The purpose of this essay is to examine how the two Swedish municipalities, Sigtuna and Nyköping, work with marketing. The study has primarily focused on how these two municipalities worked, consciously or non-consciously, with lifestyle marketing and place marketing. The research-questions that this essay wants to answer are;What is lifestyle marketing and place marketing?Do municipalities use these types of marketing, and who is this marketing directed to?How and why does municipalities use lifestyle marketing and place marketing?To answer these questions, phone interviews were conducted with several important employees within the two municipalities. The results of this study show that the different municipalities have both been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice.

Children are said to be the future of our society. Hence, how we take care of our children is a cause of concern. This is evident in much of the social work that is carried out in Sweden. One of the times when we find children to be the most vulnerable is when they, for different reasons, are separated from their biological families and placed in foster care. Based on the fact that Sweden over the last century has experienced an increased immigration intake we wanted to take a closer look on how this change of the population dynamics has influenced foster care in the country.

In 1998 Sweden accepted the Treaty of Amsterdam which contained a development of the common foreign and security policy (CFSP) towards a European security and defense policy (ESDP). This thesis aims at studying the decision making process behind the Swedish foreign policy decision to further develop its security policy within the European Union. The purpose is to explain which factors and conditions that did affect and influence the Swedish foreign policy decision. The research applies foreign policy analysis, a theoretical perspective that analyzes both domestic and international conditions using different levels of analysis. The research methods being used has been qualitative as well as quantitative, complemented by interviews, since the research is a process tracing case study.The thesis conclusion is that the Swedish decision is explained by several factors.

In this thesis I try to examine the consumtion among people that are retired and therefore can be considered as being in the third age. This studie is carried out in Norrköping, with interviews of people living in or close to Norrköping. I have used theories about the third age, consumtion and the space of the city. I have examined the importance of the city space as a meeting place and where the elderly buy the things they need for there everyday life. I also try to examine if the things they buy has an importance that goes beyond the immediate use, such as communicating a persons status to others.

From underwater boat to submarine ? The development of the Swedish submarine service 1945-1960 The scope of this essay is the development of the Swedish submarine service during the period 1945-1960. The aim is to answer the following questions:- What kind of new technology did Sweden acquire when salvaging the German type XXI submarine off Gothenburg at the end of World War II?- In what respect did this technology differ from that of the Royal Swedish Navy and did it subsequently contribute to the tactical and operational development?- What tactical and operational development was accomplished between 1945-1960?The timeframe, 1945-1960, was chosen since this is when the analysis of the salvaged type XXI submarine and related effects was conducted. Furthermore, it is also during this time that the Swedish submarine service is beginning to evolve as a result of the new knowledge mentioned above and the experiences made by both the allies and the Germans during World War II.The theoretical framework primarily refers to the theories on naval warfare by Sir Julian Corbett.

The park at Svaneholm is a place, the history of which is very little known today and the needfor better knowledge has been the cause of this investigation. The essay is primarily limited tothe time from late 17th century up to the end of the 18th century and takes stand on profoundinvestigations in accessible map-and archive material. The results presented show a manorhill, which during the course of a hundred years was subject to several changes and in bigparts consisted in other than park/garden.Burman related to the manor hill containing a cowshed, a large dam and a parterre garden isix quarters and it is plausible to think, that this establishment generally was built as producedon the plate.In the 18th century the construction is being changed, they go on building at the cowshed andin 1707 there are totally 268 livestock on the farm. In 1723 the garden is represented in amuch bigger scale than on the plate from the 1680:s, but it is not possible to tell, whether it isnew or not.Parts of the parterre garden is remaining during the whole of the 18th century, for the leastuntil it is being squared, but on two of the squares there was built a riding-groundMoreover the cowshed burnt down and was only partially reconstructed.The image given by the archive material is at the same time variegated. The inventory list ongarden tools from 1726 gives an image of gardening more directed to growing and pathshuffling, while the possibilities of keeping the parterres were fewer (e.g.

This thesis describes new methods for automatic crack detection in pavements. Cracks in pavements can be used as an early indication for the need of reparation.Automatic crack detection is preferable compared to manual inventory; the repeatability can be better, the inventory can be done at a higher speed and can be done without interruption of the traffic.The automatic and semi-automatic crack detection systems that exist today use Image Analysis methods. There are today powerful methods available in the area of Computer Vision. These methods work in higher dimensions with greater complexity and generate measures of local signal properties, while Image Analyses methods for crack detection use morphological operations on binary images.Methods for digitalizing video data on VHS-cassettes and stitching images from nearby frames have been developed.Four methods for crack detection have been evaluated, and two of them have been used to form a crack detection and classification program implemented in the calculation program Matlab.One image set was used during the implementation and another image set was used for validation. The crack detection system did perform correct detection on 99.2 percent when analysing the images which were used during implementation.

This thesis has created an image of the exchange of information among teachers in the Swedish upper secondary school. The study indicates that the exchange of information seems to be limited at all levels and the exchange that takes place outside the own teaching team occurs mainly through teachers personal networks. The study also shows barriers that may exist and the opportunities that an increased exchange may generate. From the picture that the empirical material provides and the theory that is presented a discussion is made around how IT can best support the organizational learning in schools. A concrete proposal is that at national level an IT platform should be created, which primarily focuses on materials that are created by its users and has an open architecture with a single login..

This thesis examines the perception and use of the school library for students at an Upper Secondary School. The school has a high frequent of immigrant students, and the students interviewed all have an immigrant background. The intention was to find out how the students used the school library and what perception they have of the school library. The method used was semi-structured interviews with eight students, both males and females, who studies different educational programs. The instrument of theory was that from Elisabeth Tallaksen Rafste?s theoretical framework.

