Sammanfattning Titel: Design ? en förmedlare av varumärkets identitet Fördjupning: Marknadsföring Författare: Daniel Andersson Jennie Pettersson Maria Rudenschöld Handledare: Christer Kedström Frans Melin Problem: I en värld där konkurrensen ständigt ökar, blir det allt svårare för företag att differentiera sina produkter på marknaden. Företagets varumärke och design har kommit att spela en stor roll då deras produkter skall särskiljas från konkurrenternas. Det krävs en medveten strategi och ett kontinuerligt arbete från företagets sida för att skapa en framgångsrik varumärkesidentitet och produktdesign. Ett sätt att skapa en tydligare position på markanden mot konsumenterna och gentemot konkurrenterna vore enligt vår mening att integrera arbetet med varumärkets identitet och design.

Background: The way in which corporate managers interpret, reason and evaluate uncertainties and constant changes, and how they take advantage of their experiences and wisdom can make a big difference for the long term survival of their companies. The requirements for efficiency and flexibility have increased in many ways, especially concerning the workforce needed and its degree of competency. In Sweden, employee recruiting industry has grown concurrently with the changes in the Swedish economy. Purpose: The purpose is to better understand the recruiting industry by performing a theoretical evaluation from a cognitive perspective. Delimitation: We intended to study the cognitive characteristics of the Swedish recruitment industry.

Aftercare is an important condition for the Care of Alcoholics and Drug Abuse Act (LVM) to be successful. According to the law, the municipals are responsible for the aftercare. We compared how three municipal in Skåne, Sweden, define and work with the aftercare after treatment under LVM. The study was based on nine qualitative interviews with social workers, division managers and politicians from each municipal. As a theoretical reference the theory of total institutions and empowerment theory were used.

It is said that libraries are the cornerstones of democracy.What is then the democratic mandate, and how is itperceived by the library staff? That's what I examine in thismaster's thesis. I?ve made 14 phone interviews with librarystaff, from assistants to managers, and examined what theirdaily work routine looks like and what they think belongs tothe democratic mandate. I found that all agree that there is ademocratic mandate, but it is not clearly stated in anydocument.I found seven areas that my respondents saw as part of themandate; availability, diversity, children and young people,equality, public education, free of law and cultural history.These are not sharply defined, but can often move into oneanother.

Many institutions currently work with visitor participation. Participatory culture is basically to invite visitors to participate and to give an opportunity to co-creation. In my research I have studied two projects. The first one is the exhibition Hej! produced by Postmuseum (the Swedish mail museum) and the second one is Present by Riksutställningar (a Swedish government).This development indicates that the museums are on their way towards a new definition. Earlier museums were defined as a source of knowledge which purpose was to spread lore to the people.

Today?s society has become more and more digitalized and we have access to more information than ever before. This has had a major impact on organizations and their work processes. For example have intranets become a common technical groupware to communicate and get relevant information from inside the organization. A common problem related to this is an over-reliance on the technology, where there's not taking into account that some informal and communicative means are difficult to occur through digital resources.The aim of this study is to examine the use of an intranet in a municipality, which consists of many different employees with various work situations.

The Methodology used to gather empirical materials for this thesis has been different types of interviews. The interviews have been mainly unstructured personal interviews directly with our respondents, due to limiting factors some of the interviews have been carried out via phone or email. The theoretical framework consists of literature from well-recognised authors and is divided into four different parts: Insourcing & Outsourcing, Intellectual Capital, Knowledge Management, China & Intercultural understanding. The empirical foundation has been gathered from a great variety of different sources in an attempt to cover the many complex angels in which this subject can be looked upon. Chinese students, managers in international companies with experience from China, Chinese employees in Swedish companies and different people with good knowledge of different areas of China are all among our respondents. In our conclusion we have reached the three following conclusions for why one should start a “bridge building” enterprise in between qualified Chinese human capital and Swedish structure capital: 1. To fill future shortage of qualified human capital in Sweden. 2.

