The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

Bakgrund: Skilsmässor är vanligt förekommande och barns upplevelser av föräldrarnas separation handlar ofta om att de känner sig stressade och förvirrade. Tidigare studier visar, att skilsmässan medförde stora förändringar för barnen. Påfrestningar i familjesituationen efter skilsmässan påverkade barnens känslor, vilket ofta yttrade sig i en sorg efter förlusten av att inte vara en hel familj längre. Syfte: Syftet med studien var att beskriva skolsköterskans erfarenheter av skolbarns hälsa och hälsofrämjande arbete i samband med föräldrars separation. Metod: Metoden som användes var en intervjustudie med kvalitativ ansats.

Based on different integration policies, we aim to examine how five municipalities in Stockholm County are working to promote integration at a local level with focus on voter participation and to some extent, representativeness among foreign-born. Statistics provided by SCB shows that foreign-born tends to vote to a lesser extent than those born in Sweden. Further, we aim to examine the implementation of two policy documents established at a national level concerning integration in contrast to policy documents established at a local level in each different municipality. Further, we aim to examine summaries of actions taken in response to the local integration programs, as well as personal interviews. Each municipality will be considered separately, but we thus seek to make a comparative study.

 I hälso- och sjukvården finns stora möjligheter att arbeta hälsofrämjande och sjukdomsförebyggande. Frågeformuläret ?Fem frågor om din hälsa? vände sig till patienter och innehöll frågor om fysisk aktivitet, BMI, bruk av tobak och alkohol samt allmän och psykisk hälsa. Formuläret hade två syften; dels för patienten för att få stöd att behålla eller hitta en hälsofrämjande livsstil, dels för personalen som ett verktyg för att identifiera levnadsvanor och upplevt hälsotillstånd samt få underlag för samtal och eventuella fortsatta insatser. Syftet med denna studie var att undersöka framgångsfaktorer och hinder enligt personalen för att införa och använda detta livsstilsformulär i det dagliga arbetet på en vårdcentral.

The Swedish right-wing party the Sweden Democrats gathered much attention during the Swedish general election of 2010. The party?s immigration policy clashed with other major Swedish parties perceptions and the Sweden Democrats got major coverage in Swedish media even before the election had taken place. Despite controvercies surrounding the party, they eventually succeeded in getting into the parliament.This study explores how the coverage of the Sweden Democrats in five large Swedish newspapers has changed between 2009 and 2013. This was done by studying two periods, each period taking place a year before the next general election.

The aim of this study is to describe how Swedish research librarians feel that their work has been affected by electronic journals. The study focuses on medical electronic journals accessed through consortia agreements via Bibsam, the Royal Librarys Department for National Co-ordination and Development. This thesis includes two main parts: a literature survey and an empirical study. The literature survey shows that since the 1990´s most research libraries are hybrid libraries including both printed and electronic information sources and that librarians tasks to seek and organize information have remained but the tools have changed. Qualitative interviews were performed with four librarians at two university libraries and one university college library on how their work with electronic journals differed from their work with printed journals, which new tasks the electronic journals have brought and which have disappeared and how the librarians professional role has been affected.

Media has the power to influences society. Some call them the third power of a state. Through amongst others, the agenda setting theory and the framing theory, this report seeks to understand how media describes the swine influenza and how it uses its power to influence people to vaccinate. As this report will show, there is no doubt that media has had an impact on the Swedish population of which 60 per cent followed through with the vaccination. Media used an information discourse and attempted to present its articles in an impartial manner and used governmental authorities and experts to support its arguments.

? Does Karlstad municipality have adequate institutional conditions to make the best use ofthe citizens? proposals??The purpose with the thesis is to investigate if citizens? proposals lead to a broader politicalinfluence. To answer that, I have done a case study about how Karlstad municipal administers citizens? proposals. The research assignment is: Does Karlstad municipal have adequate institutional conditions to make the best use of the citizens? proposals? The perspective is a democracy perspective and the theory is institutional theory and policy process theory.A selection of citizens? proposals that have arrived to Karlstad municipal between 2008 and 2010 have been studied in detail to analyze how the proposals have been administered and if it matters how the proposals are phrased.

