality affected by increasing children's groups? It sparked my interest and therefore I wanted to examine this more closely how it might look in the leisure activities.The aim of this work was to examine leisure educators' perspective on how the educational quality is affected by large groups of children and what is considered of leisure educators' as a high educational quality.To answer my purpose five interviews was made with leisure educators' in different parts of Sweden and also by studying the theoretical foundations and literature for school centers and leisure education.The results of the interviews reveal, among other things, that leisure educators' feel that the large groups of children affects the quality of teaching at many levels.

Coastal areas are popular for housing, both for permanent living and holiday houses. At the same time, thin sediments and small storage capacity in the bedrock makes the ground water resources limited. The limited ground water resources combined with too large withdrawals of ground water makes salt water intrusion a problem in many coastal areas. This study examine the risk of salt water intrusion in drinking water supplying wells on the island Södra Finnö in S:t Anna archipelago, Östergötland, Sweden. A calculation of the relation between ground water recharge and withdrawal is obtained to analyze the ground water balance in the area.

The metal mining history goes thousands of years back. The downside of the mining industry is the large amount of tailings created during the mining operations. Drainage and leaching of heavy metals from these tailings may cause major environmental problems including acid mine drainage and leaching of heavy metals. This study examines a pond located near an old mining site, where part of the old mining facility has been recently (1990) restored. The objective was to assess eventual metal contamination from historical mining and the recently performed restoration using a sediment core as a natural archive of historical metal inputs to the pond.

A common assumption in marketing is the wider variety of product a corporation has, the better for the consumer: more product - more choices. Companies often develop a line extension to broaden consumer range through product attributes including quality, function and design. These developed attributes within the product are not always optimal for the consumer. As a result, companies often become entangled in having a price higher than the cost and benefit of the products. This essay aims to analyze the consumer value of line extension products and how these evaluations relate to extended line product pricing.

The prime aim of this thesis was to investigate whether high or low iodine intake during certain periods of life was, or was not a strong risk factor for the development of canine lymphocytic thyroiditis (CLT). And secondly, if a high or low selenium intake in a combination with high or low iodine intake also may have an influence on that risk factor. To investigate this, a dietary questionnaire was sent out to dog owners. The dogs were selected from an ongoing genetic study of CLT. The questions investigated brand and type of feed during different life stages (puppy, junior and adult) and also if there were any use of dietary supplements.

The aim of this study was to research how social-work professionals apprehend, manage and influence difficult conversation.  This study is based on a qualitative method and we did qualitative interviews with eleven social-work professionals in three municipalities located in southern Sweden. In addition to our research on difficult conversation we decided to study easy conversation. Our result show that there isn?t any special subjects that creates difficult conversation, but it is the absent of conversation that makes it difficult.

Musical improvisation is an infinite artistic well. It helps the musician to make a personal performance and lets the music reflect the inner feelings. It is a language with which the performer can adapt the formulation to the specific situation. Yet so many have fear and respect when facing the phenomenon. In this study Dan Alkenäs discusses the advantages and disadvantages of using musical improvisation as a pedagogical method in school education.

The aim of this study was to describe how adolescents experiences their quality of life, and tocompare if there are any differences in how they experiences their QOL depending on wherethey live, big town or smaller town. The aim was also to examine how adolescentsexperienced their schooling. The study is empirically, quantitative with a descriptive andcomparative design. To measure quality of life a tried and tested instrument ? LifeSatisfaction Questionnaire (LSQ) was used.

Mergers between companies has become more and more common in Sweden and in the rest of the world with the motive to increase the competitive strength in the current markets and has an important role within organisational development of companies. When organisations merger there is not only buildings and objects that are put together but also their individual organisational structures, people, values and cultures. This can be a difficult process and can affect many people in how they think conscious as well as unconscious, feel and react.The purpose of this thesis is to gain a deeper understanding of how employees are affected following a merger when changes in the organisational culture come up, and how these changes are expressed.This thesis is delimited to investigate only one company, Skruf Snus AB and only focus on their business and employees in the region of Stockholm. The thesis contains a qualitative investigation with semi structured interviews that has been carried out with eight employees at Skruf Snus AB. The thesis is partly based on a model of Schein which describes the different levels in organisational culture and partly on some theories about reactions to change in relation to the integration between the employees following a merger.The results of the investigation indicate that with a merger the whole organisational culture is affected and therefore also the employees.

The Swedish Armed Forces is a public institution and consequently obliged to follow Swedish and international legislation. Thus, they are subjected to contrarious demands from different actors operating in its high-technological and high-institutional environment: to be a legitimate institution and at the same time operate with a high level of efficiency. This thesis is conducted with the aim of investigating whether The Swedish Armed Forces' steering document for gender equality is used to achieve visible and quantifiable results or if the document constitute a medium for reverberating legitimacy. To answer the research question, we applied a critical discourse analysis on the relevant documents and on the conducted semi-constructed interviews with members from different levels and positions in the organizational hierarchy. Subsequently, we came to the conclusion that the Swedish Armed Forces manage the demands for efficiency and legitimacy, which are forced upon them from the technological and institutional environment, by talking about them.

The aim of this study was twofold; firstly it sought to describe the human security situation of Roma IDPs and IDPs living in collective centers, secondly it tried to create an understanding for how the human security situation can affect IDPs capabilities to develop. The findings of the study were mainly based on a field study conducted in Belgrade, Serbia for two months. The results of the study were that IDPs in collective centers have a poor human security situation regarding basic income, employment, adequate housing and experienced personal security. Roma IDPs suffer from the same insecurities, but in addition also has poor human security in basic education and personal safety. Their stagnant human security situation proved to be the result of the inability to help IDPs by the actors involved in the relief work.

This thesis discusses main problems associated with dictionary-based Cross-Language Information Retrieval as lexical and translational ambiguity of query terms, translation of compounds and phrases, dictionary limitation. The purpose of the study is to investigate how query structure influences the effectiveness of CLIR regarding performance of three query types: original query, unstructured query and structured query. Query structuring refers to the application of #syn-operator to group query terms. The study comprises an experiment that was performed in the InQuery IR system with TrecUta database that contains 550,000 news articles from different American newspapers. 24 topics were used for the experiment.