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Den svenska fotbollens supporterkultur, huliganism och l?ktarv?ld. En kvantitativ inneh?llsanalys om hur svensk nyhetsmedia framst?ller supporterkultur inom fotboll
The aim for this study was to investigate, analyze and compare the way Sweden's
main five news outlets portray and frame Swedish supporter culture surrounding
football. In order to do so we formulated four research questions, all with the purpose
to operationalize both the questions and the theories into data and results. The
questions reads as follows:
1. What are the dominant portrayals in Swedish news outlets presentation of
supporter culture?
2.
Formatet som formar: TikTokifierade varum?rkestrategier. En kombinerad kvantitativ och kvalitativ studie av hur svenska modef?retag utformar inneh?ll i relation till plattformskultur p? TikTok
The following study examines how four Swedish fashion companies ? Gina Tricot, NLY Man, Ellosand Tiger of Sweden ? design their content on TikTok. The starting point is that TikTok is not only achannel for marketing, but also shapes how content ?should? look through its platform logic: shortvideos, high pace, trending sounds and clear visual patterns. At the same time fashion brands areexpected to appear authentic, personal and recognisable.