This case study aims to find out whether the promotion of Swedish news through push technology, and the selection process behind it, obeys the traditional criteria of news values.A months-worth of push notifications, sent out by the mobile phone applications of newspapers Dagens Nyheter and Expressen, were analysed through the application of a number of taxonomies meant to determine their newsworthiness.These taxonomies were, however, based on 20th century media, and do not necessarily adapt well to analysis of digital news publication forms. The purpose of this study is therefore to find out which criteria are still relevant to the news selection behind a digitalformat such as push notifications; and which have become obsolete.The basis of this study is the criteria of news values originally designed by Galtung and Ruge in 1965 and revised by Harcup and O?Neill in 2001; as well as the model of assessing front page news proposed by Hvitfelt. The content analysis was conducted in a manner as similar to that of Harcup and O?Neill?s own study as possible, so as to constitute a re-revisal ?revamped for the digital age.Our results show that the criterion of ?frequency? ? that is the conformance between the time-span of an event and the publication frequency of a medium ? has acquired an ambiguous importance.

This discursive policy study has its starting point in the criticism of the Swedish gender-equality policy is depoliticised. The purpose of this study is to investigate how the Swedish gender-equality policy was problematised and designed during the 2000s. The purpose of this paper is also to investigate whether the Swedish gender-equality policy can be defined as a depoliticised policy or not. The research questions of this study are: What´s the problem of gender-equality represented to be in the specifics policies and what effects are produced of this representation? Can gender policy, as it is designed in the various policy documents, be understood as a depoliticised policy, in the sense that sex is not articulated on the basis of a conflict dimension?To find the answer of theese questions I use the method ?Whats´s the problem represented to be", which is an inductive approach where the researcher sets selected questions to its material.

Political disenchantment and detachment is proven to be growing in well established democracies. This development brings along concerning behavior regarding general political participation. Fewer citizens participate in elections, parties are losing members, and the trust in politicians is steadily decreasing. IDEA (Institute for Democracy and Electoral Assistance) has been registering voter turnout worldwide for the last 60 years and their publications show a decline in voter participation since the 1980s.During the same period of time another development has caught attention, namely the fast progress of the medium Internet. The new generation of Internet functions is called Web 2.0 and allows users not only to create content, but also to interact with each other.This dissertation aims to explore the possibilities emerging when integrating Web 2.0 in political processes.

Studiens syfte är att undersöka om, och i sådana fall hur, företag anpassar sina marknadsföringsinstrument på en lokalt etniskt diversifierad marknad. Vidare ämnas studera om företag, på central nivå, tillvaratar lokala butikers/kontors erfarenheter och kunskaper av en etniskt diversifierad marknad. En kvalitativ metod valdes eftersom vi ämnade skapa en djupgående förståelse och helhetsuppfattning av den undersöka företeelsen. Djupintervjuer genomfördes med företagsrepresentanter från fallföretagen samt med experter på den studerande företeelsen. Dessa intervjuer utgjorde empirin som sedan var grunden för analysen och slutsatserna.

The aim of this study is to enlighten how todays working environment affects young individuals descriptions of how to reach success in work life, now often titled as ?career?. Our purpose has been to analyse how the term career is constituted discursively among young people in jobs characterized by flexibility. The study is based on six qualitative interviews with young adults in the media industry, all between 20-30 years old. By utilising a Foucaultdian discourse analysis we want to expose how the competing and dominating discourses, that our interviewees? statements are based on, can be associated with a wider social context.  The study reveals that our interviewees describe career in two separate ways, both positively and negatively.

Internet access has been a part of the range in public libraries for approximately a decade. The Swedish municipals, in charge of the public libraries, and the libraries themselves, have a great deal of saying in how they should be run, what to offer the public, how many hours they have to stay open etcetera. The Library law is very vague on many things, including public Internet access. Even though Sweden is ranked as first runner up worldwide when it comes to Internet penetration among the population (Internet World Stats 2007), approximately twenty percent in the 16-74 age group does not have Internet access at home, at work or at school (SCB 2006a). In this master thesis we try to determine, through personal interviews, how six of those in charge feel about Internet at their libraries, all located in medium-sized municipals (20 000 ? 40 000 inhabitants), why they have chosen the rules and regulations they have and their thoughts about what they consider to be the most important assignment of public libraries.

AbstractThe political parties in Sweden are losing members. This is seen as a problem because the political parties are the base and the recruiting ground for members to decision-making bodies. Social movements are seen as a place where people with a modest background could express their opinions and also learn the political process. These movements have also lost members during the last decades and this could seriously affect the representation of lower social groups among the decision-makers. This essay emanates from Robert D.