Problem: The authors have, during the process of development of this thesis, tried to create an understanding of how a number of organizations, all working with different approaches around the ?brand Sweden?, perceive the efficiency and benefits of using extended concept around embassies as a tool in their strategic work. The embassies in question have an evolved concept in the sense that they don not only hold a traditional political and legal role. The problem facing us authors was the issue whether theses embassies are efficient arenas to coordinate the forces and resources of the organizations concerned, in the mission to enhance the visibility and awareness of Sweden abroad.Purpose: The purpose is to describe the strategic work with marketing Sweden to be able to look in to whether the evolved concept behind the embassies in question are used as a tool in within the work of the organizations. We wish to research this to be able to evaluate if this arena is perceived as efficient for the organizations concerned.Method: In order to get a background to which one establish and communicate a nations brand the authors have studied literature within the subject.

Detta Àr en fallstudie med Axcent of Scandinavia som studieobjekt. Studien behandlar varumÀrket och imagen hos företagets klockförsÀljning. Syftet med den hÀr studien Àr att studera och analysera Axcent of Scandinavias tÀnkta image i jÀmförelse med konsumenternas upplevda image dels i Sverige och dels internationellt.Författarna har anvÀnt tillfÀllighetsurval som underlag för enkÀtundersökningarna. En intervju med Chief Operating Officer pÄ Axcent of Scandinavia, Liisa MÀnnistö, har genomförts. Detta för att beskriva den tÀnkta imagen.Resultaten frÄn enkÀtundersökningarna och ?2 -testen visade harmoni betrÀffande den tÀnkta imagen och den upplevda imagen i Sverige.

The present study deals with the scope of action available to a social worker when analyzing, assessing and proposing measures regarding young persons experiencing social problems. The interest in the subject area emanates from the fact that the number of youth placed in different forms of round the clock out-of-home care in Sweden increases, whereas research in the subject shows that such placement gives few positive results and sometimes even has negative consequences for their development.The study investigates how the preconditions of the social worker influence their scope of possible action, in particular as regards their place of work, the situation of the individual dealt with, and the profession itself being one based both on scientific evidence and knowledge gained by experience. Lipsky?s theory on ?street-level bureaucracy? and Hasenfelds theory on human servicing organizations form the theoretical framework of the present study. The empirical input comes from interviews with focus groups of active social workers.The analysis of the interviews shows that social workers generally feel that they have a broad scope of action as far as the regulatory framework and office management are concerned.

Denna uppsats undersöker hur grafisk formgivning pÄverkar image. Detta görs genom att se pÄ Dagens Nyheter som exemplum pÄ hur man kan jobba under formgivningsprocessen för att bygga image. Kopplingen mellan begreppet image och det retoriska begreppet ethos diskuteras och kopplas till det retoriska begreppet doxa. En fokusgruppsundersökning har anvÀnts som metod för att hÀmta inspiration till analysen. De teoretiska utgÄngspunkter pÄ vilken uppsatsen primÀrt vilar Àr Daniel Chandlers sammanfattning av semiotiklÀran, Theo van Leeuwen och Gunther Kress tankar om sociosemiotik, Mats Rosengrens beskrivning av doxa, Jens Kjeldsens redogörelse för ethos, Peggy BrÞnn Simcic och Øyvind Ihlens förklaringar av image samt tankar om grafisk formgivning presenterade i boken Bild och form för informationsdesign med Rune Pettersson som redaktör.

Transcending sound design is possible. There are unseen possibilities and a great potential for improvement and development in sound and music design ? but there is a great difficulty penetrating the obstacles that lies in the way for such development to take place and to exist. The difficulties in being negotiable and productive lies more within the limits of the audience it has to gain, than in itself. It is as though music and sound design has to evolve very slowly, in an almost evolutionary style; one step at a time, to be accepted.