I denna uppsats har vi tydligt urskiljt olika inslag och delar som Àr viktiga att ta hÀnsyn till vad gÀller att stÀrka klÀdbutikers varumÀrke och image. Genom dem sÄ har vi utvecklat en egen modell som förklarar hur en klÀdbutik kan bygga upp och stÀrka sitt varumÀrke och sin image. Vi har delat upp modellen i tvÄ steg, det första steget tar upp de delar och inslag som Àr fundamentala och den andra delen Àr en pÄbyggnadsdel, om klÀdesbutiken vill förstÀrka sitt varumÀrke och sin image ytterligare. Det första steget innefattar hur inslag och aktiviteter frÄn de tvÄ sinnena, ljud och syn pÄverkar klÀdbutiken. I denna del speglas dessutom vilken roll personalens attityder och bemötande har för kundens upplevelse av butiken.

This qualitative study aims to examine what career opportunities the Swedish employment service Arbetsförmedlingen can provide, as well as how the employees perceive their career development opportunities. Furthermore, we have touched on what it is that makes employees feel satisfied with their job and workplace, and also stay in the organization. The study was conducted on one of Arbetsförmedlingen?s offices in northern Sweden and the informants consisted of six employment agents, an executive assistant and a head of division. The result of the study has been analyzed using theories within the field of career development.

My work deals with large scale design of the urban fringe. The thesis is divided in three parts; ?Current viewpoints?, ?Infra City ? conditions ? and ?Infra City ? project?. In the first part, I go through the history of trade shortly. Then I discuss the concept of nature, which ends up in a linkage between natural science and aesthetics in landscape architecture. The link between those two makes a project stronger and more multifunctional. The object of my case, Infra City, is a mall situated north of Stockholm on both sides of the E4 motorway going to Arlanda airport.

This graduation thesis is about baths and beach like places in city centers. It focuses on recreation and the creation and development of public, social spaces in the city containing water as a visual and useable element. The thesis is divided into three parts; background, inspiration and application. The background examines four factors which we consider important for the occurrence of inner city baths; water, the history of bathing, inner city recreation and social life in public places. A discussion of the (future) importance of inner city baths and beach like places' is then presented. The inspirational part is divided into examples of existing places and examples of types of places. The first is used in an attempt to examine the function and importance of inner city baths and beach like places as well as the opportunities and challenges associated with them. The latter contains a presentation of six categories developed by us to facilitate the planning of inner city baths and beach like places.

Abstrakt Under vÄrt kandidatarbete arbetade vi under 20 veckor med att utveckla ett webbaserat spel riktat mot Facebook. Vi anvÀnde Agile/Scrum som projektmetod för vÄrt arbete och förÀndrade metoden och utvecklade verkyg för att effektivisera den för vÄrt syfte. Vi kom fram till att det Àr svÄrt att göra ett socialt spel och att det viktigaste i produktionen Àr att se till att det finns en tydlig koppling mellan spelarnas interaktion med varandra och den grundlÀggande spelmekaniken. Vi tappade fokus under utvecklingen och lÀrde oss den hÄrda vÀgen vikten av att planera realistiskt och börja ifrÄn grunden nÀr man utvecklar ett spel. Spelet vi skapade anvÀnder sig av slumpÀssigt genererad terrÀng, Àr skrivet i JavaScript och utspelar sig i en viktoriansk miljö. Nyckelord: Facebook, spelutveckling, webbutveckling, internet, sociala spel Abstract During our bachelor thesis we worked for 20 weeks with the development of a web-based game for Facebook. We used Agile/Scrum as our project planning method, changed the method to make it more effective for our purpose and developed tools for the method. We came to the conclusion that it's hard to make a social game and that the most important thing in the production is to make sure that there's a clear connection between the players' interaction with each other and the foundations of the game mechanics. We lost focus during the development and learned the hard way the value of planning realistically and to start from the core when developing a game. The game we created uses a random generated terrain, is written in JavaScript and takes place in a Victorian environment. Keywords: Facebook, game development, web development, internet, social games.

Many? luxury? companies? within? the? fashion? industry? today? choose? to? extend? their? brands downwards? in? order? to? reach? new? customer? segments? and? hence? increase? their? profitability.? A? brand? extension? strategy? that? leverages? the? core? values? of? the? luxury? brand? is? a ?new ?possibility ?for ?luxury ?brands ?to ?position ?themselves ?towards ?a ?broader ?customer ?base.?? Meanwhile? there? is? a? risk? that? the? extension? dilutes? the? image? of? the? luxury? brand? and? has? a? negative? effect? on? the? company? in? the? long? term.? Thus? a? tradeoff? exists? between? becoming? more? accessible? and? maintaining? the? exclusivity? of? the? luxury? brand.? The? objective? of? this? thesis ?is ?to ?investigate ?how ?luxury ?brands ?that ?perform? downward ?brand ?extensions ?to? reach? new? markets? can? succeed? with? this? strategy? without? diluting? the? brand? image.? This? is? achieved? by? studying? the? perceptions? of? the? new? target? segment? towards? the? extension? of? luxury? brands.? The? results? of? the? study? show? that? the? risk? of? brand? dilution? is? minimized when? the? core? values? of? the? luxury? brand? are? transferred? to? the? brand? extension? while? the extension ?at ?the ?same ?time ?is ?successfully ?targeted ?towards ?the ?specific ?customer? segment..