The thesis had its starting point in the first paragraph of the eleventh chapter in the Swedish social services act, which discusses the immediate risk assessments that has to be made when the social services receive a report about a child. The thesis highlights an area that has received a lot of attention in media since the spring of 2014, when an eight year old girl was fatally abused by her legal guardians. The social services had at the time received a report about the girl but it was left unread. This tragic case has brought attention to the routines used by the social services for dealing with reports and risk assessments. This thesis was conducted through individual interviews with social workers working with children and families in the social services, with the aim to acquire an enhanced understanding of how social workers perform immediate risk assessments and what these assessments are based on.

This is a qualitative study about Art transformation and commodification in the digital age. The study applies a rhetoric analysis with the aim to understand how art sellers, gallery owners and entrepreneurs take part in this transformation process through their websites? presentation texts ?about us?. The analysis is related to communication theories but it is also inspired by other theories such as Gramsci?s hegemony theory and Bourdieu?s cultural critical theory.

Companies within the e-commerce industry currently try to overcome the disadvantages of not being able to provide a physical inspection of products, and this is especially an issue for the apparel industry. One way of trying to overcome this issue is by presenting apparel with a short video of a model wearing the garment. The aim in this thesis is to investigate how these video presentations affect consumers' emotions, cognitions and intentions. Since previous studies have found that different shopping scenarios can moderate the effect of stimuli in the atmosphere on the consumers' emotions, we also aim to see if a video presentation, depending on the shopping scenario, could have a negative impact on site visitors. Moreover this thesis investigates the moderating effects of involvement on consumers' cognitions.

There are several ways of conducting software testing where some may include users and others may include personnel whose work task is to execute test on systems. Although most developers and project managers understand the point of testing the system, it is not always being done and the most common reason is that there is no time for it. However, this is a false assumption as it may instead cause some bugs in the system that would not have been there in the first place if tests had been there to prevent bugs in the code.My purpose for this thesis was to find suggestions for changes in the development process in an ongoing project used by Acino and Svenska Försäkringsfabriken in order to increase the quality of the system used. In this thesis, I have approached the purpose by pursuing a case study of the two companies through observation and interviews. By doing this I acquired the relevant information to make suggestions for change.

Syftet med denna uppsats var att undersöka hur manliga mellanchefer handlade, i sin strävan att förena arbetsliv och familjeliv. Två tidskrävande delar av männens liv, som båda ställer krav, och påverkar dem, i deras möjlighet till handlande. Metoden vi valt är kvalitativ och vi genomförde intervjuer med fem mellanchefer, i Stockholmsområdet. De fick under intervjun berätta om sitt liv som pappa och chef. Vi såg att samhällets normer, och företagens policys, påverkade männen i deras handlande.

The aim of the study has been to gain an increased understanding of the sense of participation and influence that the enrolled nurses, working with home-help services within the purchaser ? provider model, feel and how this participation and influence affect them. Five enrolled nurses in three of Stockholm's districts related their experiences of participation and influence at work in the qualitative interviews that were conducted. The result was then analyzed with the help of two theories, Karasek's and Theorell´s Demand- Control Model and Antonovsky's theory regarding ?a Sense of Coherence (SOC)?.

Hybrid working solutions have become increasingly common following the outbreak of the Covid-19 pandemic. This new way of working introduces organisational challenges regarding how the culture within an organisation is created and maintained in an environment that combines both a physical and digital presence. This study aims to explore how hybrid work affects an organisation?s ability to develop and maintain its culture, as well as the digital tools and strategies used in the process. This will be studied through an employer?s perspective.

AbstractThis study deals with the tours carried out in the manufacturing sector, at Alfa Laval in Eskilstuna. A large number of visitors, from a variety of backgrounds, go there to see how the manufacturing of separators works. With visitors I refer to the company?s customers, suppliers, students, in- house trainee courses, managers and senior citizens groups.The study examines how these tours can be standardized using spatial design. The result shows the importance of working systematically with visualizing the work as well as the environment for optimizing the visitor's understanding.