Syftet Àr undersöka Svenska kyrkans organisationsidentitet för att fÄ ökad kunskap om vilken pÄverkan den har pÄ organisationens interna sÄvÀl som externa kommunikation. Vidare undersöker vi Svenska kyrkans image för att se hur imagen i sin tur pÄverkar organisationsidentiteten.Kvalitativa intervjuer har genomförts med elva medarbetare i den undersökta organisationen och en innehÄllsanalys av medietexter frÄn en dags- respektive kvÀllstidning har utförts.Teorier kring det senmoderna samhÀllet, organisationsidentitet, corporate identity, image samt förtroendekriser har studerats. Teorierna utgör grunden för vÄr analys och vÄra slutsatser.Som ett resultat av Svenska kyrkans organisationsstruktur och den tolkningsfrihet som rÄder bestÄr organisationen av en mÀngd identiteter som Àr svÄra att förena. Avsaknaden av en stark organisationsidentitet medför att mediebilden av Svenska kyrkan har en stark inverkan pÄ organisationens image. Det pÄgÄende arbetet för en gemensam logotyp hoppas organisationen ska öka samhörigheten internt sÄvÀl som externt..

Uppsats för avlÀggande av filosofie kandidatexamen iKulturvÄrd, Konservatorsprogrammet15 hpInstitutionen för kulturvÄrdGöteborgs universitet2012:21.

There are two main reasons for why companies engage in sponsoring and Event Marketing; affecting the brand awareness and/or the image of the brand. Historically the main focus within the research field has been on how sponsoring and Event Marketing can create and achieve high brand awareness. More research regarding the image transfer from event to brand has been requested and this study is to be considered as an attempt to begin filling this gap. Today we see more and more brands choosing to arrange their own events; hoping to attain a more direct connection between the event and the brand. This trend raises questions such as - Do brands arranging their own events receive more image transfer from event to brand compared to brands sponsoring the same kind of event? - Are there any differences between an established well-known brand and a new unknown brand? - Will an event fully owned by a brand attract more or less people than an event arranged by someone considered to be less biased? These are some of the questions asked and answered within this thesis.

SammanfattningTitel: Syns man inte, finns man inte? GANT Swedens hantering av image och relationer viaInstagram och Pinterest.Examinationsdatum: 2014-01-07Kurs: Examensarbete inom Medie- och kommunikationsvetenskap, Public relations ochinformation, 15 högskolepoĂ€ng (15 ECTS). HT2013, Kandidatkurs: Medie- ochkommunikationsvetenskap, 30 högskolepoĂ€ng (30 ECTS).Författare: Linda WĂ€ngborgHandledare: Jonas JonssonExaminator: Christian ChristensenNyckelord: sociala medier, public relations, imagehantering, relationshantering,kundrelationer, mode, GANT Sweden, Instagram, PinterestSyfte: Mitt syfte har varit att analysera hur det ökade anvĂ€ndandet av fotobloggar, somInstagram och Pinterest, har pĂ„verkat GANT Swedens hantering av image och relationer.Teori: Den teoretiska modell som har anvĂ€nts under skrivandets gĂ„ng Ă€r baserad pĂ„ tidigareforskning, om det traditionella samt nya medielandskapet, imagehantering ochrelationshantering, dĂ€r frĂ€mst författare som Evert Gummesson (1998), Lars Åke Larsson medflera (2002) samt Mats Alvesson och Kaj Sköldberg (2010 och 2005) har varit i fokus.Metod: En kvalitativ metod har anvĂ€nts dĂ€r en mailintervju med GANT Swedens PR-ansvarigKarolina Skande har genomförts och Ă€ven intervjuer med tvĂ„ fokusgrupper, vilka tillsammansutgör min primĂ€ra data. SekundĂ€rdatan utgörs frĂ€mst av information som har inhĂ€mtats frĂ„nGANT, Instagram och Pinterests hemsidor samt tidningsartiklar och dylikt.Empiri: Praktisk erfarenhet har tillgodogjorts genom den primĂ€ra och sekundĂ€ra datan dĂ€r jaghar fĂ„tt kunskap om GANT Swedens och deras mĂ„lgruppers syner pĂ„ hur fotobloggar somInstagram och Pinterest pĂ„verkar hanteringen av image och relationer hos GANT.Slutsats: Det nya medielandskapet med fotobloggarna Instagram och Pinterest har bidragitmed Ă€ndrade förutsĂ€ttningar för modeindustrin och GANT Sweden. Maktrelationen har Ă€ndratform dĂ€r de traditionella trendsĂ€ttarna har fĂ„tt ge plats Ă„t potentiella kunders ökade inflytande.Idag tenderar kunderna att agera som sĂ€ljare Ă„t företagen vilket gör att kundrelationer blir alltviktigare inom imagehantering..

Between 1860 and 1940 approximately 1,1 million Swedish citizens emigrated to North America. But over 200 000 of them returned to Sweden. In this essay I have tried to estimate the impact of these people on the Swedish society. To make a deeper analyze possible, I have studied the parish of Glima?kra in southern Sweden and tried to trace the immigrants? lives after their return to Sweden and thus estimate their impact on society.By statistical analysis of migrants between Sweden and USA and between the parish of Glima?kra and USA I have concluded that the result can be used as a model for Sweden on a national basis.

The purpose is to illustrate the phenomenon of self-harm from a social psychological and sociological perspective. The purpose is furthermore to examine the role social relationships play in the individualsÂŽ self- imagine and what role does identification play for anyone who harm themselves? We want to examine in what way social relationships are important and how they function for individuals who harm themselves, both once they have started to harm themselves, and if the relationships in any part caused the cutting to begin with.Questions:How do individuals shape their identity based on self- harm? Which self-image do individuals have who self-harm? Is there anything in the person's previous social relationships that have caused them to begin to hurt themselves?Method:In this paper we have analyzed five autobiographies. We have used open coding from grounded theory as analytical method and subject positions based on discourse analysis.Theory:We have used the Cooley concepts looking glass self, Foucault's theory of power, Giddens' concept of ontological security and existential anxiety.Results and Analysis:We found six different categories that we thought were central. These were negative self-image, guilt, lack of family support, negative experiences of others' views, the protective identity as self- harmer and insecure social relationships in school.Conclusion:The self-harming is a very complex behavior.

The main focus for this essay is to describe the relationship between human and nature through a material investigation that takes its shape through sculpture. With the help of a fairytale-like story the reader can share the creation of the sculpture and how my thoughts flow through the process that will result in an exam project. Rooted in earlier projects I discuss the crash between civilization and the wilderness as well as talking about the likeness of the creative process and child play. I also discuss the body's place in the forest and the loneliness that we humans created that has cut us off from the rest of the creatures and plants in the forest. My aim is that in the final piece I will create a fiction place where these can be joined together again.

This essay examines whether, and if so to which extent, the project Export MatureDestination in the Biosphere Reserve VÀnerskÀrgÄrden with Kinnekulle can combine the goalof the tourism industry, i.e. to double tourism between 2010 and 2020, and the goals of theBiosphere reserve, i.e. sustainable societal development and a sustainable biosphere economy.The aim is to examine how key individuals in the project approach sustainable developmentand economic growth, representing the two main interests in the area. Examining the state ofthe two interests the following examples are used: the position of sustainable development inregard to economic growth, the opportunities and challenges in the area and unity concerningthe goals of the tourism development in the region. The study is conducted through qualitativeinterviews with key individuals and a descriptive document analysis of the most importantpolicy documents.

The aim of this work has been to investigate how it is that it sometimes can be difficult for special educators to gain access by teachers to the classroom/lesson to make observations. A partial order has been to determine whether the special educator can curb the negative response from the teacher in question, concerning access to the classroom/lesson. The survey has a phenomenological perspective as the basis of the test procedures and the analyses made. Phenomenology has as its starting point that the human does not perceive the world in the same way, and that she has different motives and intentions for her actions. In order to understand why the human act like she does, you have to create an image of the personal meaning behind this action. To create this image, I have implemented conversational interviews with five teachers at a high school, in central Sweden. The investigation revealed that it is missing that the school's teachers are clearly informed of which laws and regulations the special educator is subordinate to.

The aim of this Master?s thesis is to investigate the factors of children?s voluntarily reading in their spare time. We also want to know if the children choose non-fiction books for their voluntarily reading. The method as well as the empirical basis of this study is qualitative, with interviews of twenty-eight children in ages between 9 and 12 years. We conducted nine interviews with 3?4 children in each group.